sirris innovate 2012 conwed
DESCRIPTION
Lessons learned from 4 ceo at Innovate 2012TRANSCRIPT
Innovate 2012
Sirris 12.6.12
Conwed 2004 - 2012
Search for a Recipe
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB 2
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB 3
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB 4
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB 5
Licenser Conwed Producer Distributor Proffesionals
DIY
Engineering
Consumer
Installer
Building block
NETPAVE+ 50x50 cm
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB 9
FEM Analysis
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB 10
4 Hot runner gates Filling pa1ern
Material: HDPE – MFI 2.2 g/10 min CondiAons : melt T : 200 °C filling in 6 sec mould T : 40 °C
MoldFlow analysis
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB 11
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB 12
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB 13
€
t
Products / services
Applied Tech
nology
Value Proposition
Fast Track
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB 14
1962 1972 1982 1992 2002 -$100M
$2500M
Profit $250M
Employees 120,000
12,000
Why do we fail?
Sirris -‐ Innovate 2012 -‐ HB 15
€
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB
K R&D
16
NEW
DOMINANT
MATURITY
PERFORMANCE/Growth
TIME
DISRUPTION
Sirris -‐ Innovate 2012 -‐ HB June 12, 2012
‘60
’00
17
Internal Focus:
Organisation / project management
= More of the Same
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB 18
Exposure
= Complexity & Anarchy
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB 19
+
Sirris -‐ Innovate 2012 -‐ HB
Global Trends Uncertainty & Opportunities
OIL
INFLATION
WATER
POPULATION
BRIC
FOOD
SOCIAL TENSION MASS
MIGRATION
June 12, 2012 20
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB
“ If the Rate of Change Inside the Company is Less than the Rate
of Change Outside
the End is in Sight.”
21
Strucural Trends
Fit
Solutions
Business Resource
Customer Intimacy
Art of Selling
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB 22
Sirris -‐ Innovate 2012 -‐ HB
Astute Technology Manipulation
Pricing Skill Love to be pushed around by the
Customer
Innovate to Market Needs
Astute Technology Manipulation
NICHEMANSHIP
Cost and Technology come second to Customer Intimacy
June 12, 2012 23
Customer?
Profit?
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB 24
Conwed Distributor Proffesionals
DIY
Engineering
Consumer
Installer
HOW PROFIT HAPPENS
1. CUSTOMER SOLUTIONS PROFIT
INVEST FIRST, GAIN LATER
2. TIME PROFIT PRICE COST
FIRST MOVER ADVANTAGE
3. SPECIALIZATION PROFIT
SPECIALIST
ME-‐TOO INNOVATION, QUALITY, SERVICE, PRICING
4. NEW PRODUCT PROFIT
MARGIN REVENU
CONSTANT INNOVATION
5.VALUE CHAIN POSITION PROFIT
CONTROL POSITIONS THAT MAKE PROFIT
6. MULTICOMPONENT PROFIT
Base and Components
15 more models to make profit ….. June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB 26
Control
- Own the Standard 10 - Manage Value Chain 9 - Superdominant 8
- Customer Relationships 7 - Brand, Patent, Copywright 6 - 2-Year Developmen t 5
- 1-Year Development 4 - Cost 3
27 June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB
Recipe 1. Understand your markets/
customers
2. Due Diligence: Customer / Profit / Control
3. Proudly Apply Technology
June 12, 2012 Sirris -‐ Innovate 2012 -‐ HB 28