site selection presentation
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Site Selection PresentationTRANSCRIPT
SITE SELECTION | 1 COLLIERS INTERNATIONAL
Initiation & NeedsAssessment
Location Screening
Business ClimateAnalysis
SITE SELECTION CASE STUDYLOCATION FOR A NEW BREWERY AND TAP ROOM IN THE SOUTHEAST
PREPARED BY: COLLIERS | CHARLOTTE
SITE SELECTION | 2 COLLIERS INTERNATIONAL
Initiation & NeedsAssessment
Location Screening
Business ClimateAnalysis1 |Initiation &
Needs Assessment
DEFINE BUSINESS NEEDS & SCOPE
Colliers can work together with your company to identify existing opportunities and challenges. We can also help uncover criteria that may be unknown.
WHAT WE DO
• What are your metrics?
• What information is critical to the success of your business?
• Transportation• Labor• Demographics• Employee Retention• Business Climate• Utility Costs
Research Demographics
Labor Construction
SITE SELECTION | 3 COLLIERS INTERNATIONAL
Initiation & NeedsAssessment
Location Screening
Business ClimateAnalysis1 |Initiation &
Client Discovery
EXAMPLE OF CRAFT BREWERY SITE SEARCH
SITE SELECTION | 4 COLLIERS INTERNATIONAL
Initiation & NeedsAssessment
Location Screening
Business ClimateAnalysis1 |Initiation &
Client Discovery
EXAMPLE I EXAMPLE II
*Sample demographic profiles of ideal brewery customers.
SITE SELECTION | 5 COLLIERS INTERNATIONAL
Initiation & NeedsAssessment
Location Screening
Business ClimateAnalysis1 |Initiation &
Needs Assessment
• After customer discovery locations are identified where the optimal demographic is concentrated
• Run supply chain and logistics studies to determine which locations are more cost efficient
• Determine the availability, quality and quantity of required employee skill sets
• Perform other cost analysis as needed: utilities, labor, taxes, and business costs
WHAT WE DO
SITE SELECTION | 6 COLLIERS INTERNATIONAL
Initiation & NeedsAssessment
Location Screening
Business ClimateAnalysis2 |Sample Location
Screening
• Screen out locations using high-level data points
• Establish all potentially viable communities
• Show graph with demographics and real estate choices of selected cities that comprise the long list
• Run searches of currently available buildings or sites that match client criteria
SAMPLE STRATEGIES
Cities Ages 21 to 34 Ages 35 to 49 Premium Beer DrinkerCharlotte, NC 54,235 45,530 60,890Durham, NC 43,908 34,990 46,335
Greenville, SC 33,464 28,604 37,446Nashville, TN 57,434 37,883 61,259Richmond, VA 66,933 43,936 73,469
Winston-Salem, NC 33,460 27,234 38,230
SITE SELECTION | 7 COLLIERS INTERNATIONAL
Initiation & NeedsAssessment
Location Screening
Business ClimateAnalysis3 |Business Climate
Analysis
WHAT WE DO
• In this part of the process, start the incentives research/negotiation
• Sample incentives on the state and local level include:
• Cash• Infrastructure• Tax credits/rebates• Training• Utility
WHAT WE DO
• Using market data and research, select sites that meet criteria within ideal business climate
• Quantify and rank key location variables to make a short list
• Usually narrowed down to three communities in two to three states
SITE SELECTION | 8 COLLIERS INTERNATIONAL
Initiation & NeedsAssessment
Location Screening
Business ClimateAnalysis3 |Business Climate
Analysis
EXAMPLE IV
Good“The Next Wave”
Better “Metro Renters”
Best “Midtown Singles”
*By looking at industry and determining both existing in-depth demographic data, that certain locations are more conducive to business than others.
Denotes existing breweries
SITE SELECTION | 9 COLLIERS INTERNATIONAL
Initiation & NeedsAssessment
Location Screening
Business ClimateAnalysis3 |Business Climate
Analysis
KEY SERVICES AND ADDED VALUE
• Detailed property searches to locate and negotiate the best fit facility
• Demographic and market research and analysis
• Tax incentive research, negotiation and implementation
• Electric rate research and negotiation
• Training program negotiation and implementation
Don Moss, SIOR | CCIMVice President | Charlotte
+1 704 409 [email protected]
Grant MillerVice President | Charlotte
+1 704 409 [email protected]
Deven GriffinAssociate | Charlotte
+1 704 409 [email protected]
HOW CAN WE WORK TOGETHER?
SITE SELECTION | 10 COLLIERS INTERNATIONAL
Initiation & NeedsAssessment
Location Screening
Business ClimateAnalysis
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