site visits: revisited
TRANSCRIPT
![Page 1: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/1.jpg)
Site Visits: RevisitedLittle Known Ways to Enhance the Site Visit Process*
*Backed by Georgetown University Validated Studies
@socialtables
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I am a believer.
I am a supplier.
I am a planner.
I am a participant.
![Page 3: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/3.jpg)
@socialtables
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z
AgendaWhat Goes Into The Site Visit Process Today?
The Divide Between Planners and Properties
What Do Planners Want Most Out of Site Visits?
The 3 C’s of Site Visit SuccessHow Can Properties and Planners Get the Most Out of Site Visits
@socialtables
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zWhen I say site visit,
You say...
@socialtables
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350 Property Managers
350 Event Planners
@socialtables
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PlannersEvents Planned Per Year
PropertiesSpace Managed (sqft)
@socialtables
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RFPs
Reg
Speakers
Room Block
Signage
Menus
Surveysdiagrams
@socialtables
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37
Events Per Year
@socialtables
To see the data, and more insight into the
site visit process download our full report.
Sign Up to Access the Full Report:
go.socialtables.com/site-visit-revisited
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56%Events Require
a Site Visit
21Events Per Year
Require a Site VisitTotal Visits Per
Event
2.15To see the data, and more insight into the
site visit process download our full report.
Sign Up to Access the Full Report:
go.socialtables.com/site-visit-revisited
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45
Site Visits Per Year
@socialtables
To see the data, and more insight into the
site visit process download our full report.
Sign Up to Access the Full Report:
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100
Hours
@socialtables
To see the data, and more insight into the
site visit process download our full report.
Sign Up to Access the Full Report:
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#Fuse2016
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Where do properties fail to meet expectations?
Desire to make money rather
than an invaluable experience
Ideas are not creative
enough for the space
Staff that underestimate how well I know our attendees and VIPs
Site Visits are under 30 minutes
Questions are met with, "we'll get back to you," instead of direct answers.
They don’t answer emails!
Customer service is lacking, site manager
never prepared.PUSHY, unprepared staff.
Property DOESN’T match marketing materials!
@socialtables
![Page 15: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/15.jpg)
What Planners Find Important
Location
Cost
Meeting Space
Other
Amenities
What’s Actually Important to Planners?
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What Planners Find Important What Properties Think Is Important to Planners
Location Location
Cost Meeting Space
Meeting Space Other
Other Amenities
Amenities Cost
What’s Actually Important to Planners?
@socialtables
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Planners vs Properties: Why Select a Space?
@socialtables
To see the data, and more insight into the
site visit process download our full report.
Sign Up to Access the Full Report:
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Close Rate
56%
@socialtables
To see the data, and more insight into the
site visit process download our full report.
Sign Up to Access the Full Report:
go.socialtables.com/site-visit-revisited
![Page 19: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/19.jpg)
Response Distribution
@socialtables
To see the data, and more insight into the
site visit process download our full report.
Sign Up to Access the Full Report:
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VALUE@socialtables
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Why Planners Go on Site VisitsPe
rcen
t of T
otal
Res
pond
ents
Primary Reason for Going on a Site Visit
@socialtables
To see the data, and more insight into the
site visit process download our full report.
Sign Up to Access the Full Report:
go.socialtables.com/site-visit-revisited
![Page 22: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/22.jpg)
Why Planners Go on Site VisitsPe
rcen
t of T
otal
Res
pond
ents
Primary Reason for Going on a Site Visit
@socialtables
To see the data, and more insight into the
site visit process download our full report.
Sign Up to Access the Full Report:
go.socialtables.com/site-visit-revisited
![Page 23: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/23.jpg)
Is it the right vibe?
@socialtables
![Page 24: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/24.jpg)
Why Planners Go on Site Visits
@socialtables
To see the data, and more insight into the
site visit process download our full report.
Sign Up to Access the Full Report:
go.socialtables.com/site-visit-revisited
![Page 25: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/25.jpg)
Who am I dealing with?
@socialtables
![Page 26: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/26.jpg)
Why Planners Go on Site Visits
@socialtables
To see the data, and more insight into the
site visit process download our full report.
Sign Up to Access the Full Report:
go.socialtables.com/site-visit-revisited
![Page 27: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/27.jpg)
Will my event fit?
@socialtables
![Page 28: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/28.jpg)
Why Planners Go on Site Visits
@socialtables
To see the data, and more insight into the
site visit process download our full report.
Sign Up to Access the Full Report:
go.socialtables.com/site-visit-revisited
![Page 29: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/29.jpg)
What does the space look like?
What does the space look like?
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![Page 30: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/30.jpg)
Communicate
Customize
Close
The 3 C’s of Site Visit Success
@socialtables
![Page 31: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/31.jpg)
Communicate
Customize
Close
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![Page 32: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/32.jpg)
Too Salesy Not Enough Communication
#1 Response #2 Response
Communicate
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![Page 33: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/33.jpg)
Share More Information
Be Honest and Transparent
Remember it’s a Two-Way Street
Communicate
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![Page 34: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/34.jpg)
Asks or Offers
Timeline
Accurate Floor Plans
F&B Needs
A/V Needs
Event Diagram
Train Onsite Team
Willing to Be Flexible
Know the Attendees
PlannersProperties
@socialtables
![Page 35: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/35.jpg)
Communicate
Customize
Close
@socialtables
![Page 36: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/36.jpg)
74%Customize Site Visits
6%Higher Close Rate
Customize
@socialtables
To see the data, and more insight into the
site visit process download our full report.
Sign Up to Access the Full Report:
go.socialtables.com/site-visit-revisited
![Page 37: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/37.jpg)
How Properties Customize Site Visits Today
Customize
@socialtables
To see the data, and more insight into the
site visit process download our full report.
Sign Up to Access the Full Report:
go.socialtables.com/site-visit-revisited
![Page 38: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/38.jpg)
Perc
ent o
f Tot
al R
espo
nden
ts
Primary Reason for Going on a Site Visit
Why Planners Go on Site Visits
Customize
@socialtables
To see the data, and more insight into the
site visit process download our full report.
Sign Up to Access the Full Report:
go.socialtables.com/site-visit-revisited
![Page 39: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/39.jpg)
Customization is About Visualization
Be a Sponge, Learn as Much as You Can
Create One Memorable “Wow” Moment
Customize
@socialtables
![Page 40: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/40.jpg)
Asks or Offers
Event / Floorplan Diagram
Block Out Time And Set the Room
3D Mock-Ups
Program Agenda
Walk-through the Event
What Other Venues Are In the Mix?
Past Successes / Failures
Special Requests
Memorable “Wow” Moments
PlannersProperties
@socialtables
![Page 41: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/41.jpg)
Communicate
Customize
Close
@socialtables
![Page 42: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/42.jpg)
Properties
Get the Decision Maker On-Site
Have Contracts Ready
Customize Contracts
Close the Deal At The Site Visit
@socialtables
![Page 43: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/43.jpg)
What can planners do to better prepare for site visits?
@socialtables
![Page 44: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/44.jpg)
What Properties Need From Planners
@socialtables
To see the data, and more insight into the
site visit process download our full report.
Sign Up to Access the Full Report:
go.socialtables.com/site-visit-revisited
![Page 45: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/45.jpg)
Planners
More Details
Who’s Attending
More Lead Time
More Communication
Past Successes / Failures
@socialtables
![Page 46: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/46.jpg)
What can everyone do to make sure we collaborate?
@socialtables
![Page 47: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/47.jpg)
What is Trust?
Sincerity
Competence
Reliability
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![Page 48: Site Visits: Revisited](https://reader031.vdocuments.net/reader031/viewer/2022030315/587af5361a28ab7f378b7305/html5/thumbnails/48.jpg)
#FuseDC@socialtables
Dive Deeper: Access the Full Reportgo.socialtables.com/site-visit-revisited