siteworx mobile commerce 2013-2015
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Key Findings from the 2015 State of Mobile Features and Functionality Report
Rate of smartphone conversions
Rate of tablet conversions
Consumers who prefer to shop via mobile apps
Popularity of incentives like special offers and loyalty benefits
“Showrooming” is less prevalent
Social sharing is less popular
Mobile conversions are down
“This disturbing image of a Chinese worker with close to 100 iPhones reveals how app store rankings can be manipulated.”
Source: http://www.businessinsider.com/photo-shows-how-fake-app-store-rankings-are-made-2015-2#ixzz3s9a1tynx
Source: http://www.orias.com.au/ Best Multi-Channel Retailer Award Australian Online Retailer Association
Multi-channel leaders like Michael Hill make online and offline work seamlessly together with features like:
“Shoppable” videos A charm bracelet builder tool Beautiful rich content User generated stories
As mobile becomes more integral to the in-store experience, bridging online and offline becomes the norm.
Since 2012, Siteworx has conducted an annual survey of North American consumers at the end of the holiday shopping season. The survey is designed to gauge consumer preferences and expectations for the ways they use their mobile devices to shop.
Survey MethodologySiteworx’ mobile shopping study is conducted through Google Consumer Surveys. Siteworx received over 3,000 responses to a variety of questions regarding mobile shopping behavior.
Google Consumer Surveys infers demographic and location-based information using a combination of respondent’s IP address and cookies. Income and urban density are computed by mapping the location to census tracts. Gender and age group are inferred from the types of pages that respondents have previously visited based on cookies and Google’s Display Network. This information is used to ensure that a representative sample of the US population responds to each survey question, based on the latest US Census Current Population Survey (CPS). Responses are weighted, based on the US Census CPS, to compensate for sample deficiencies.