SIWMWEB WRITING TASK

Stephanie

INTRODUCTION

• Title of the Article

• Source of the Article

• Content of Article

• Reasons for Choosing the Article

• Target Audience / Reader

Next Gen Ads

The new media for

advertising in the

current digital era

Reader’s Digest

(June 2011 Edition)

Reasons for choosing the article

• It is related to new media

• The length of the article

• The content of the article* It can be easily divided into sub-headings

Target Audience

Critical Reflection

• Concise1

• Objective2

• Scannable3

How to be concise?

• Cut down the text by 57%

* 868 words → 369 words

• Simple sentence structures* Use common, shorter, and familiar words

• Hyperlinks

Google Fight

Ads Vs. Advertising

Change Title

“Next Gen Ads”

External Link• Wikipedia• Investopedia• WiseGeek

Internal Link

HYPERLINKS

Internal Link

Common, shorter, and familiar words

Encompasses → accommodate

Pervasive → widespread

OBJECTIVE

•Present facts clearly with evidence

• Include links / detailed descriptions

Other External Links

Provide additional

information about

the topic

SCANNABLE LAYOUT

•Sub-headings

•Lists to avoid Chunking Text

•Font Face, Size and Colour Contrast

Sub-headings

Lists to avoid Chunking Text

After ChangesBefore Changes

Font Face, Size and Colour Contrast

• Font Face : Arial

• Font Size : 12 with 1.5 Line Spacing

• Colour Contrast :

Texts colour is contrast with background colour

ConclusionOriginal Article

• 868 words

• Chunking text

• A lot of technical terms

• No clear sub-headings

Web Writing

• 369 words – 43% of original

• Hyperlinks

• Lists, Bullets, Numberings

• Simple / common used words

• Google Fight

• Sub-headings

• Scannable layout

• More Concise

References

Article:

Next Gen Ads

READER’S DIGEST June 2011 Edition

Hyperlinks:

• Social Media, YouTube, ad infinitum, viral video, Facebook

Beacon – http://www.wikipedia.com

• Tailored Advertising - http://www.investopedia.com

• Privacy Invasion - http://www.wisegeek.com

• MMORPG - http://edutechwiki.unige.ch/en/MMORPG

• Related Videos – http://youtube.com

QUESTIONS?

THE END