Six tips for Direct Marketing in the downturn

Be creative – adapt to the new environment

Step 1

Resist the urge to cut back on marketing, but do change it to suit the

new circumstances

Step 2

Target new customers who are willing to look around for

new deals

Step 3

Make your communications to existing customers more

bespoke – offer them products and services you

know they will want.

Step 4

Think from the customer’s point of view, and

differentiate effectively Think from the customer’s point of

view, and differentiate effectively.

Step 5

Resist heavy discounting – you could devalue your

brand. Also, will you be able to put your prices back up

later on?

Step 6