Six ways to fill your workshop and attract more clients

I’m often asked how to attract clients to fill a

workshop. If you are planning to deliver a program,

here are six suggestions to help you reach as many

people as possible with details about your event and

pack the house.

1. Call Prospects. Yes call them. Choose the most likely

prospects who you haven’t worked with yet. Maybe

they weren’t ready for private sessions. With a one-day

workshop, people can get a lot of information and

support from you at a group rate. Call your prospects and say, “I’m doing this event and I

immediately thought of you. I know you’ve been thinking about working together, but I thought

this would be an easy way for you to get some great value and a feeling for what it’s like to

work together.”

You can call existing clients as well and tell them about the workshop. They might want to

supplement the work they are already doing with you.

2. Create a Flier. Prepare a one-page flier with all the program details to attract clients. Write a

bold headline that addresses the big problem you are offering to solve. Include everything

attendees need to know including date, time, place, cost and how to register. Provide your

phone number, email address and website because people have different preferences for how

they’ll want to sign up.

3. Network Like Crazy. When you go to events, instead of handing out your business card, give

people a flier. You can say, “Yes, I have a card, but let me give you this invitation to my

upcoming workshop.” Attend as many events as possible during the three-six weeks prior to

your workshop to reach lots of people and attract clients who will register.

4. Email Your List. This goes without saying – share program details with your current list. If you

have good size list that’s great, but if not, this will still supplement your networking efforts.

5. Offer a Free Teleclass. Another way to attract clients for your workshop is to offer a free

teleclass to sample what you will be covering. Give people a taste of the wonderful information

they’ll gain. At the end, say, “You may not want to do this on your own. If that’s the case, come

to this workshop so I can help.”

6. Look for Joint Venture Partners. You may know other professionals who target your same

audience but are not in the same business. Partner up with them to reach out to their lists.

Remember, this is an opportunity for them to add value to their subscriber community. They

might send out an email to their list with details or run a teleclass with you to encourage

registration. You can offer an incentive for every person who registers as a result of the

partner’s help.

Your Client Attraction Assignment

These six ways to attract clients for your workshop will help you build awareness and share

with plenty of people. Take the time to write it all down so you know what needs to be done

and put timing next to each step to keep yourself on track.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,

the proven step-by-step program that shows you exactly how to attract more clients, in record

time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &

success mindset articles on attracting more high-paying clients and dramatically increasing your

income, visit http://attractclients.com