skal international australia 92nd national assembly sunshine coast 4/5 september 2015
TRANSCRIPT
![Page 1: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/1.jpg)
SKAL INTERNATIONAL AUSTRALIA
92nd National AssemblySunshine Coast
4/5 September 2015
![Page 2: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/2.jpg)
SKAL INTERNATIONAL AUSTRALIA
92nd National Assembly, Sunshine Coast4/5 September 2015
Club Forum
Membership BenefitsMembership Retention and Growth
Protocols
![Page 3: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/3.jpg)
SKÅLIs not an acronym, it is a global networking organisation with opportunities for:
S: Suppliers, Sales, Skills, Sustainability K: Key Contacts, Key Markets Å: Association, Affiliation, Agents, AccessL: Leadership, Learning, Leverage
12 JULY 2015
![Page 4: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/4.jpg)
Skål International at Aug 2015
• Largest Travel and Tourism Organisation globally• Includes all industry sectors • 16,338 members • 392 Clubs• Clubs are not-for-profit, and support local selected charities • 85 countries • Clubs/chapters in key global tourism markets for Australia • Clubs/chapters in global secondary tourism markets for Australia • Clubs/chapters in global emerging tourism markets for Australia • Clubs/chapters in many global future tourism markets for Australia
![Page 5: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/5.jpg)
Skål International AustraliaForward Planning Strategy
To retain membership numbers, set a strategy for membership growth and Club development; and position Skål as the trusted and respected
voice in travel and tourism in Australia. Clubs have a Business and Financial Plan in
place, which is reviewed and updated annually.
![Page 6: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/6.jpg)
Member Benefits• Networking • Member of the largest travel and tourism organisation
globally, which is unique • Business focus with opportunities at all levels • Global introductions and contacts • Various meetings at local, national, area and international
levels • Awards and recognition program with PR, regular newsletters
etc. • SIERS: SKAL International Event Registration System –
attendance at Club meetings globally
![Page 7: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/7.jpg)
Skål International role in State and Regional Tourism
• Skål Clubs in regional locations are unique• Tourism networking and association monthly• Management discussion of state/regional/local issues• Elevation of issues into national/international industry forums• Industry participation domestically/internationally• Showcasing in B to B trade events globally• Profiling in awards programs, international media, and
international/area/national/Club newsletters
![Page 8: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/8.jpg)
Future Leaders/Young ProfessionalsFuture Leaders/Young Professionals program is in its infancy and good progress is being made, which includes Young Skal/Young Professionals:
Includes Skålorships Annual Symposium (March 2015 in Rome) Excellent opportunities for tourism students and young professionals Networking opportunities Mentoring opportunities
![Page 9: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/9.jpg)
BREAKDOWN OF TOTAL MEMBERSHIP BY AUSTRALIAN CLUBAT 12 JULY 2015
Club Active Life Honorary Associate Young Skål Young Skål Associate Young Skål Professional Retired TotalADELAIDE 44 6 0 3 0 0 0 4 57ALBANY 23 0 0 0 2 0 0 0 25BRISBANE 81 5 0 3 0 0 0 6 95BROOME 65 0 0 6 0 0 0 1 72BUNBURY-MARGARET RIVER 16 0 0 1 0 0 0 0 17CAIRNS 78 0 0 3 0 0 0 3 84CANBERRA 13 1 0 0 0 0 0 0 14CAPRICORNIA 16 0 0 0 0 0 0 1 17DARWIN 41 0 0 6 0 0 0 1 48GOLD COAST 26 6 0 2 0 0 0 3 37HOBART 70 0 0 7 2 0 0 4 83KUNUNURRA 25 0 0 0 1 0 0 1 27LAUNCESTON 31 0 0 1 0 0 0 2 34MELBOURNE 80 3 0 1 0 0 0 5 89PERTH 57 1 0 1 1 0 0 3 63SOUTHERN GOLD COAST 39 0 0 3 0 0 0 0 42SUNSHINE COAST 27 1 0 3 0 0 0 0 31SYDNEY 70 0 0 2 0 0 0 3 75SYDNEY NORTH 43 0 0 4 0 0 0 0 47SYDNEY SOUTH 15 0 0 0 0 0 0 0 15TOWNSVILLE 29 0 0 2 0 0 0 2 33WHITSUNDAYS 20 0 0 0 0 0 0 0 20
909 23 0 48 6 0 0 39 1025
![Page 10: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/10.jpg)
Membership Classifications
TRANSPORTATION •Aviation: airlines, airports, IATA•Maritime: passenger shipping, sea ferries, sea ports•Inland waterways: lake/river steamers, yachts, sightseeing operations•Railways•Autocar and coach companies•Car hire and car rental companies
![Page 11: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/11.jpg)
Membership Classifications
ACCOMMODATION •Hotel chains•Hotels, motels, motor inns•Tourist accommodation, holiday villages, clubs and camps•Tourist apartments, camping sites
![Page 12: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/12.jpg)
Membership Classifications • TRAVEL AND TOURISM • Tourist organisations and associations: travel and tourism
education, congress and convention centres, convention organisers, OTAs/reservations systems, hotel/travel agent/tour operator associations, tourist attractions
• Travel/Tourism Consultancies• Travel Insurance• Travel Agents, Tour Operators, Inbound/Receptive Operators,
Wholesalers• General Sales Agents
![Page 13: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/13.jpg)
Membership ClassificationsGOVERNMENT•Official Tourist Organisations: tourism ministers, embassies, consulates, government tourism organisations
MEDIA•Travel Media: publishers, editors, travel writers, TV/radio producers/reporters/broadcasters
SPORTING, RECREATION AND DINING•Restaurants, Golf Clubs, Spas
![Page 14: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/14.jpg)
Current Situation – Aug 2015
• Healthy membership numbers nationally• 1045 members at 20 Aug 2015• Same as at 31 Dec 2013• Club membership growth since 01 Nov 2014: Brisbane +19,
Hobart +17, Perth +11, Broome +10, Sydney +9, Southern Gold Coast +9, Sydney North +8, Sunshine Coast +6, Darwin +7, Cairns +5, Kununurra +5
• 2016 membership goal 1100• Membership retention and growth into 2016 is key
![Page 15: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/15.jpg)
Tools and Resources - Aug 2015
• SIA powerpoint presentation shared with all Clubs• SIA Forward Planning Strategy 2014-2019 (VP Mark)• Club Business and Financial Plans 2015 X8• 2016 Plans due 31 Oct 2015 – Annual Platinum Club Award• Position descriptions for Committee members (Club Statutes)• Succession planning by Committees• Committee handovers annually• MDO on each Committee• Model Statutes for SKAL Clubs
![Page 16: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/16.jpg)
Membership Applications
• SKAL International By-Laws for membership categories• Membership applications online – pre-populated• Membership approval process online – automated• Members responsible for updating their personal/contact
information in SI database• Process relies on personal/contact details being
updated/correct • SKAL brochure for all members to use• Annual Committee handovers are key
![Page 17: SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015](https://reader030.vdocuments.net/reader030/viewer/2022032414/56649ef35503460f94c063cd/html5/thumbnails/17.jpg)
Skål International provides access to :-
Global markets and customers Networking and business focus Trade events Sustainable tourism Awards and recognition programs B to B workshops Sales trips – attend any Skål Club meeting
globally Future Leaders/Young Professionals Program Includes all industry sectors Cost effectiveness