skills and attitude of a brand manager

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Skills and Attitude of a Branch Manager

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Managers should have certain skills and attitudes to perform their jobs perfectly

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Page 1: Skills and Attitude of a Brand Manager

Skills and Attitude of a Branch

Manager

Page 2: Skills and Attitude of a Brand Manager

Conceptual skills Involves how one department fits into the total organization.

□ Conceptual Skills

It Involves how the organization fits into the industry, the community and the social environment

This skill needs to all managers , specially in top level managers

Top managers perform decision making, resource allocation and innovation in a broader context under this skill.

Page 3: Skills and Attitude of a Brand Manager

‐ Managers Should have ability to see the organization in a broad, long term view.

Think Strategically

‐ No managers see future 100% correctly.

‐ They should help to the organization by setting goals and action plans

Page 4: Skills and Attitude of a Brand Manager

‐ Managers should be able to collect, analysis and interpretation relevant information about the business

Information Processing

‐ They should familiar with information sources such as primary and secondary data source

‐ To work with employees and get the information effectively and processing them is another task of managers

Page 5: Skills and Attitude of a Brand Manager

‐ Managers create plans short term and long term for the organization

Planning Ability

‐ Effectiveness of the plans are evaluated while progressing the plan and after the plans by managers.

‐ Have a specific goal and work to fulfill it

Page 6: Skills and Attitude of a Brand Manager

Human skills are important for managers at all levels and specially manager who working with employees day by day.

□ Human Skills

These Managers allow subordinates to express their ideas and feedbacks

Managers with human skills should be friendly with subordinates and like others

Develop an entrepreneurial attitude and keep exploring new ideas, processes and areas of business.

Page 7: Skills and Attitude of a Brand Manager

They never blame subordinates for team’s mistake

They have good communication skills to communicate with their subordinates as well as customers

These managers should have ability to motivate, coordinate and lead their employees

Work on relationship abilities with customers

Enhance project management know how – focus on team, task and individual needs

Page 8: Skills and Attitude of a Brand Manager

They command the respect and loyalty of their subordinates.

They should have Ability to Work effectively with other people of the company as a group

member.

Managers take the pressure off employees by finding innovative solutions to their problems.

Page 9: Skills and Attitude of a Brand Manager

Human skills are understanding of and proficiency in the performance of specific tasks.

□ Technical Skills

Managers with this skill are creative and develop new ideas to take business to great heights.

This includes - mastery of the methods, techniques equipment, Specialized knowledge, analytical ability, competent use of tools and techniques to solve problems

This become less important than other conceptual and human skills as managers move up hierarchy

Page 10: Skills and Attitude of a Brand Manager

Should have ability to weigh all resources and available information and take decisions without any bias.

Low level managers require more technical skills

□ Administrative Skills

Managers Should be able to co-ordinate different activities of the organization

Vital for top level managers

They have skills of how to get work done

Page 11: Skills and Attitude of a Brand Manager

□ Decision Making Skills

Managers Should be able to take quick and correct decisions

Vital for top level management

□ Leadership Skills

Managers Should have ability to influence human behavior

They motivate the employees

Page 12: Skills and Attitude of a Brand Manager

End