skills and attitude of a brand manager
DESCRIPTION
Managers should have certain skills and attitudes to perform their jobs perfectlyTRANSCRIPT
Skills and Attitude of a Branch
Manager
Conceptual skills Involves how one department fits into the total organization.
□ Conceptual Skills
It Involves how the organization fits into the industry, the community and the social environment
This skill needs to all managers , specially in top level managers
Top managers perform decision making, resource allocation and innovation in a broader context under this skill.
‐ Managers Should have ability to see the organization in a broad, long term view.
Think Strategically
‐ No managers see future 100% correctly.
‐ They should help to the organization by setting goals and action plans
‐ Managers should be able to collect, analysis and interpretation relevant information about the business
Information Processing
‐ They should familiar with information sources such as primary and secondary data source
‐ To work with employees and get the information effectively and processing them is another task of managers
‐ Managers create plans short term and long term for the organization
Planning Ability
‐ Effectiveness of the plans are evaluated while progressing the plan and after the plans by managers.
‐ Have a specific goal and work to fulfill it
Human skills are important for managers at all levels and specially manager who working with employees day by day.
□ Human Skills
These Managers allow subordinates to express their ideas and feedbacks
Managers with human skills should be friendly with subordinates and like others
Develop an entrepreneurial attitude and keep exploring new ideas, processes and areas of business.
They never blame subordinates for team’s mistake
They have good communication skills to communicate with their subordinates as well as customers
These managers should have ability to motivate, coordinate and lead their employees
Work on relationship abilities with customers
Enhance project management know how – focus on team, task and individual needs
They command the respect and loyalty of their subordinates.
They should have Ability to Work effectively with other people of the company as a group
member.
Managers take the pressure off employees by finding innovative solutions to their problems.
Human skills are understanding of and proficiency in the performance of specific tasks.
□ Technical Skills
Managers with this skill are creative and develop new ideas to take business to great heights.
This includes - mastery of the methods, techniques equipment, Specialized knowledge, analytical ability, competent use of tools and techniques to solve problems
This become less important than other conceptual and human skills as managers move up hierarchy
Should have ability to weigh all resources and available information and take decisions without any bias.
Low level managers require more technical skills
□ Administrative Skills
Managers Should be able to co-ordinate different activities of the organization
Vital for top level managers
They have skills of how to get work done
□ Decision Making Skills
Managers Should be able to take quick and correct decisions
Vital for top level management
□ Leadership Skills
Managers Should have ability to influence human behavior
They motivate the employees
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