expect great answers

Moderating around the clock A worldwide endeavor to unveil the deepest emotions about health & hygiene at the workplace

Daisy Lau and Eva Kulla #SKIMspiration

Share your thoughts online:

Why, when and how to make use of online bulletin board? How to get the most out of it?

3

Marcel

pimp!

How do I get the most out of …

an online bulletin

board

Help our client identify white space in their category

4

• Global leader providing cleaning and

hygienic products and solutions for

businesses to create a healthy

workspace

• To understand employees’ behaviours

and needs in the workplace

• Guide the development of new

products and solutions

What is hot in online qual? An overview of online qualitative techniques

• Online focus groups

• Online bulletin boards

• Online communities

• Webcam diaries

5

• Online forums

• Video/webcam surveys

• Probing within surveys

Why Online Bulletin Boards?

6

Creative, interactive & comfortable

Flexible in time

Client involvement

Customized questions

Multimedia touchpoints

Quant exercises possible

Semi-ethnographic results

7

Have you ever thought about your health & hygiene at your workplace?

SKIM designed five main exercises to understand behavior and needs at the workplace

8

1. Keep a diary of a typical working day

2. Design an exceptional personal & shared workspace

3. Collage of current personal workspace

4. Understand health & healthiness in life

5. Explore health, hygiene & cleanliness of the workplace

Creative, fun and engaging!

…and then, on Monday, October 8 at 6:00 am in ten countries across the world, we went live…

9

Thank you for agreeing to

participate in our bulletin

board

‘Meu nome é Mario e o nosso

objetivo aqui é lhe fazer

diferentes perguntas sobre o

seu ambiente de trabalho, e

tornar o seu envolvimento

neste projeto, interessante e

divertido!

在这两个星期里，您的主要职责是每天登录，因为我们大概每隔一天就要发布练习，需要您运用想像和创意来完成。此外，我们可能会每天向您提出新的和后续问题请您回答。

Le forum en ligne n'est pas un

espace de discussion en

temps réel. Il n'est pas

nécessaire de rester connecté

à chaque instant de la

journée!

Sie müssen sich allerdings

mindestens zweimal am Tag

einloggen. Auch dies ist in

erster Linie deswegen, weil

wir Sie immer wieder darum

bitten werden, eine kreative

Übung zu absolvieren.

Außerdem ist es gut, wenn

Sie nachsehen, was es

Neues an der Pinnwand gibt.

Всего на форуме нас 15–20

человек, которые будут

делиться различной

информацией.

Nuestra cartelera está

conformada por personas que

están en situaciones similares

a la suya, en todo Colombia.

Hay otras nueve carteleras

que se están llevando a cabo

en todo el mundo.

We are eager to understand

how your views here may

(or may not) be different

from those of people in

other countries.

10

The conversations continued for ten days…

Client’s and moderators’ input steer discussion into the desired direction

11

Debrief session

with client

Moderators debrief

sessions in SKIM

12

Visualization of unmet needs through images

“I would like to have green as

the main color scheme, because

it’s good for the eyes and it’s

comfortable to look at.” (CN)

Understanding ideas through respondents’ own words

“Features that help employees feel relaxed & comfortable at work”

13

“All mod cons with everything touch screen and

swivel screens, tv’s on the wall and places to file

my work away however at hand should I need

it.”(UK)

“A place where I could relax my body and mind…

maybe a massage chair!“(BR)

“My workspace does not

need to be large, just

peaceful and

comfortable.”(CA)

Concrete personas to guide and stimulate brainstorming

14

“I always start my day with a cup of

coffee…In my ideal workspace,

there will be lots of windows...I

wish I can have more natural light

in my current workspace…Health is

important to me because…I’m very

anxious about getting sick during

flu season…I think it will be helpful

if my employer can provide me

with…”

Why, when and how to make use of online bulletin board? How to get the most out of it?

15

Riding the waves: engaging respondents is key!

Riding the waves: engaging respondents is key!

How to get the most out of online bulletin boards?

Building and maintaining a personal relationship

Start with easy and exciting task

Showing the bigger picture stimulates discussion

Individual follow-up creates comfortable

atmosphere

Attractive formatting ensures important

information is not missed

16

17

Have you ever really thought about your health & hygiene at your workplace?

18

It has been fun though at the

beginning. I liked the shift in

questions (…) using a variety of

tools, and thinking 'outside the box'.

It definitely got me thinking about my

health around the office this past week,

let's hope I don't wind up catching a

cold now!

This is the first time that I have participated in an

online discussion board, and I think that it is a

useful tool.

It was really interesting to see what different people found important. We all have

different histories and experiences with health and our responses show this.

Fun and engaged respondents = good data

5th SKIM office:

San Francisco!

contact us or follow us online!

Daisy Lau | Project Manager

d.lau@skimgroup.com

+31 10 282 3535

Eva Kulla | Research Director

e.kulla@skimgroup.com

+31 10 282 3535