slide 5.1. topics and learning goals digital remix definition examine how remix effects all aspects...
TRANSCRIPT
Topics and Learning Goals
• Digital Remix Definition• Examine how remix effects all aspects of
marketing off & online• Extending and morphing the mix
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Learning Goals
• Explain how the Internet has changed all aspects of the marketing mix
• Give examples of how apps or widgets impact the marketing mix
• Analyze an online offering for physical evidence which is used to build reassurance
Digital Remix – a definition
Re-examining the traditional offline marketing mix and reapplying it to the online digital world
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How Interactive Marketing Changes the Mix
• Identification – easier to get customer specifics• Individualization – tailored for lifetime purchases• Interaction – dialog to learn customer needs better• Integration – customer knowledge penetrate easier
and quicker into all parts (departments) of the company
• Integrity – need for developing trust through non-intrusive online methods (permission)
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Now some examples of new elements of the digital remix
• Look at capital equipment – optical sorting for food production
• Look at professional power hand tools for carpenters, plumbers, tradesmen
• Mix elements: online reputation management; online training; online experience;
• Interaction, Integrity, Individualization
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Examples of Apps in the Remix
• Redfish Instruments app – built in signal generator to pre-test purchase of actual meter + post meter purchase utility
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Example of Apps in the Remix
• New channels for promotion and sales appear – e.g. NCR POS terminal sold as IPAD app vs traditional POS terminals via corporate website.
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Link Farm to previous examples
• Tomora Optical Sorting; Buhler Optical Training Courses ; Key Technology Optical Training Courses
• Mikata Power Tools; Bosch Power Tools Training; Rigid Power Tools;
• NCR POS Website; iTunes NCR POS App Voettekst