slides digital now webinar 25 juni
DESCRIPTION
TRANSCRIPT
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Webinars over digital marketing
#dgtlnow13#dgtlnow13
Webinar 3: Advertisers as Media Companies
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16:00 Welkom en introductie16:15 Advertisers as Media Companies - Jeroen de Bakker16:45 Break16.50 Cannes Lions 2013 17:20 Wrap Up
AGENDA
#dgtlnow13#dgtlnow13@jorisheuk#dgtlnow13
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Moderatoren
#dgtlnow13#dgtlnow13#dgtlnow13
Babs van GisbergenMobile
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Fuel BandNike
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#dgtlnow13#dgtlnow13
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The MediaMarshall McLuhan
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Advertisers as Media Companies
#dgtlnow13#dgtlnow13
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Ik ben JeroenHallo, ik ben Jeroen@jeroedeb
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Ik ben JeroenHallo, ik ben Jeroen“Advertisers as media companies”
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Ik ben Jeroen
“We’re not in the business of keeping the media companies alive”
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Ik ben Jeroen
“We’re not in the business of keeping the media companies alive”“We’re in the business of connecting with consumers”- Trevor Edwards
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Ik ben Jeroen“To be entertained,
informed or provided utility”
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Pre-digital Post-digital
Interruptie Participatie
Imago manipulatie Waarde creatie
Dingen zeggen tegen consumenten
Dingen doen voor consumenten
Niet tastbare waarden Tastbare waarden
Perceptie Gedrag
http://www.slideshare.net/garethk/the-brief-in-the-post-digital-age
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“Solve a need, share an interest or passion and/or connect me with the people I care about...” - Contagious Magazine
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Ik ben Jeroen“Generous ideas are bigger than
big ideas”
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Bron: blog Wolff Olins
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Tenslotte...
1. Koppeling met de ‘business’2. Zorg voor ‘unfair advantage’3. Begin vooral klein
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BREAK
Webinars over digital marketing
#dgtlnow13#dgtlnow13
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#dgtlnow13#dgtlnow13
Cannes Lions
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Heineken international N.VWieden+Kennedy Amsterdam
Heineken’s Legendary Journey
Creative Effectiveness
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Funeral Insurance Company DELAOgilvy & Mather Amsterdam
Why wait until it’s too late?
Promo & Activation Lion
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AmstelDDB & Tribal Amsterdam
Amstel Trophy Can
Promo & Activation Lion
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Metropole OrkestHAVAS Worldwide Amsterdam
Metropole Tweetphony
Promo & Activation Lion
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Philips Lifestyle EntertainmentDDB & Tribal Amsterdam
The Sound of Creation
Cyber Lion
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KLM Royal Dutch AirlinesDDB & Tribal Amsterdam
KLM Space
Cyber Lion
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Wat is uw favoriete case?
POLL 1
• Heineken
• DELA
• Amstel
• Metropole Orkest
• Philips
• KLM
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Wrap Up
#dgtlnow13#dgtlnow13
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#dgtlnow13#dgtlnow13
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Challenge and/or Contact me
@jorisheuk
@jorisheuk
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Senior Marketing Professionals (SMP)
• 5 PE punten voor het volgen van alle vier de sessies.
• 1 PE punten per losse sessie