SALES MANAGEMENT ASSIGNMENT

ON

EMERGENECE OF ONLINE SELLING IN INDIA

SUBMITTED TO SUBMITTED BY

DR. HERAMB NAYAK ABHINANDAN GHOSAL

(DEPRATMENT OF BUSINESS 03514901713

ADMINISTRATION) BBA (GEN) 5TH SEM

DEPARTMENT OF BUSINESS ADMINISTRATION

MAHARAJA SURAJMAL INSTITUTION

RECOGNISED BY UGC u/s 2(f)

AFFLIATED TO GURU GOBIND INDRAPRASTHA UNIVERSITY

C-4, JANAKPURI

ACKNOWLEDGEMENT

Project work is never the accomplishment of an individual rather it is an amalgamation of the efforts,

ideas and cooperation of number of entities.

The completion of the project study that follows, seemed to be a distant goal had it not been for the

contribution of Dr. Heramb Nayak, Assistant Professor, Department of Business Administration,

Maharaja Surajmal Institute for giving me this assignment on SALES QUERIES AND SALES

TERRITORIES. I thank him for the ideas and basic concepts he delivered and shared with me, as they

helped me a lot in accomplishing this assignment of mine.

ABHINANDAN GHOSAL

03514901713

BBA GENERAL

TABLE OF CONTENTS

CHAPTER

NO

CHAPTER NAME PAGE

NO

1 INTRODUCTION

1.1 Online Selling

1.2 Research Methodology

1

2 ONLINE SELLING

2.1 Sales Management

2.2 Nature of Sales Management

2.3 Importance of Sales Management

2.4 Online Selling

2.5 Advantages of Online Selling

4

3.

4

2.6 Disadvantages of Online Selling

2.7 Process of Online Selling

ANALYSIS AND INTERPRETATION

3.1 E-Commerce Industry in India

3.2 Impact of Online Selling against Traditional Selling in Present Day

Customers

3.3 Upcoming Trends in Online Selling

CONCLUSIONS AND RECOMMENDATIONS

12

24

BIBLIOGRAPHY

ANNEXURE: QUESTIONNAIRE

27

29