Small Business Branding: Customer Loyalty 2.0

#cenphocamp 2010 @kspidel

Workshop Sponsor

Some people want to live in cozy suburbs and some people want to live in active urban environments. Phoenix has the suburbs. But can we attract and keep the growing number of people that are looking for the urbanity? Add the fact that urban areas are more efficient uses of resources, and Phoenix's future economically depends on achieving a vibrant, character-filled urban core where communities are tight, pedestrians are catered to, and cars are optional. That's what I strive for and am always looking to meet new people interested in seeing our downtown flourish, because I think Phoenicians deserve that much.

Small Business Branding?

NeighborhoodCultureCustomer ServiceWord on the streetAfter-tasteCommunity

Your neighborhood brands?

Word of Mouth Remarketing

• How do you remarket?• Does your brand have a loyalty program?• Who are your “Norms” (Cheers)

Local 2.0

• Social media• Online Reputation• Checked in?• Engagement

Engagement!

True Engagement

Online to Offline

Reward Loyalty

Foursquare Mayor DiscountDigital “Norms”Stalk Yelp!Whrrl Society StalkTwitter/Facebook Love

Loyalty 2.0• Invest in your customers• Empower them with the tools to remarket• Listen to truly understand your brand• Adopt branding techniques• Create community

Kevin Spidel

@kspidelfacebook.com/kspideliam@kevinspidel.comblog.gannettlocal.comBrandingCamp.orgMoreBitesAZ.com