Design+TechSmall+Informal

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• Is innovative• Makes a product useful• Is aesthetic• Makes a product understandable• Is unobtrusive• Is honest• Is long‐lasting• Is thorough down to the last detail• Is environmentally friendly• Is as little design as possible

Design

PracticalDesign Hacks

Don’t Use Black#000000

#31210d

Use#111111

Design GrayscaleAdd Color After

Fonts

One Typefacewith Varied Styles

TRY

Aller Regular + Aller Regular + Aller Light

Aa Aa Aa Aa Aa

Aller Regular + Aller Regular + Aller Light

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Lorem ipsum dolor sit amet, consecteturadipiscing elit. Fusce ante urna, rutrumnec tempor in, pretium placerat erat. Nam dignissim elementum nulla, a tinciduntlacus pellentesque sed. Praesent ultricespharetra auctor. Cras nec turpis lorem. Suspendisse eu massa eros, at vestibulumnibh. Save bold for bold things. Sed auctorsuscipit. Sed rhoncus mi eu nunc onsequateget tempor magna tristique. Vestibulumneque dolor, fermentum volutpat mollis…

Layout

Align controls to minimize number of margins.

Space is an Object Too

Vertical Rhythm

„The label should be from one to three words only,

and it should be entered on one line.“

Repeat Elements to Unify a Design

= Consistency

Freebies

Search: PSD + UI

dribbble.com

Colors

www.ColorLovers.com

One Call to Action

Not Easy?Prioritize!

FirstImpression

www.fotolia.com

icons

Borrow Some Fame

Imagine Your User

Consider one-handedusers

Design for short bursts of activity

Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.

Winston Churchill