smart city vs. smart citizen - retailing challenges & opportunities in tier 2 & tier 3 cities in...

!$ CITY VS.

SMART i

G S VIRDI

www.ApniSmartCityLife.com

INDIA ICT CHANNEL SUMMIT 2016

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Retailing Challenges & Opportunities

in Tier 2 & Tier 3 Cities

http://ApniSmartCityLife.com

PRESENTATION , - 1?In next couple of slides you will learn-

Impact of 'Smart City' mission in India

TheReal Consumer in Tier 2 & 3 Cities

Presentshoppingscenario in these cities

New business challenges for the channel

Multi layered solution for buyers & the sellers

Concept & vision of Apni Smart City Life

Its unique features & other key characteristics

Success story of the pilot city - Ajmer

Scope of your association with ASCL

VS. SMART CITYHon. PM, Mr. Narendra Modi has announced the plan of making 100 cities as Smart Cities.

Government perspective of making smart cities might be different from the perspective of citizens from these proposed 100 cities.

Apart from the infrastructure & other facilities mentioned in the Govt. plan, the residents want-

Better Business & Profitability Better Shopping & Lifestyle

!$ i: IS JUST A NAME-GAME?WHATEVER our country is going through a Massive Revolution and that has brought to these cities-

SPEED IN DEVELOPMENT

GLOBAL ATTENTION

!

Tier 2 & 3 cities ! o, u !

u FOR RETAILERSKnowing the CONSUMER in Tier 2 & Tier 3 cities!

Who is he?

What are his needs? His aspirations? His characteristics?

!

Is he an Alien for retailers? NO! !

Retailers dont need to find absolutely different

marketing strategies or tools for these cities.

- DIFFERENT, SAME-SAMEThe CONSUMER today in Tier 2 & Tier 3 cities also is-

More Knowledgeable, Demanding, Empowered, Interactive, Accessible!

Engaged with multiple screens - TV, Computer, Tablet & Smartphone

Follow the same shopping pattern- Research, Experience & Buy

Driven and influenced by the content/information he comes across

Buys whenever-wherever-however he likes and is comfortable

Loves to receive personal attention, acknowledgment & recognition

6 i, PROBLEM SOLVED!All retailers have to do, is-

Put PEOPLE, PROCESSES & TECHNOLOGY in place to build the everlasting relationship with their customers

Be present where the consumer is looking and sourcing information about the brands- Physical Stores, Websites, Kiosks, Computers, Gaming Consoles, Smartphones, Social Media

Be Innovative, Technologically updated, Customer Tracker, Adoptive

Think like a media company to give your customer the best information in the most influential way

Really? ? Smart Solutions need Smart Users Smart Products need Smart Consumers!

PRESENT SHOPPING SCENARIO: A typical consumer in Tier 2 & 3 cities-

Confused with the latest & marketing buzz

Old generation fails to cope up with the trends

NextGen is influenced by online trends

Sits at back seat in comparison to the Metros

i i for these cities means- shopping from Delhi, Mumbai, Dubai, Singapore or US!

BUYING PATTERN

RESEARCH,

EXPERIENCE,

& then BUY!

Online Offline

ANYTIMEANYWHERE

A retailer in these cities-

Bleeding because of slow economic conditions

Dropping Sales/Profits due to competition

Online vs Structured vs Traditional retailing war

Staying aligned with rapidly evolving market

And the most importent challenge is- Dealing with an Uneducated Customer!

: NEW BUSINESS CHELLENGES

Concequences of having uneducated customer-

Technical details & jargon confuse a customer

He doesnt know what is the best product for him

Easily get confused & trapped by some mean sales people

Hesitates to adopt new technology/product due to his past experience

!: UNEDUCATED CUSTOMERGadgets

are part of our life today but

the technology is still Greek to the consumer.

He is comfortable with any product

if he has NOT to deal with the

technology behind it.

SOLUTION >!We offer

people in these cities a unique guide of

SMART SHOPPING &

LIFESTYLE

in the benefit of both-

!

the Consumer &

the Retailer.

MULTI LAYER SOLUTION >Helping the CONSUMER in shopping by-

Educating people in these cities from How to choose to How to use a product

Influencing & making them Comfortable

Introducing them to the Latest Trends & Buzz

Shopping Tips (from the Business owners mouth)

Making aware of What is available in their own city

?, SOLUTION B >And we help the RETAILER in business-

To reach to the Local & National customers

An Smart way to spread the word for Latest Products, Launches, Offers etc.

Brands can share their Philosophy, Strategies and Values to the Society

Unique, Interactive & Innovative platform (multi-media capabilities) to offer exclusive deals

B D - CONTINUEDAnd we help the RETAILER in business-

Showcase their Complete Catalogue on the medium their consumers are most comfortable

Push the SALE during season and festivals

Even a Small Home Business Owner can utilise it to reach their prospective customers

Bringing back consumers Trust in local shopping by giving the most profitable shopping experience

COOL ? HERES HOW!

First of its kind

in India,

every citys own-

!

Smart Shopping & Lifestyle

WebZine


!

Smart. Live 9:.

HOME E

MOBILE

PHONE FRIENDLY >!

THIS IS HOW IT IS POSITIONED

!

Smart Citys peoples own,

Unbiased guide for

Smart Shopping & Lifestyle WebZine

available 24x7

on your

PC, Laptop, Tab & Phone- absolutely

FREE!

WWW.APNISMARTCITYLIFE.COMVISION

Helping citizens in these proposed Smart City to-

A) Grow their Business / Profitability B) Improve their Shopping / Lifestyle Also, It is aligned to Honble PM, Mr. Modis vision of-

- Making 100 cities as Smart Cities and,

- Promoting the usage of Hindi language

MISSION

Publish everything what a consumer from these cities always needs to know

Help him to pick the best product or service for the best value for the money he spends

Guide him to upgrade his lifestyle and to make him stand in the front row of the latest trend

Improve local market situation to help the business owners

WWW.APNISMARTCITYLIFE.COM

http://www.aPNIsmartcitylife.com

WWW.APNISMARTCITYLIFE.COM5 UNIQUE CHARACTERISTICS (USP)

Smart Shopping: A common platform for a Consumer & a Retailer

GLocalisation: All smart cities have their own city specific local edition with Global visionary

Language: Hindi- preferred language of people in these cities that too in laymans standards

Focus: Articles related to Shopping & Lifestyle only - No Politics / Bollywood / TV / Sports / Crime news!

Medium: PC / Laptop / Tab / Smart Phones

AUDIENCE PROFILE (SMART CONSUMER)

Gender: Male & Female

Age Group: Youth/Mature/Old (15 Yrs - 65 Yrs)

Economic Stats.: LIG/MIG/HIG classes

IQ: Educated/Tech Savvy & Smart

Access Point: PC / Laptop / Tab / Smart Phones

Geo. Stats.: Uttrakhand, Haryana, Rajasthan, Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand, Chhattisgarh, Gujarat, Delhi including Mumbai & NRIs


http://www.aPNIsmartcitylife.com

AUDIENCE PROFILE (RETAILERS)

Owner: Local Shop/Showrooms/Supermarkets

Business: Dealers/Distributors/Retailers/Franchisee/Manufacturers/Vendors/Suppliers

Others: Various Service Providers

Size: Complex to Small Home Business Owners


LOYAL CUSTOMER

are not those who come back to

you again, they are not those who

recommend you but they insist

others to come to you.

SELF MARKTING & USER ENGAGEMENTFacebook

Teasers on various FB pages & groups

Regular Shopping Tips

Tips for Startups

Whatsapp

Two-way Interaction on various groups

Members can post about their business, services & offers

Twitter

Regular tweets

Regular Announcements

& shopping tips

SAMPLES OF TEASERS FROM ASCL

SAMPLES OF SMART SHOPPING TIPS

SAMPLES OF OTHER USEFUL TIPS

SAMPLES OF OTHER ENGAGING POSTS

SUCCESS STORY OF PILOT CITY AJMERwww.AjmerSmartCityLife.com Launch: May 2015

Well Received & Liked by locals in 4 months

1.5K fans on Facebook Page / Group

Queries & Solutions started on individual level

People got addicted to Daily Shopping Tips People wait for Friday to check Offers,

Exclusive Deals, Discounts and fresh Articles on Smart Shopping & Lifestyle

FACTS & FIGURES FROM THE PILOT RUNAfter the launch of www.AjmerSmartCityLife.com

100 Page Likes and 6000 Reach within 6 hrs!

50,000+ Page Hits on ASCL in 6 months!

Top Rank on Google (among 4.5 lakhs pages) if Ajmer Smart City Life is searched!

Statistics of just a single article: Viewed by 6.8K users, Link Clicked 900 and received 200+ Likes.

H 6 I J GROWTH PLANTo repeat the same success in Other Smart Cities

Launching 9 City Editions in Aug 2016 to reach to all Hindi speaking 12 States- Uttrakhand, Haryana, Rajasthan, Bihar,Madhya Pradesh, Uttar Pradesh, Jharkhand, Chhattisgarh, Gujarat, Himachal Pradesh, Punjab, Maharasthra including Delhi & NRIs who prefer to read in Hindi.

Launching Video Guides on Smart Shopping & Lifestyle in Hindi by Aug 2016.

EVERY CITY, no matter how

small or big it is, divided into two- the city of POOR

and the city of RICH & there are

early adopters and followers in every city.

GRAND LAUNCH OF 9 CITY EDITIONS

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REACH IN 12 STATES

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60 Cities 15 States

PUBLISHERS PROMISE NOTEWe are

committed towards our readers.

We will do our best to make this webzine

the best source of information related to

Smart Shopping & Lifestyle.

It gives an opportunity to the Retailers in smart cities to reach our readers and

convert them into their customers by offering the best deals & exclusive discounts to them.

!

- G S VIRDI

26 YEARS OF PASSION & ACHIEVEMENTS16+ Years in media & content business 350+ Magazines critically reviewed 20+ Magazines/Editorial consulting10+ Consumer magazines launched 10+ Custom magazines published 10+ Blogs & websites up & running12+ Topical bookazine published 3000+ Articles edited & published 10+ Years in IT & Software training

ABOUT THE PUBLISHER

Business of Content & Trade SecretsGreat understanding of target audience & its content needs, Customisation of content for the specific audience/clients, Sense of product P&L, Cost effective utilisation of r

Competitive Research & AnalysisCritical competitive product analysis, Designing & analysing Readers research survey, Ad-Edit analysis, Critical content analysis, Keeping eye on Indian magazine industry

Product Conceptualisation & (Re)LaunchPublication documentation, Product positioning, Content structuring, Editorial floor plan, Dummy preparation, Creating editorial traits of the p

Content Presentation & Putting it TogetherConceptualisation right from scratch, Defining the personality of the product, Philosophy for the making of covers, Creating identity of the product, Final p

Vision, Planning & ExecutionEditorial goal setting, Day-to-Day plan with minute details, Timeline for execution to meet the goals, Out of the box thinking, Innovative ideas for special issues

Development & Deployment of System & ProcessesWork flow design, Editorial guidelines, Style sheets for writers-designers-Desk, Deployment strategy, Getting entire business chain synchronised with the editorial plan, Process evaluation

Product Improvement & Quality AssuranceMicro level post-mortem on regular basis, Regular tweaking of content based upon industry dynamics-feedbacks-surveys-readers forums, Ensuring editorial quality controls

Product Redesigning & RevampingFace lifting, Product differentiation, Product repositioning, Competitive lead, Creating USP for existing product, Defining & creating detailed style s

Corporate Communication & Content MarketingBusiness proposals & presentations, Communication & mailers for distributors-readers-subscribers, Business tie-ups for content s

Team Building & Editorial TrainingHiring the right talent, Induction, Editorial training, Internal workshops, Editorial exercises & Surprise assessment to keep the team sharp & u

Writing & Editing for Print and DigitalArticles for various magazines, Internal/Custom publications, Online blogs, Knowledge sharing though mailers/write ups, Online social media and professional networking, Website

Passion for the Content & its BusinessPost-mortems & Critiques on various publications, Dummies & concept notes for newspapers, TV magazine, Unique TV Chat show, TV News Hour, Reviewed

[email protected] www.MAGfare.com G S VIRDI www.ApniSmartCityLife.com

Computerisation & IT ImplementationCustomised Software development for various institutions / organisations, IT Implementation, Putting system & pin place to accommodate computerised operations

IT Training in Govt/Non Govt./Public SectorsBasic computer training programmes, Certification tie-ups with various computer training companies & uLtd, Makhanlal Chaturvedi University of Journalism etc.

Mass Influencing through National Hindi DailiesTechnology content creation in Hindi for spreading computer awareness, Helping people to adopt technology at grass root level, Content syndication with various n

CONSUMER M ASCL P M 10 % 1. Introduces the Latest Products / Technology / Trends to them

2. Gives them Unbiased Information they need

3. Empowers them with knowledge

4. Offers them Accessibility - anytime and anywhere

5. Gives them Confidence to make own purchasing decisions

6. Educates them about HOW-TO (Use, Maintain, Repair etc.)

7. Gives Comfort with the language they prefer and love to interact in

8. Gives them option to Share their feedbackvia platform they are on

9. Builds better Relationship with retailers

10.Helps to create a valuable Ecosystem 01

*R PARTNER S, *R NATION 9!

We can help you to reach to the customers we are continuously educating and informing

them about your brand & services.

!

You can support us by getting associated with us, be our partner in big mission of making

Smart Consumer, Smart Cities,

Smart Citizens and

Smart Nation.

Contact us

for business tie-ups & advertisements enquiries


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