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SMART Journal of Business Management Studies (A Professional, Refereed, International and Indexed Journal) SCIENTIFIC MANAGEMENT AND ADVANCED RESEARCH TRUST (SMART) TIRUCHIRAPPALLI (INDIA) www.smartjournalbms.org Vol - 14 Number - 1 January - June 2018 Rs.500 ISSN 0973-1598 (Print) ISSN 2321-2012 (Online) Professor MURUGESAN SELVAM, D.Litt Founder - Publisher and Chief Editor UGC Approved Journal - 36131

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Page 1: SMART ·  · 2018-01-10The commercial vehicles sector was obviously ruled by Eicher Motors Ltd ... A Study of the Indian Automobile Industry 92. ... working capital …

SMARTJournal of Business Management Studies

(A Professional, Refereed, International and Indexed Journal)

SCIENTIFIC MANAGEMENT AND ADVANCED RESEARCH TRUST(SMART)

TIRUCHIRAPPALLI (INDIA)www.smartjournalbms.org

Vol - 14 Number - 1 January - June 2018 Rs.500

ISSN 0973-1598 (Print) ISSN 2321-2012 (Online)

Professor MURUGESAN SELVAM, D.Litt

Founder - Publisher and Chief Editor

UGC Approved Journal - 36131

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S M A R T J O U R N A L O F B U S I N E S S M A N A G E M E N T S T U D I E S

(A Professional, Refereed, International and Indexed Journal)www.smartjournalbms.org

DOI : 10.5958/2321-2012.2018.00010.6

* Corresponding Author

FINANCIAL COMPETITIVENESS OF FIRMS:A STUDY OF THE INDIAN AUTOMOBILE INDUSTRY

A. Vijayakumar*Associate Professor in Commerce, Erode Arts and Science College, Erode, Tamilnadu

[email protected]

Abstract

Competitiveness is the ability of firms, to perform better than rivals, where performance is

dependent on both financial and non-financial conditions of the firm. This study empirically

examined the financial competitiveness of Indian automobile companies, for the period

from 2001-02 to 2015-16. Out of 42 variables, 13 factors were extracted and these thirteen

factors, put together, explaind 76.122 per cent of the total variance. Factor analysis was

applied, to identify the factors that significantly contributed to the financial competitiveness.

The result indicated that among the three sectors, passenger cars and multiutility vehicles

sector were most dominating, followed by two and three wheelers sector and commercial

vehicles sector. The commercial vehicles sector was obviously ruled by Eicher Motors Ltd

whereas passenger cars and multi-utility vehicles sector was dominated by Honda Siel

Cars India Limited and Maruti Udyog Limited. The result of this study would help consumers,

to judge the competitive performance of these firms, from the product quality and investment

point of view.

Keywords: Competitiveness, Financial Performance, Indian Automobile Industry,

Profitability, Liquidity, Solvency and Financial Competitiveness.

JEL Code: L62

Paper Received : 13.11.2017 Revised : 24.11.2017 Accepted : 27.11.2017

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1. Introduction

In today’s globalized economicenvironment, competitiveness has become moreimportant than ever, for a firm’s survival andsuccess. The changing economic conditions suchas reduced trade barriers, spread of technology,lower cost of transportation and communication,have led to increase in competition, among firmsin the industry. Such an intense competition, atthe global and national level, requires firms toimprove their competitiveness. This improvementis not only beneficial to firms but also to thecompetitiveness of an economy as a whole.

Porter (1990) defines competitiveness asthe ability of a firm, to successfully compete, in agiven business environment. Firms’competitiveness meant the ability to compete inthe world market, with a global strategy (Porter1998a, 1998b). According to Lall (2001), firmcompetitiveness is the ability of a firm, to do betterthan benchmark companies, in terms ofprofitability, sales or market share. Buckley,et al., (1988) consider competitiveness to berelated to firm’s long-run profit performance, itsability to compensate employees and generatesuperior returns for shareholders. ADB (2003)maintains that competitiveness is a firm’s ability tosurvive under competition, by being competitive.

This study focuses on the financialperformance and competitiveness of a firm. Ifprofitable opportunities exist, firms increase theirproduction and sales, which indicate theexistence of good financial performance and italso suggests that the firm is doing better, interms of competitiveness. A bad financialperformance suggests that the firm or industryexperiences falling competitiveness. Ascompetitiveness is linked to a large number ofvariables, defining it is in itself a researchproblem. Keeping this in mind, an effort has beenmade, to construct competitiveness index, thatcan measure a firm’s competitive position in theindustry, which it can sustain in medium to long-run.

2. Review of Literature

Burange and Shruti Yamini (2008)assessed the competitiveness, among the firmsin Indian automobile industry and constructed acompetitiveness index, for a sample of fourteenfirms, for the period 2005-2006. The marginaldifference, between the competitiveness ofdifferent firms, revealed the tough competitionamong the firms in the Indian automobileIndustry. Wang Dongmei and Sun Zhaoliang(2009), using the factorial analysis method,analysed their financial competitiveness, in listedreal estate companies. The results indicated thatthe operational capability recorded the greatestimpact on the company’s financialcompetitiveness, profitability exercised largeimpact and solvency recorded little impact onthe company’s financial competitiveness.Liargovas and Skandalis (2010) investigatedfinancial and non-financial determinants of firmcompetitiveness, using a data set of 102companies, listed on the Athens StockExchange, during the period between 1997 and2004. The results showed that leverage,centrality of the location, firm size, exportactivity, liquidity and management competence,did have significant impact on firmcompetitiveness. The study by, Ourania Nottaet al., (2010), discussed the indicators ofcompetitiveness and factors affectingcompetitiveness, in the case of Greek Food andBeverage firms, for the period 2003-2007, basedon 300 food manufacturing firms. The studyresults proved that market share and ageinfluenced profitability positively while the impactof leverage and firm growth on profitability wasfound to be negative, which demonstrated thatin order to achieve high growth, firms sacrificedprofits. Gonzalo Maldonado Guzman et al.,(2010) in their study, analysed the effects ofcompetitiveness among a sample of 322enterprises of the Furniture Industry, in Spain.The results showed that financial performance,cost reduction and the use of technology, did

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have impact positively, on the competitivenesslevel of companies. Based on the conceptualframework of financial competitiveness Linweiand Linbo Shao (2013) presented a financialcompetitiveness evaluation index system, basedon four aspects, including profitability, solvency,sustainable development and operationalcapacity, in 105 listed real estate companies.High-scoring company recorded strongprofitability, sustainable development andoperational capacity whereas low scoringcompany exhibited weak profitability and poorability of sustainable development. Karabag etal., (2014) investigated the determinants ofcompetitiveness among Turkish firms, operatingin the Textile and Apparel Industry. Results offactor analysis identified eight constructs ofcompetitiveness, three of which wereconsidered as the most significant. Theseincluded product differentiation, efforts acrossforeign markets and State support. Ungureanu,et al., (2015) presented the level and evolutionof indicators, for determining the degree ofcompetitiveness, in the Metallurgical Industry,in Romania. Reducing costs, improving productquality, increasing labour productivity andcapacity to release positive cash flows, werecritical factors in ensuring competitiveness. ElifAkben-Selauk (2016) investigated the factors,affecting firm competitiveness, in Turkey. Thepresent study is an attempt to fill this gap, byoffering additional empirical evidence, from theIndian Automobile Industry.

3. Statement of the Problem

The automobile industry, in India, grewunder a highly regulated and protected economicenvironment, over the period 1950 to 1985. Theinitial changes, introduced in 1985, eased thelicensing requirements. The Indian IndustrialSector has undergone fundamental regulatorychanges in recent times as a consequence ofthe economic reforms, put together, between1988 and 1991. The policy changes, in the

automobile industry, took place in two phasesi.e. pre-liberalisation (total control and partial de-control) and post-liberalisation periods. Thepolicy environment continued to be gearedtowards imposing trade and investmentregulations, constraining the growth of bigbusiness houses and regulating exchange rates(Narayanan, 2001). This new situationdemands more accurate tools for measuring theperformance of the companies, employees, andother stakeholders. Hence this study aims tobuild new methods, for analyzing theperformance of the corporations.

4. Need of the study

The liberalisation of economic policies andoutward orientation, introduced since 1991,brought about dramatic change in the industry.Growth trends of key industry indicators suchas industry volumes, export performance anddomestic sales, are improving every year, witha steady rate. Domestic manufacturers, actingas a global hub for exports, are also gainingacceptance. Domestic players maintain capacityutilization, at a healthy level. Consolidation ofthe industry has gained momentum. Foreignautomobile firms have arrived. There is a longlist of foreign companies, that are forgingalliances, with their Indian counterparts(Burange and Shruthi Yamini, 2008). Againstthis background, this study would help all thestakeholders.

5. Objective of the Study

The primary objective of the study wasto construct a financial competitivenesscomposite index, that can measure a company’scompetitive position, in the industry.

6. Hypothesis

The following hypothesis was framed and testedin this study, with respect to financialcompetitiveness of firms.

NH-1: The automobile companies do not havethe same values of financial performance.

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7. Research Methodology7.1 Sample Selection

There are 26 companies, operating in theIndian automobile industry. Due to severalconstraints, only twenty companies wereselected, which included five under commercialvehicles, six under passenger cars and multi-utility vehicles and nine under two and threewheeler sectors. The list of sample companiesis included in Table-1.

7.2 Sources of Data

The data were collected from PROWESSdatabase of Centre for Monitoring IndianEconomy (CMIE). Besides, relevant data werecollected from BSE Stock Exchange, AnnualSurvey of Industry, etc.

7.3 Period of the Study

The data were collected for the period2001-02 to 2015-16.

7.4 Tools Used

Ratio analysis and Factor analysis wereused in this study. Factor analysis was used, tointerpret the relationship, amongst the values ofdifferent variables.

8. Analysis of Data

The financial competitiveness of theselected companies of the Indian automobileindustry was constructed, on the basis ofconcentrates, on 11 sub-indicators, namely,profitability, assets utilization, cost effectiveness,liquidity, working capital efficiency, solvency,market values, export performance, value added,productivity and macro-economic variables.Forty two ratios, pertaining to financialcompetitiveness of the Indian automobileindustry, used in the factor analysis, arepresented in Table-3. In this industry, by groupingthe data set into factors caused 23.878 per centof variance during the study period. Since morecost effectiveness ratios were loaded into thefactor, it was termed the Cost factor. Thisfactor totally contributed to 14.741 per cent of

variance. Macro-economic factors such as IR,GDP, MS and WPI were highly loaded in thesecond factor and its contribution to the totalvariance was 12.425 per cent. Profitability ratiossuch as ROCE, assets utilization ratios such asTATR and solvency ratios such as PR andLTDTDR, were highly loaded in the third factorand it was termed the Profitability and Solvencyfactor. This factor totally contributed 8.178 percent to the total variance.

In the fourth factor, the hypotheticalvariables, which were highly loaded, includedcost effectiveness ratio, FCTSR working capitalefficiency ratios such as RMHP and WIPHPand productivity factors, such as TFP and thisfactor was termed the Working capital andProductivity factor. Its contribution was 6.387per cent to the total variance. The variables,which were highly loaded in the fifth factor,included profitability ratios such as RONW andsolvency ratios such as DER and CGR. Thisfactor was termed Profitability and Solvencyfactor, which contributed 5.660 per cent to thetotal variance. Profitability ratios such as OPMRand cost effectiveness ratios such as FOTSR,were highly loaded in the sixth factor and it canbe termed the Profitability and Cost factor.Its contribution to the total variance was 5.358per cent. The liquidity ratios such as CR, QRand CPR and working capital efficiency ratiossuch as FGHP, were highly loaded in the seventhfactor and its contribution to the total variancewas 4.605 per cent. It was named the Liquidityfactor.

In the eighth factor, the hypotheticalvariables, which were highly loaded, includedmarket value ratios such as EPS and BVPS andvalue added ratios such as MVA and it was calledMarket value and Value added factor. Itscontribution to the total variance was 4.309 percent. Assets utilization ratios such as FATR andITR and market value ratios such as PER, werehighly loaded in the ninth factor and this factorcan be termed the Assets utilization andMarket value factor. Its contribution to the

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total variance was 3.606 per cent. The tenthfactor was highly loaded into the working capitalefficiency ratios such as DTR and solvencyratios such as ICR and it can be termed theWorking capital and Solvency factor and itscontribution to the total variance was 3.094 percent. Profitability ratios such as ROTA and valueadded ratios such as EVA were highly loadedinto the eleventh factor and it can be named theProfitability and Market Value factor andits contribution to the total variance was 2.786per cent. Similarly, working capital efficiencyratios such as RHP and market value ratios suchas DYR were included in the twelfth factor andit was called the Working capital and Marketvalue factor and its contribution to the totalvariance was 2.539 per cent. The thirteenthfactor was highly loaded with working capitalturnover ratio and it can be termed the Workingcapital factor and its contribution to the totalvariance was 2.432 per cent.

In the present study, ten broadcategories of indicators such as profitability,asset utilization, cost effectiveness, liquidity,working capital efficiency, solvency, marketvalue, foreign trade, productivity and value addedperformance, were considered, to determine thefinancial competitiveness of selected companies,in the Indian automobile industry. Performanceswere ranked, according to the indicators. Afterranking each component of sub-indicators, theserank scores were aggregated into a compositescore. The formula, used for this, is given below:

n

iii x

nV

1

1

Where, Vi is i

th indicator, x

i is the i

th sub-indicator

and n is the number of sub-indicators within theindicators. This composite competitive index canbe used, to measure a firm’s competitive positionin the industry, which it can sustain in mediumto long run. The sector wise, composite financialcompetitive index and ranks of the firms, forindicators, are presented in Table-4. In the

commercial vehicles sector, Eicher Motors Ltdoccupied the first place. This was largely dueits position in profitability, assets utilization andsolvency indicators. However, the company’sperformance, in productivity and value added,was accorded the 4th position, among theselected companies. Tata Motors Ltd was inthe second position in the competitiveness index.It can be noted here that this company was rankedfirst in cost effectiveness, working capital, marketvalue and value added, indicators but still obtainedonly the second rank in the overall index, mainlybecause of poor performance in profitability,liquidity and solvency indicators under which itwas places in the fourth place. In the list ofcompetitive performance, 3rd, 4th and 5th positionswere held by Swaraj Mazda Ltd, Ashok LeylandLtd and Bajaj Tempo Ltd.

Among the passenger cars and multiutilityvehicles sector companies, Honda Siel CarsIndia Ltd was placed first. This may be due toits position in the assets utilization, costeffectiveness and liquidity indicators. Incompetitiveness rankings, among two and threewheelers sector companies, Hero Honda MotorsLtd occupied the first position. It is worth notingthat this company secured first rank under sixindicators, namely, profitability, assets utilization,cost effectiveness, working capital, market valueand productivity. Bajaj Auto Ltd was placed atthe second position, in the competitiveness index.TVS Motor Company Ltd occupied the thirdposition, which may be due to assets utilization,working capital, cost effectiveness and marketvalue indicators. In the list of competitiveperformance, 4th, 5th, 6th and 7th positions weretaken by Maharashtra Scooters Ltd, MajesticAuto Ltd, Kinetic Motor Company Ltd andKinetic Engineering Ltd. Scooters India Ltd andLML Ltd, under all the indicators, performedvery badly. Hence the companies were placedin the 8th and 9th positions.

The overall competitiveness rankings, forthe selected companies of the Indian automobileindustry, are presented in Table-2. In the overall

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competitiveness rankings, Hero Honda MotorsLtd was placed first. This result was largely dueto its position in the productivity performanceand working capital efficiency. However thecompany’s performance, in foreign trade andliquidity, was very low and hence, it occupiedthe 18th position occupied in the list of samplecompanies. Bajaj Auto Limited was in the secondposition in the overall competitiveness rankings.Honda Siel Cars India Ltd did well as it stood atnumber-3 position. The company occupied thefirst posit ion, in assets utilization, costeffectiveness and liquidity. Maruti Udyog Ltdwas placed at the fourth position. It can be notedhere that this company secured the first rank inprofitability and solvency indicators but still itcould get only the fourth rank, in the overallindex mainly because of poor performance inproductivity and working capital indicators. Inthis list of overall competitive performance, 5th,6th and 7th positions went to TVS MotorCompany Ltd, Eicher Motors Ltd and Mahindraand Mahindra Ltd, with little difference in thetotal scores. Nevertheless, the strength of TVSMotor Company was evident under workingcapital and assets utilization indicators. EicherMotors Ltd was doing well in assets utilization,solvency, profitability and working capitalindicators whereas productivity performancewas relatively poor. Value added and profitabilityindicators were the strongest for Mahindra andMahindra Ltd, which was offset by workingcapital and assets utilization indicators. TataMotors Ltd, Hyundai Motors India Ltd andSwaraj Mazda Ltd occupied 8th, 9th and 10th

positions, in the list of overall competitivenessrankings. All were very close to each otheralthough Tata Motors Ltd was exceptionally goodin value added, working capital, assets utilizationand cost effectiveness and average in otherindicators. The strength of Hyundai Motors IndiaLtd was its market value and export where itobtained the first position but because of poorrating in productivity, profitability and costeffectiveness, the overall score was low. But

Swaraj Mazda Ltd recorded average performance,in all the indicators of competitiveness. Companiessuch as Maharashtra Scooters Ltd, AshokLeyland Ltd and Ford India Private Ltd wereplaced in the 11th, 12th and 13th rankingsrespectively, in the list of index ofcompetitiveness, in which they were very closein scoring. Ashok Leyland Ltd was ranked firstin productivity and foreign trade indicators andFord India Private Ltd was ranked first inproductivity performance. In the case of otherindicators, all these three companies exhibitedaverage performance. Bajaj Tempo Ltd,Hindustan Motors Ltd and Majestic Auto Ltdwere in 14th, 15th and 16th positions, in the list ofcompetitive rankings. All were very close to eachother and recorded very poor performance inall the indicators. Scooters India Ltd, KineticMotor Company Ltd, Kinetic Engineering Ltdand LML Ltd performed very badly, under allthe indicators of competitiveness and they wereplaced in 17th, 18th, 19th and 20th in rankingsrespectively, in the list of index of competitiveness.Since the financial performance of samplecompanies differed, the null hypothesis NH-1is accepted.

9. Findings

The findings of the study reflect therelative competitive position of the samplecompanies and also the overall picture of theindustry. Out of twenty sample companies, HeroHonda Motors Ltd scored the highest in thegroup, getting top most ranking mainly becauseof productivity performance and working capitalefficiency. This was followed by Bajaj Auto Ltd,which had scored second rank due to valueadded performance, profitability and costeffectiveness. Honda Siel Cars India Ltd didwell as it stood at number three position, due toasset utilization, cost effectiveness and liquidity.Maruti Udyog Ltd stood at the fourth position,due to its profitability and solvency performance.Among the three sectors, passenger cars andmulti-utility vehicles sector dominated, followedby two and three wheelers sector and commercial

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vehicles sector. The commercial vehicles sectorwas obviously ruled by Eicher Motors Ltdwhereas passenger cars and multi-utility vehiclessector was dominated by Honda Siel Cars IndiaLtd and Maruti Udyog Ltd. Further, two and threewheelers sector was dominated by Hero HondaMotors Ltd and Bajaj Auto Ltd.

10. Conclusion

In this study, an effort was made toconstruct an index, that reflects the financialcompetitiveness of companies, in the Indianautomobile industry. A composite competitivenessindex is defined as the combination of individualindicators, that represent different dimensionsof the concept, whose description was theobjective of the analysis. It is hoped that theoverall index will prove to be helpful, in framingcompetitive policies, by the firms. It will also beuseful to consumers, to judge the competitiveperformance of these firms, from the productquality and investment point of view.

11. Limitation

The present study was largely based onratio analysis, which has its own limitations,Statistical tests exposed the analysis, to the sameconstraints, applicable to statistical tools, and thefinancial statement did not keep pace with thechanging price level.

12. Scope for Further Research

An analysis of competitiveness of Indianautomobile industry, inclusive of both financialand non-financial indicators, can provide amplescope for further research. A considerablescope for further research also exists in the areaof diversification, mergers and takeover.Another interesting theme would be comparingsick and healthy units, public sector and privatesector and family owned corporate and MNCs.

13. References

Asian Development Bank (2003). AsianDevelopment Outlook 2003: Competitivenessin Developing Asia, http://hdl.handle.net/11540/1076.

Booysen & Frederick (2002). An overview andEvaluation of Composite Indices ofDevelopment, Social Indicators Research-59, 115-151.

Buckley, P.J., Pass, C.L., & Prescott, K. (1988).Measures of International Competitiveness:A critical Survey. Journal od MarketingManagement, 4, 175-200.

Burange,L.G. & Shruti Yamini (2008).Competitiveness of Firms in IndianAutomobile Industry. Working paper No:UDE (CAS) 23/(8)/1/2008, Department ofEconomics, University of Mumbai.

Elif Akben - Selcuk (2016). Factors affectingFirm Competitivenes: Evidance from anemerging market. International JournalFinancial Studies. 4(9), 1-10.

Gonzalo Maldonado Guzman, Jose SanchezGutierrez, Juan Gaytan Cortes’ &Ricardo Garcia Ramirez (2010).Measuring the competitiveness level inFurniture SME & of Spain. InternationalJournal of Economic and ManagementScience. 1(11), 9-19.

Gooroochum, Nishaal & Guntur Sugiyarto(2004). Measuring Competitiveness in theTravel and Tourism Industry, DiscussionPaper-7, Tourism and Travel ResearchInstitute, Nottingham University, U.K.

Karabag, S.F., Lau, M.C.K., & Suvankulov,F. (2014). Determinants of FirmCompetitiveness; Case of the Turkish Textileand Apparel Industry. Journal of TextileInstitute, 10, 1-11.

Lall, S. (2001). Competitiveness, Technology andSkills. Cheltenham,UK: Edward ElgarPublishing.

Liargovas, P. & Skandalis, K. (2010). Factorsaffecting firm competitiveness: The cas ofGreek Industry. Europe Institute Journal, 2,184-197.

Lin Wei & Linbo Shao (2013). Evaluation onthe Financial Competitiveness of ChineseListed Real Estate Companies based onEntropy Method. Business Information

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Analysis Laboratory, Hangzhou.arXiv; 1302-2493vl (q-fin.GN).

Narayanan, K. (2001). “Liberalization and theDifferential Conduct and Performance ofFirms: A Study of the Indian Automobile Sector,Discussion Paper Series-A.No.414, TheInstitute of Economic Research, HitotsubashiUniversity and United Nations UniversityInstitute of Advanced Studies, Japan.

Ourania Notta, Aspasia Vlachvei VagisSamathrakis (2010). Competitiveness-thecase of Greek Food Manufacturing Firms.International Journal of Arts and Science,3(7), 211-225.

Porter, M. (1998a). The TechnologicalDimension of Competitive Strategy. Homewood: Richard D, Irwin Inc., 211-32.

Porter, M. (1998b). The Competitive Advantage ofNations Basingstoke: Macmillan Press.

Porter, M.E. (1990). The competitive Advantageof Nations New York: Free Press.

Ungureanu, M.D., Dobrota, G., & Balan,G.(2015). Competitiveness and Economic-Financial performance in the MetallurgicalIndustry Companies in Romania.METABK, 54(4), 733-736.

Wang Dongmei & Sun Zhaoliang (2009).Empirical Study on financial competitivenessof listed Real Estate Companies. ShandongEconomy, 25(3), 114-117.

Zaltman, Gerald & Philip C. Burger (1975).Marketing Research: Fundamental and

Dynamics, Illinois: The Dryden Press.

Table-1: List of Sample Companies

Sl. No.

Sectors / Companies Year of

Incorporation Ownership

Market share (%)

Total market

share (%) Commercial Vehicles ( 5)

1. Ashok Leyland Ltd 1956 Hinduja Group 35.62 2. Tata Motors Ltd 1956 Tata Group 34.22 3. Bajaj Tempo (Force) Ltd 1958 Firodia Group 11.50 4. Eicher Motors Ltd 1982 Eicher Group 10.65 5. Swaraj Mazda Ltd 1983 State and Private Sector 6.75 98.74

Passenger Cars and Multi utility Vehicles (6)

6. Hindustan Motors Ltd 1942 Birla C.K.Group 8.31 7. Mahindra and Mahindra Ltd 1945 Mahindra and Mahindra 17.17 8. Maruti Udyog Ltd 1981 Private (Foreign) 36.60 9. Hyundai Motors India Ltd 1996 Private (Foreign) 19.50 10 Honda Siel Cars India Ltd 1999 Private (Foreign) 10.22

11 Ford India Private Ltd Ford FIGO India Owners group

05.04 96.84

Two and Three Wheelers(9) 12. Bajaj Auto Ltd 1945 Bajaj Group 18.80 13. LML Ltd 1972 LML Group 11.58 14. Maharashtra Scooters Ltd 1975 Bajaj Group 7.80 15. TVS Motor Company Ltd 1982 T.V.S. Group 12.93 16. Kinetic Motor Company Ltd 1984 Firodia Group 11.75 17. Hero Honda Motors Ltd 1984 Hero (Munsals) Groups 10.54 18. Kinetic Engineering Ltd 1970 Firodia Group 9.72 19. Majestic Auto Ltd 1986 Hero Group 9.04

20. Scooters India Ltd 1972 Central Govt. Commercial Enterprise

7.65 99.81

Source: PROWESS Database.

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Table-2: Overall Rankings and Scores of Indian Automobile Companies

Company Rank Score

Hero Honda Motors Ltd 1 6.61

Bajaj Auto Ltd 2 6.84

Honda Siel Cars India Ltd 3 7.41

Maruti Udyog Ltd 4 7.82

TVS Motor Company Ltd 5 8.03

Eicher Motors Ltd 6 8.32

Mahindra and Mahindra Ltd 7 8.58

Tata Motors Ltd 8 9.50

Hyundai Motors India Ltd 9 9.70

Swaraj Mazda Ltd 10 9.92

Maharashtra Scooters Ltd 11 10.03

Ashok Leyland Ltd 12 10.47

Ford India Private Ltd 13 10.88

Bajaj Tempo Ltd 14 12.26

Hindustan Motors Ltd 15 12.63

Majestic Auto Ltd 16 12.65

Scooters India Ltd 17 13.24

Kinetic Motor Company Ltd 18 13.82

Kinetic Engineering Ltd 19 13.89

LML Ltd 20 14.29

Industry Average 10.34

Source: Computed using SPSS20

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100Financial Competitiveness of Firms: A Study of the Indian Automobile Industry

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102Financial Competitiveness of Firms: A Study of the Indian Automobile Industry

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