smart ux - giles colborne, cxpartners
TRANSCRIPT
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Smart Experience Design @gilescolborne
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2001 dot com crash
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2007 iPhone
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2016 AI?
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Deepcontext
Anticipation& agents
Naturallanguage
Sensoryinput
APPLE
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Stuff that the user wants
goes here.
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Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30.
Would you like to add a Zone 1-5 Travelcard for £5.80?
Yes plz
That comes to £78.20 including booking fee. Want to go ahead?
Trainline BookingMenu My tickets
OK
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Here is exactly what you need
right now
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Richard Hooker
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Machine learning is not magic it’s engineering
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High varianceHigh bias
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Richard Hooker
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Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30.
Would you like to add a Zone 1-5 Travelcard for £5.80?
Yes plz
That comes to £78.20 including booking fee. Want to go ahead?
Trainline BookingMenu My tickets
OK
![Page 31: Smart UX - Giles Colborne, cxpartners](https://reader034.vdocuments.net/reader034/viewer/2022052705/58a183951a28abca5a8b5501/html5/thumbnails/31.jpg)
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Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30.
Would you like to add a Zone 1-5 Travelcard for £5.80?
Yes plz
That comes to £78.20 including booking fee. Want to go ahead?
Trainline BookingMenu My tickets
OK
![Page 35: Smart UX - Giles Colborne, cxpartners](https://reader034.vdocuments.net/reader034/viewer/2022052705/58a183951a28abca5a8b5501/html5/thumbnails/35.jpg)
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Thank you @gilescolborne