smarter phones: products after the app
TRANSCRIPT
Smarter Phones:Products After The App
Song Hia and Jamie CurryAlways On Always Connected
ITP Spring 2015
Topics
● What Do People With $$$ Think● Recent Developments With Phone Platforms● Products Vs Features● Work Email’s Replacement● Applications of The Future
The Messaging Is The Medium Is The Message?
Have We Reached Peak App?Consumers Spend 85% Of Time On Smartphones In Apps, But Only 5 Apps See Heavy Use, TechCrunch (Forrester Report)
“And what do you do when you don’t open an app? You forget about it, or you trash it.” Why you shouldn’t bother creating a mobile app, Founder of A Failed App
Once upon a time, there was the Web, and you HAD TO build a SaaS app. It was great at first, then it became quite crowded. Then came the social platforms, and you HAD TO build a Facebook or Twitter app. It was great, then acquisition cost started to suck. Then, there were the mobile platforms, and you HAD TO build a mobile app. It was great at first, then distribution and retention became hell. Why you should build a Slack app, Founder of A Slack App
VCs + Messaging Co. See Messaging As Portal
VCs + Messaging Co. See Messaging As Portal
VCs + Messaging Co. See Messaging As Portal
Interaction Shift: Systems > Destinations“The idea of having a screen full of icons, representing independent apps, that need to be opened to experience them, is making less and less sense. The idea that these apps sit in the background, pushing content into a central experience, is making more and more sense. That central experience may be something that looks like a notification centre today, or something similar to Google Now, or something entirely new.”
The End Of Apps As We Know Them, Paul Adams, PM
> OS Integration Across Apps (B2C)
Google Now On Tap
● debuted with Marshmallow● you don’t have to leave an app to search● built into the operating system
Apple Proactive
● debuted with iOS9● time, location, connection sensitive● automatic calendar events based on invites● time to leave reminders based on traffic● unknown call - searches email for possible contacts● news based on location
Push vs. Pull
“A better thing to do, would be to let users select what kind of notifications to send them.”
Notifcation Overload? Imrand Parvez, Product Deisgner BitChemy Ventures
Tradeoff: Apple Design Guidelines Then & Now
How Apple Is Giving Design A Bad Name
“There’s a lot of startups that are features masquerading as companies, and they’ll find a better home in this world,” he says. “For some transactions, it’s ideal. If you can write a perfect API, there’s no longer a need to wrap it up in an app or UI.”-Mark Rolston, Founder Argodesign, Apple and Google Race To See Who Can Kill The App First
Product Vs Feature
“Invisible Apps Text, email, and tweet to make stuff happen. Apps without an interface.” Product Hunt
Messaging Replacing Work Email“Email is extremely effective for people who LARP through their jobs. Slack is even better.”
Are You Just LARPing Your Job?, The Awl
“Slack is the exemplar of a trend analysts have dubbed the consumerization of enterprise technology. It's the idea that the ubiquity of smartphones and the popularity of apps such as Facebook, Instagram, and Candy Crush have changed our collective expectations of how software should look and function, creating huge opportunities for business applications as intuitive and user-friendly as the ones people use for fun.”
Slack Is Our Company of the Year. Here's Why Everybody's Talking About It, Inc.
A New App Store (B2B) "It was a virtuous circle. We didn't realize how strategic it would be as a business deal until after Slack had launched. And then suddenly it was just very obvious — the more apps we get people to install, the more likely they are to keep using Slack." Slack launches an app store and an $80 million fund to invest in new integrations, The Verge
“Many companies are revamping tools that have existed for a long time with a Slack mindset: Slack as an acquisition channel.” - Chat Bots Weekly
Who Is (The Quartz News App) For?“Quartz's news app may be a bold experiment in conversational interfaces, but it's one designed for people who think that the most exciting thing in the world is that little ellipsis bubble at the bottom of the iMessage window, people who live in delirious anticipation of the next time their iPhone buzzes in their hand.”
Quartz's New App Is Like Giving Your Number To The Wrong Dude At The Club, FastCo
Soon you’ll be able to order takeout, or book a flight, or buy shoes, all from within Facebook Messenger
Are these “apps”?
Optimized Input
Would you talk to this?
Optimized Input
How about this?
“Tear down this wall!” - Ronald Reagan
Phone-less App Integration
Ideas + Questions
● Evolving Phone Platforms Change Way Info Accessed / Problems Solved● Messenger Products Continue To Evolve● Minimal UI? Text-only Is A Return To Command Line (DOS / Terminal)● Changes In Consumer Tech Drive Changes In Business Tech + The Way We
Work● What Are The Portals And Interactions We Use To Access Data?● Consumer + Business Apps Being Revamped For Business Context● Slack Meetup Thursday March 10