smartoffice - owners
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smartoffice - ownersTRANSCRIPT
Windows on Europe Group
Windows on Europe is an italian cutting edge group in the serviced office and apartments sector
for short and medium stays
The origins of the company go back to 1986, with the setting up of Windows on Tuscany by
Salvatore Ferragamo, a company specialized in the offer of luxury buildings in Tuscany, and the
following establishment of Halldis and Rentexpress by Pietro Martani, two agencies for serviced
apartments all over the world.
� Business volume € 17,5 Mln in 2011
� 1.300 managed buildings
� 200 offices with 600 workstations
� 25.000 clients in 2011
� Presence in 20 European and Italian cities
The Group – Revenues
� Constant development with a growth rate of 37% in 2011.
� Positive results even during the crises in 2008 and 2009.
Windows on Europe Group – Distinctive Expertise
� Process know-how
Windows on Europe directly controls all the stages of the process, from the operating
management of the spaces to the relationship with clients, thanks to the distinctive knowledge
developed in every corporate department: sales, marketing, operations, R&D, ICT, purchases,
legal, amministrative.
� Customer care
The Group boasts an international qualified staff, able to identify the best solution for every
client and assist him from the first contact to the whole stay.
� Product know-how
From the market research to the real estate business planning, Windows on Europe has
developed dozen of projects in the field, assisting owners and clients in the creation of tailored
products.
� Marketing
The Group promotes its activities thanks to different marketing tools: from the solid partnerships
with professionals, agencies and organisations, to the promotion of events and networking as
well as speific web marketing activities such as newsletters, direct email marketing and the
Group’s presence on the most popular social network. Furthermore, SEO and SEM techniques
are also used.
The market – Office space
� In 2011 investments in office space in Milan have been about € 530 Mln, amount which
represents last year half revenue.
� Volume of vacant offices has increased a lot in the last quarter of 2011, reaching 1.297.000
m², equal to 10,8% of the stock.
� Demand turns to new, efficient and quality products which enable companies to save money and
guarantee employers better working conditions.
(Source: BNP Paribas Real Estate Research Italia, 2012)
The Market – Serviced Offices
� The market of serviced offices is one of the most increasing sectors worldwide, with a growth of
19.5% of the business volume in the last 3 years and a growth of 73% in the number of serviced
offices since 2005.
� Since 2008 the highest growth (38%) in this market has been recorded in Europe.
(Fonte: Global Serviced Office Review - Instant Office, 2011)
� In this context Windows on Europe offers an innovative solutions to make a profit out
of a property.
SMARTOFFICE – The model
SMARTOFFICE is the property management system which enables owners to give value and
make profit quickly, meeting the emerging needs for temporary serviced offices and apartments.
� No profit
� Property charges
� Property depreciation
� Profit through occupation
� Property management
� Property valorisation
• Setup and furniture
• Setup and ICT
•Office Management (maintenance,
cleaning, utilities, …)
•Marketing & Sales
SMARTOFFICE
SMARTOFFICE – The ideal property
� Building: new or renovated
� Category: office accomodation (A10)
� Surface: from 300 sq.m, floor uniquely used as office accomodation
� Area:
� Central: vicinity to plublic transportation
� Suburban: proximity to motorway junctions
� Parking possibility in the immediate vicinity
� Equipment: fully working and provided with conformity certification
� Electric system
� Lighting
� Mechanic system (air conditioning included)
� Data system
� Conformity with the law in force:
� Energy certification
� Equipment declaration of conformity
� Cadastral floor plan\ registered floor plan
� Security of the working place
� Absence of architectural barriers
SMARTOFFICE – Target
Clients
Who they are
Freelancers, MNCs, startups, companies
in transition
Nationality:
70% Italian, 30% International
What they want
Ready-to-use offices:
Furnished and cabled
Personalizedsolutions:
Service and spaceflexibility
Flexible contracts terms:
monthly, yearly, multi-yearly
SMARTOFFICE – Services
Marketing and Sales
• Online and offline promotion
• Multilingual support team
• Pre- and post-sales customer assistance
Operations
• Planning and management of the technological and architectural setup
• Office management: checkin/out, cleaning, maintenance
• Client services: ICT assistance, extra services
Administration
• Contracts management
• Relations with providers
• Invoicing, receipts and payment control
Complete process management
Transparency
Full visibility of the online booking calendar
SMARTOFFICE buildings are published on:
www.offixspace.com
� Specialized: the best offices in Italy and
Europe
� International: multilingual assistance
service
� Detailed: single building page and mapping
� User friendly: immediate and easy
consultation
SMARTOFFICE – OFFIXspace web portal
SMARTOFFICE – The office web page
Contacts
Services
Enquiry formDescription
Area
City, Address
Map
Gallery
Newsletter
registration
SMARTOFFICE – Owners’ advantages
• Operating, commercial and administrative management fully provided by a professional team.
• On time occupancy control
• Operating, commercial and administrative management fully provided by a professional team.
• On time occupancy control
Freedom from management
• Personalized contract terms
• Possibility to terminate the collaboration in view of alternative opportunities
• Personalized contract terms
• Possibility to terminate the collaboration in view of alternative opportunities
Flexible contract
• Revenues dependent on occupancy
• Maximum reduction of vacancies
• Elimination of tentants’ insolvency risk
• Revenues dependent on occupancy
• Maximum reduction of vacancies
• Elimination of tentants’ insolvency risk
Revenue
• Property maintenance to preserve its value
• Property visibility and promotion on international scale
• Property maintenance to preserve its value
• Property visibility and promotion on international scale
Revaluation
Contacts
Piazza 4 Novembre, 7
20124 Milano
Tel +39 02 45557077
Fax +39 02 87344444
E-mail [email protected]
SMARTOFFICE