smartphones market in bangladesh is on the rise

2
Like all other countries of the world, smartphone use in Bangladesh is on the rise. Especially the young generation is seen using smartphones to download and use various applications, enjoy shopping, play games and do all other things in addition to calling their friends and exchanging text messages. Almost all leading brands sells smartphones in Bangladesh, including Symphony Mobile, Nokia, Samsung, Blackberry, HTC, and many more. Smartphones are the hottest gadgets these days used by people of all ages and gender for their advanced features and functionality. To allow any person buy a smartphone, companies have started introducing latest smartphone in Bangladesh at a low price. These mobile devices come with high-tech features, a high quality touch screen, great camera, Bluetooth, NFC, Wi-Fi, and more. People are always looking to buy smartphones in Bangladesh that are not only beautifully designed but sleek with new features and improvements over the existing models in the market. People can use this small device to browse the internet, take photos, record videos, play games, watch movies, and do all other things for fun and entertainment. There are also many interesting apps found in smartphones to do shopping, play music, and more. The mobile handset industry in Bangladesh was traditionally dominated by the Finnish mobile giant Nokia. It used to sell low cost feature phones that were quite popular amongst the middle class Bangladeshis who cannot afford to buy costly smartphones. However, today, the scenario has changed with the emergence of Symphony, a local brand bringing in the market a wide range of low priced latest smartphone in Bangladesh . According to a survey by LightCastle, regarding the choice of operating system in Bangladesh, the most popular is Android (57%) followed by Feature phone (19%), iOS (16%), Windows (7%), and Firefox (1%). In recent times, the growth in the smartphone sales in Bangladesh, especially in Dhaka, its capital is much higher than the global average of 20.3%. A study was conducted by the high officials of Samsung and to them Bangladesh is indeed a growing smartphone market for world phone manufacturers. The study further found the following factors contributing to the growth in this sector, including the provision of low-cost, high speed 3G internet services throughout the country, monthly installment plans provided by banks to encourage people to buy phones, and various discounts and offers given by different companies to increase sales. Maximum people who buy smartphones consists of younger demographic. According to Bangladesh Telecommunication Regulatory Commission (BTRC), the number of GSM subscribers in Bangladesh has increased by 34% in 2014 to reach 119.62 million in November. Bangladesh has elevated its status from a low to middle income nation, so it is not surprising the number of smartphone users is on the rise.

Upload: okapiamobile

Post on 12-Apr-2017

462 views

Category:

Devices & Hardware


0 download

TRANSCRIPT

Like all other countries of the world, smartphone use in Bangladesh is on the rise. Especially the

young generation is seen using smartphones to download and use various applications, enjoy

shopping, play games and do all other things in addition to calling their friends and exchanging

text messages. Almost all leading brands sells smartphones in Bangladesh, including

Symphony Mobile, Nokia, Samsung, Blackberry, HTC, and many more. Smartphones are the

hottest gadgets these days used by people of all ages and gender for their advanced features

and functionality.

To allow any person buy a smartphone, companies have started introducing latest smartphone

in Bangladesh at a low price. These mobile devices come with high-tech features, a high quality

touch screen, great camera, Bluetooth, NFC, Wi-Fi, and more.

People are always looking to buy smartphones in Bangladesh that are not only beautifully

designed but sleek with new features and improvements over the existing models in the

market. People can use this small device to browse the internet, take photos, record videos, play

games, watch movies, and do all other things for fun and entertainment. There are also many

interesting apps found in smartphones to do shopping, play music, and more.

The mobile handset industry in Bangladesh was traditionally dominated by the Finnish mobile

giant Nokia. It used to sell low cost feature phones that were quite popular amongst the middle

class Bangladeshis who cannot afford to buy costly smartphones. However, today, the scenario

has changed with the emergence of Symphony, a local brand bringing in the market a wide

range of low priced latest smartphone in Bangladesh.

According to a survey by LightCastle, regarding the choice of operating system in Bangladesh,

the most popular is Android (57%) followed by Feature phone (19%), iOS (16%), Windows (7%),

and Firefox (1%).

In recent times, the growth in the smartphone sales in Bangladesh, especially in Dhaka, its

capital is much higher than the global average of 20.3%. A study was conducted by the high

officials of Samsung and to them Bangladesh is indeed a growing smartphone market for world

phone manufacturers. The study further found the following factors contributing to the growth

in this sector, including the provision of low-cost, high speed 3G internet services throughout

the country, monthly installment plans provided by banks to encourage people to buy phones,

and various discounts and offers given by different companies to increase sales.

Maximum people who buy smartphones consists of younger demographic.

According to Bangladesh Telecommunication Regulatory Commission (BTRC), the number of

GSM subscribers in Bangladesh has increased by 34% in 2014 to reach 119.62 million in

November. Bangladesh has elevated its status from a low to middle income nation, so it is not

surprising the number of smartphone users is on the rise.