October 29-30, 2014Charlotte Convention Center, Charlotte, NC

Operations

IT Telecoms

Passenger Engagem

ent Fare Collection

SHOWCASING TECHNOLOGY TODRIVE RIDERSHIP AND DEVELOPTHE INTEGRATED TRANSITNETWORKS OF THE FUTURE

Lead Sponsor: Associate Sponsors: Workshop Sponsor: Supporters:

Carolyn FlowersChief Executive OfficerCharlotte Area TransitSystem (CATS)

Keith T. ParkerGeneral Manager/ChiefExecutive Officer Metropolitan AtlantaRapid Transit Authority(MARTA)

Michael P. DePalloChief Executive OfficerMetrolink (California)

Ysela LlortDirectorMiami-Dade Transit

Shyam KannanManaging Director ofPlanningWashington MetropolitanArea Transit Authority(WMATA)

EXECUTIVE SPEAKERS INCLUDE:

FREE TO ATTENDfor railroad, agency and Government employees

Tom NolanChairmanSan Francisco MunicipalTransportation Agency(SFMTA)

Great show withexcellent speakers

and session content. Notonly a networking but alearning opportunityDonald Luey,Foothill Transit

THE DEFINITIVE TRANSIT TECHNOLOGY SHOW

EXECUTIVE STRATEGIC CONGRESSUncover key business case and systems best practice with over 40 end userpresentations

TECHNICAL SEMINAR PROGRAMA full programme of on floor seminars and case studies to uncoverinnovation and learn implementation strategies

EXCLUSIVE EXHIBITIONFeaturing 40 of the most innovative industry suppliers and solutionsproviders, allowing for product demos and networking

6 EXHIBITIONSTANDS REMAIN

ORGANISEDBY:

Book your gold pass now:www.SmartRailWorld.com/SMU-FreeRail operators and government officials only eligible for free pass

Networking Sponsor:

Networking Drinks Host:

October 29-30 2014 Charlotte, NC

CREATING A LEARNING AND MEETING PLACEFOR THE WHOLE VALUE CHAIN

INNOVATIVE FORMAT TO COVERYOUR KEY CHALLENGES

Market Review: Why SmartRail USA? The public transportation industry continuesto experience significant and continuouslong-term growth across ridership andservice levels. Transit systems will carrymore than 10 billion passenger trips in 2014.Agencies must continue to invest and evolveto meet this increased demand and puttransit at the heart of a sustainable andeconomically successful city.

The long-term transport reauthorization billis still uncertain however, and passengerdemands continue to rise. To remaincompetitive and sustain growth, transitagencies and commuter railroads mustfind cost-effective solutions and exploitnew technology to create an intelligentand seamless public transport networkthat drives ridership.

How can evolving technology help toreduce costs and increase ridership?

SmartRail USA provides the answer foryour whole project team! Created with thehelp of a steering committee includingNYCT, MBTA, DART, BART, CCJPA, andAmtrak, the unique congress and exclusiveexhibition is the definitive platform to sharebest practice and showcase nextgeneration transit networks.

The executive strategic congress allowsexecutives and budget holders tounderstand the ROI available, form a long-term view of transit development and driveridership. This is supported by the seminarprogram and exhibition, providing aninteractive learning environment fordepartment heads, project managers andengineers to uncover the latest IT andnetwork innovations, develop operationalservice and safety, reduce cost and engagewith passengers.

WHO ATTENDS?At SmartRail you will meet thefull range of experts involved inthe procurement, deploymentand long-term operations ofnew technology and services.Attendees include CEO'sfinance officers, departmentheads, project managers,passenger service experts andtechnical specialists from:

Buyers: • Transit Agencies• Commuter Railroads• Local GovernmentAdministrations• Federal officials• Leading associations

Sellers: • Project Managers &Consultants• System and networkintegrators• Turnkey technology providers• IT and network providers• Passenger informationvendors• CCTV specialists• Ticketing and fare collectionvendors• Asset management andmaintenance companies• OEMs and training companies

Seminar Program The on floor seminar program focus onforward facing solutions and

deployment strategies across IT networks,operations, fare collection and passengerengagement. Learn about:

• Enhancing passenger engagement• Successful fare collection schemes• Developing next generation networks• Big data and asset management• Onboard WiFi and passenger infotainment

Strategic congress andplenary sessionsThe strategic congress features

presentations from 40+ end users providing aholistic view of key executive challenges across:

• Aligning technology and policy• Financing and business case• Increasing ridership• Operational performance• System engineering and integration

Workshops and ReportBriefingsAlongside the congress and seminar

programs, SmartRail also offers interactive,intimate and in depth workshops and briefingsfrom renowned technical experts allowing you to:

• Develop consensus and share best practice• Get key questions answered• Network and learn from your peers• Uncover the latest industry developments

Exclusive exhibitionThe exclusive exhibition showcases solutions, innovations and services

from key leading suppliers. Walk around theshow floor to:

• Meet 100’s of your peers• Uncover the latest product innovations• Do business and expand your network• Learn from the product demonstrations

Great show with excellent speakers andsession content. Not only a networking but a learning opportunityDonald Luey, Foothill Transit

Register for the congress now: www.SmartRailWorld.com/Congress

October 29-30 2014 Charlotte, NC

FEATURING:

Carolyn FlowersChief ExecutiveOfficerCharlotte AreaTransit System(CATS)

Doug AllenChief ExecutiveOfficerVirginia RailwayExpress

Keith T. ParkerGeneral Manager/ChiefExecutive OfficerMetropolitan AtlantaRapid Transit Authority(MARTA)

Phillip WashingtonGeneral ManagerRegionalTransportationDistrict (RTD)Denver

Tom NolanChairmanSan FranciscoMunicipalTransportationAgency (SFMTA)

Jason LurzHead of RailOperationsMTA Maryland

Kathy M. HaleyPresidentUnion PearsonExpress

Michael P. DePalloChief ExecutiveOfficerMetrolink

Shyam KannanManaging Director ofPlanningWashingtonMetropolitan AreaTransit Authority(WMATA)

Tom NolanChairmanSan Francisco MunicipalTransportation Agency(SFMTA)

Carolyn FlowersChief Executive OfficerCharlotte Area TransitSystem (CATS)

Michael P. DePalloChief Executive OfficerMetrolink

Wendy WilliamsDirector ofCommunicationsAntelope Valley TransitAuthority (AVTA)

Roger WilsonVice PresidentBalfour Beatty Rail-Transit

Dan DawsonVice President, Marketing& CommunicationsCapital Metro

Jim AllisonManager of PlanningCCJPA

Cynthia Jones ParksPresidentJones Worley

Mark DysartSenior AssociateTransportation LearningCenter

Dennis Story Senior Manager,Communication & ControlSystemsDART

Jim BakerCEO Xentrans

Jim ArgiropoulosPresidentLexray

Dale StorhaugMass Transit MarketManager, Daktronics

Takeshi HatadaDirectorEast Japan RailwayCompany

Kathy M. HaleyPresidentUnion Pearson Express

John RistowDirector of Planning andProgram DevelopmentSanta Clara ValleyTransportation Authority(VTA)

Keith T. ParkerGeneral Manager/ChiefExecutive OfficerMARTA

Cosimo MalesciVice President, Sales andMarketingFluidmesh

Kevin GillickExecutive DirectorGlobalPlatform

Shyam KannanManaging Director ofPlanningWMATA

Tim NewberryArchitectHonolulu Authority forRapid Transportation

Alan TillesNarrowbanding TaskForce ChairJoint Council on TransitWirelessCommunications

Mark MusselwhiteDirector, Travel Agency andIntermodal DistributionAmtrak

Joseph Black Rail Director Lone Star Rail District

Damiya PentecostMobility ManagerLong View Transit

John PolimenakosDirector of Business &Product DevelopmentLufthansa Systems

Andrew BataChief Officer of StrategicImprovements and bestpracticesMTA, New York CityTransit

Phillip WashingtonGeneral ManagerRTD Denver

Jim MathewsCEO & PresidentNational Association ofRailroad Passengers

Paul C Worley Rail Division Director NC Department ofTransportation

Peter LenardSenior Vice PresidentRajant

Elad HarfTeam Leader, SolutionsArchitects for Utilitiesand TransporationRAD

Donna Maurillo Director, Communications& Technology TransferMineta TransportationInstitute

William GoodhandSales Mid-AtlanticMoog Sensor andSurveillance Systems

Allen MillerSystems Engineering &Maintenance of WayNew Jersey Transit

Laurent CremerExecutive DirectorOSPT Alliance

Jose MartinCEOPowertrunk inc.

Bud ZaoukHead of TransportQinetiQ North America

Robert McCraryPM, Connect Transit CardSACOG

Manuel GaldoElectronics EngineerUS Dept. ofTransportation, FRA

Vi LylesCouncil MemberCity of Charlotte

Karen BakarPrincipal MarketingRepresentativeCCJPA (California)

Robert McKeemanCEOUtility

Ysela LlortDirectorMiami-Dade Transit

Tim HealyMarketing and CreativeServices DirectorSound Transit

Stephan MehrDirector, Business PlanningUnion Pearson Express

Derrick BlountSuperintendent,Intelligent TransportationSystems (ITS)Metropolitan TransitAuthority of HarrisCounty

Jason LurzHead of Rail OperationsMTA Maryland

Dave GorshkovChairman,Communications SubCommittee (TSWG)APTA

Sravan PuttaguntaCEO & FounderSolfice

Victor MartinezGlobal Business ManagerGlobal Business

Peter LenardSenior Vice PresidentBusiness DevelopmentRajant

Mats KarlssonHead of InnovationIcomera

Bill McFarlandDirector of TechnicalServicesINIT

Dan CummingDirector of Sales andMarketingQuester Tangent

Rick PearsonSenior Solutions EngineerQuester Tangent

Steven TibbettsCOOThe GBS Group

Nir HayzlerVice President of MarketingRADWIN

Abed AbukarDirector of IntelligentTransportation SystemsTechnologyDART

Brian AndersonDigital Communications/Social Media ManagerWMATA

Ken GarmsonAssociate PrincipalARUP

Shawn LingleVice President, StrategicCommunicationsJones Worley

Brett KoenigIndustry SolutionManagerTrapeze

PREVIOUS ATTENDING COMPANIES INCLUDE: Amtrak • NYCT • CCJPA •MBCR • WMATA • DART • BART • CTA • GCRTA • SEPTA • MBTA• Go Metro • LAMTA • Pace Suburban Bus • St Louis Metro • STM • New Jersey TransitCorporation • Montreal Urban Transit • Toronto Transit Commission • King County Metro •MTA • Valley Metro • OCTA • OC Transpo • Metropolitan Transit Authority of Harris County• San Francisco Municipal Railway • Miami-Dade Transit Authority • Sound Transit • AVTA• Union Pearson Express • FTA • FRA • BNSF • MBTA • Foothill Transit • Santa Clara VTA •Via Rail • Go Transit • APTA • NARP • Long View Transit • USDOT • And many more...

MEET THE MOST INFLUENTIAL RAILINDUSTRY LEADERS IN NORTH AMERICA

Book your gold pass now: www.SmartRailWorld.com/SMU-FreeRail operators and government officials only eligible for free pass

CONFIRMED SPEAKERS INCLUDE:

October 29-30 2014 Charlotte, NC

Register for the congress now: www.SmartRailWorld.com/Congress

STRATEGIC CONGRESS

08:00 CONGRESS REGISTRATION ANDNETWORKING COFFEE IN THE VIPSECTION OF THE EXHIBITION ROOM

08:30 WelcomesAlex Williamson, Managing Director,Global Transport ForumCity Councillor, Vi Lyles, City of Charlotte

08:45 TECHNOLOGY AND POLICY:DEVELOPING TRANSIT NETWORKS

08:50 Case study: Future vision: Whatdoes US transportation look like in10 years time?Carolyn Flowers, Chief ExecutiveOfficer, Charlotte Area Transit System

09:05 Case study: Providing a smarttransit system for a smart cityTom Nolan, Chariman, SFMTA

09:20 Case study: Providing safe, efficientand reliable transit systemsKeith T. Parker, General Manager/Chief Executive Officer, MARTA

09:35 Case study: The importance oftechnology for transit developmentKathy M. Haley, President, Union Pearson Express

09:50 Case study: Connecting effectivelywith the 21st century passengerAndrew Bata, Chief Officer ofStrategic Improvements and bestpractices, NYCT

10:05 Panel: The importance of transit andcommuter rail development in the USCarolyn Flowers, Chief ExecutiveOfficer, Charlotte Area Transit SystemKeith T. Parker, AICP, General Manager/Chief Executive Officer, MARTAKathy M. Haley, President, UnionPearson ExpressRoger Wilson, Vice President,Balfour Beatty Rail-TransitAndrew Bata, Chief Officer ofStrategic Improvements and bestpractices, NYCT

10:35 NETWORKING COFFEE

11:15 Market Forecast - ArupKen Garmson, Associate Principal,ARUP

11:15 FINANCING TRANSITTECHNOLOGY DEVELOPMENT

11:35 Case study: Innovative financing fortransit agencies through P3 projectsStephan Mehr, Director, BusinessPlanning, Union Pearson Express

11:50 Case study: Establishing thebusiness case: Return on Investmentfrom transit technology projectsJoseph Black, Rail Director,Lone Star Rail District

12:05 Case study: PIP My Ride; ThePiedmont Improvementprogramme: Financing projects toenhance safety and capacityPaul C Worley, Rail Division Director,NC Department of Transportation

12:20 Case study: Developing strategiesfor transit developmentShyam Kannan, Managing Director ofPlanning,Washington MetropolitanArea Transit Authority (WMATA)

12:35 Panel: Guaranteeing thatinvestment in transit technologygenerates increased ridershipTim Newberry, Architect, HonoluluAuthority for Rapid TransportationC Worley, Rail Division Director, NCDepartment of TransportationJoseph Black, Head of Rail,Lone Star Rail DistrictStephan Mehr, Director, BusinessPlanning, Union Pearson ExpressShyam Kannan, Managing Director ofPlanning,Washington MetropolitanArea Transit Authority (WMATA)

13:00 NETWORKING LUNCH

14:00 AFTERNOON CEO KEYNOTEMichael DePallo, CEO, Metrolink

14:15 SYSTEM ENGINEERING ANDFUTURE TRANSIT NETWORKS

14:20 Case study: `Developing a wirelessbroadband network for nextgeneration operationsJim Baker, CEO, Xentrans

14:35 Case study: Creating a strategicplan for long term investment andcapacity enhancementDoug Allen, CEO, Virginia RailwayExpress

14:50 Case study: Creating futureproofnextgeneration networks todayRoger Wilson, Vice President,Balfour Beatty Rail-Transit

15:05 Case study: SkyTran - the transitsystem of the future?Christopher Perkins, Chief GovernmentAffairs Officer, SkyTran, Inc.

15:20 Panel: Deploying technology moreeffectively by developing systemengineeringJim Baker, CEO, XentransManuel Galdo, Electronics Engineer,U.S Department of Transportation,FRAAllen Miller, Systems Engineering &Maintenance of Way, New JerseyTransitRoger Wilson, Vice President,Balfour Beatty Rail-TransitChristopher Perkins, Chief GovernmentAffairs Officer, SkyTran, Inc.

15:50 NETWORKING COFFEE

16:15 UPGRADING SIGNALLING ANDOPERATIONAL TECHNOLOGY

16:20 Case study: Delivering successfuloperations through coordinatednetworksAbed Abukar, Director of IntelligentTransportation Systems Technology,Dallas Area Rapid Transit (DART)

16:35 Case study: Developing theimplementation of a cost effective,longer and useful life system Alan Tilles, Narrowbanding TaskForce Chair, Joint Council on TransitWireless Communications

16:50 Case study: Evolution ofCommunications Based trainControl (CBTC)Manuel Galdo, Electronics Engineer,U.S Department of Transportation,FRA

17:05 Case study: The case for TETRAradio communications for transitagency operationsJose Martin, CEO, Powertrunk inc.

17:20 Transportation Learning CenterPresents; Signalling FocusMark Dysart, Senior Associate,Transportation Learning Center

17.35 Panel: Utilising technology to improvesafety and service on US transitsAbed Abukar, Director of IntelligentTransportation Systems Technology,Dallas Area Rapid Transit (DART) Bud Zaouk, Head of Transport,QinetiQ North AmericaAlan Tilles, Narrowbanding TaskForce Chair, Joint Council onTransit Wireless CommunicationsJose Martin, CEO, Powertrunk incMark Dysart, Senior Associate, GOTransportation Learning CenterManuel Galdo, Electronics Engineer,U.S Department of Transportation,FRA

18:00 CONFERENCE DELEGATENETWORKING DRINKSHosted by Fujitsu

20.00 DINNER WITH STRANGERS

29TH OCTOBER 2014 30TH OCTOBER 2014

08:00 CONGRESS REGISTRATION ANDNETWORKING COFFEE IN THE VIPSECTION OF THE EXHIBITIONROOM

08:40 PUTTING THE PASSENGER AT THEHEART OF DEVELOPMENTS

08:45 Case Study: Uncovering what thepassenger expects from transitserviceJim Mathews, CEO & President,National Association of RailroadPassengers

09:00 Case Study: Take me out to the ballgame! Building strategicpartnerships in transit to boostridership and elevate brandKaren Bakar, Principal MarketingRepresentative, Capitol CorridorJoint Powers Authority (California)

09:15 Case study: Creating a seamlessjourney experience for thepassengerPhillip Washington, GeneralManager, RTD Denver

09:30 Case study: The onboardexperience: Making the passengerjourney enjoyable and encouragingloyaltyDonna Maurillo, Director,Communications & TechnologyTransfer, Mineta TransportationInstitute

09:45 Case study: Building andPromoting a Mobile AppDan Dawson, Vice President,Marketing and Communications,Capital Metro

10:00 Case study: The impact of PIS onpassenger satisfactionJesper Bang-Olsen, CEO, AportaDigital

10:15 Panel: Meeting evolving passengerneeds with technologydeploymentsPhillip Washington, GeneralManager, RTD DenverDan Dawson, Vice President,Marketing and Communications,Capital MetroDonna Maurillo, Director,Communications & TechnologyTransfer, Mineta TransportationInstituteJim Mathews, CEO & President,National Association of RailroadPassengersDerrick Blount, Superintendent,Intelligent Transportation Systems(ITS), Metropolitan TransitAuthority of Harris CountyJohn Polimenakos, Director ofBusiness and Product Development,LufthansaJesper Bang-Olsen, CEO, AportaDigitalKaren Bakar, Principal MarketingRepresentative, Capitol CorridorJoint Powers Authority (California)

10:45 NETWORKING COFFEE IN THE VIPSECTION OF THE EXHIBITIONROOM

11:15 SYSTEM INTEGRATION ANDCONVERGENCE

11:20 Case study: Converging systems toreduce cost and improve serviceDennis Story, Senior Manager,Communication and ControlSystems, DART

11:35 Case study: Reducing cost througheffective integration and assetmanagementJason Lurz, Head of Rail Operations,MTA Maryland

11:50 Case Study: Rebuilding a transitnetwork: Rethinking integrationafter the storm Allen Miller, Systems Engineering &Maintenance of Way, New JerseyTransit

12:05 Case Study: Enabling greatersystem integration through greaterbandwidth and better networksBrian Simons, Regional SalesManager, Firetide

12:20 Panel: The business case for systemintegration: what impact can ithave? Allen Miller, Systems Engineering &Maintenance of Way, New JerseyTransit"Dennis Story, Senior Manager,Communication and ControlSystems, DARTJason Lurz, Head of RailOperations, MTA MarylandJim Baker, CEO, XentransBrian Simons, Regional SalesManager, Firetide

12:50 NETWORKING LUNCH

14:00 AFTERNOON KEYNOTE:Ysela Llort, Director, Miami DadeTransit

14:15 ESTABLISHINGINTEROPERABILITY: ACONNECTED TRANSIT NETWORK

14:20 Case study: Developing realinteroperability for Rail ProvidersMark Musselwhite, Director, TravelAgency and Intermodal Distribution,Amtrak

14:35 Case study: Making commuter railkey to community developmentSamuel E. Smith, Director,Government and CommunityRelations, Metra (Chicago)

14:50 Case study: Integrating transit intothe community effectivelyWendy Williams, Director ofCommunications, Antelope ValleyTransit Authority (AVTA)

15:10 Case study: Effective developmentfor your transit networkJohn Ristow, Director, Planning andProgram Development, Santa ClaraValley Transportation Authority, VTA

15:30 Panel: Utilising transit to buildliveable communitiesWendy Williams, Director ofCommunications, Antelope ValleyTransit Authority (AVTA) Mark Musselwhite, Director, TravelAgency and Intermodal Distribution,AmtrakJason Lurz, Head of Rail Operations,MTA MarylandSamuel E. Smith, Director,Government and CommunityRelations, Metra (Chicago)

16:00 ONE ON ONE MEETING TIME ANDNETWORKING

16:30 End of Day 2 and SmartRail USA2014

THE DEFINITIVE TRANSITTECHNOLOGY SHOW

October 29-30 2014 Charlotte, NC

Book your gold pass now: www.SmartRailWorld.com/SMU-Free

TECHNICAL SEMINAR PROGRAM

29TH OCTOBER 2014 30TH OCTOBER 2014

08:00 SMARTRAIL USA TECHNICALSEMINAR SESSIONS

08:15 ADVANCING TECHNOLOGY AND IT

09:00 THE FUTURE OF CONNECTIVITY

• Next generation WIFI networks• Utilising the power of IT• High speed connectivity • Developing IT networks

09:05 Case study: The Future OfPassenger ConnectivityMats Karlsson, Head of Innovation,Icomera

09:20 Case study: Next generation ofconnected networksNir Hayzler, Vice President ofMarketing, RADWIN

09:35 Case study: Developing smarter ITnetworks for transit to improveperformanceAdam Guglielmo, Director ofBusiness Development, ABB Tropos

09:50 Case study: Selecting the rightbusiness model to maximize ROI:Next generation high speedconnectivityCosimo Malesci, Vice President,Sales and Marketing, Fluidmesh

10:05 Case study: Creating scalable andcost effective broadband networks Peter Lenard, Senior Vice President,Business Development, Rajant

10:05 Case study: The advantages ofmesh networks for transit agencies Brian Simons, Regional SalesManager, Firetide

10:40 TECHNOLOGY DEMOS

11:15 TECHNOLOGY TO ENHANCEOPERATIONS

• Innovations to improve safety • Technology to enhancemaintenance

• Utilising tools to ensure safe andreliable operations

• Creating reliability throughtechnology

11:20 Case study: How can technologybe deployed to enhanceoperational security? Jim Argiropoulos, President, Lexray

11:35 Case study: Effective train locationtracking undergroundRobert McKeeman, CEO, Utility

11:50 Case study: Using IRIS to enhancemaintenance strategiesBud Zaouk, Head of Transport,QinetiQ North America

12:05 Case study: Ensuring a securenetwork for operations andcommunicationsElad Harf, Team Leader, SolutionsArchitects for Utilities andTransporation, RAD

12:20 Case study: Using technology toreduce operational costSravan Puttagunta, CEO&Founder,Solfice

12:35 Case study: On-board conditionmonitoring systems for rollingstock bogies to avoid servicedisruptions and improve assetmaintenance. Victor Martinez, Global BusinessManager, SKF

12:50 Case study: TBCSteven Tibbetts, COO, The GBS Group

12:50 TECHNOLOGY DEMOS

13:55 UTILISING DATA AND SOFTWARE

• Making big data an asset • The future of asset managementfor transits

• Creating a more integrated service• What does big data mean for youragency?

14:00 Case study: Data management;from silos to integrationJim Argiropoulos, President, Lexray

14:15 Case study: Using data to reducecosts and improve service.Bud Zaouk, Head of Transport,QinetiQ North America

14:30 Case study: IoT – Internet of… Trains?Dan Cumming, Director of Sales andMarketing, Quester Tangent

15:00 Case study: Helping transitagencies get a jump-start on MAP-21 complianceBrett Koenig, Industry SolutionManager for enterprise assetmanagement, Trapeze

15:00 TRAINING AND REGULATIONSEMINARS

• Ensuring staff training andempowerment

• Meeting evolving regulations toensure safety

• Creating a culture of empowerment • Enhancing customer service atyour agency

15:00 Workshop: Transportation LearningCenterMatt Dysart, Senior Associate,Transportation Learning Center

16:00 End of Day 2 and SmartRail USA 2014

08:00 SMARTRAIL USA TECHNICALSEMINAR SESSIONS

08:15 PASSENGER EXPERIENCE ANDINCREASING RIDERSHIP

09:00 PASSENGER ENGAGEMENT: THEEND TO END JOURNEY

• Creating a customer service culture• How to provide beter passengerinformation

• Creating a seemless journey • Turning followers into passengers

09:05 Case study: Creating bettercustomer service at your agencyWendy Wiliams, Director ofCommunications, Antelope ValleyTransit Authority (AVTA)

09:20 Case study: From passenger tocustomer: creating a customercentric cultureTim Healy, Marketing and CreativeServices Director, Sound Transit

09:35 Case study: What information doesthe passenger require and how canyou provide it? Damiya Pentecost, MobilityManager, Long View Transit

09:50 Case study: Developing an end toend PIS systems for the passengerRobert McKeeman, CEO, Utility

10:05 Case study: Providing effectivepassenger information to masstransit ridersDale Storhaug, Mass Transit MarketManager, Daktronics

10:20 Case study: Creating an ImmersivePassenger ExperienceRick Pearson, Senior SolutionsEngineer, Quester Tangent

10:40 Case study: New physical displaytechnologies and the future ofintegration with BYOJesper Bang-Olsen, CEO, AportaDigital

11.00 TECHNOLOGY DEMOS

11:15 THE FUTURE OF TICKETING

• What do future ticketing systemslook like?

• What does the passenger wantfrom ticketing?

• Generating new services withcollaboration

• Using technology to enhance farerevenue

11:20 Case study: Supporting banks andpublic transport authorities togenerate new servicesKevin Gillick, Executive Director,GlobalPlatform

11:35 Case study: Driving the developmentand adoption of innovative farecollection technologiesLaurent Cremer, Executive Director,OSPT Alliance

11:50 Case study: The next generation ofsmartcards and fare collection – aglobal viewTakeshi Hatada, Director, EastJapan Railway Company

12:05 Case study: A Case Study inModern Fare Technologies- TriMet’simplementation of a multi-mediaEFM system in Portland.Bill McFarland, Director of TechnicalServices, INIT

12.20 Case study: Fujitsu

12:20 TECHNOLOGY DEMOS

13:55 IMPLEMENTING NEW TICKETINGSCHEMES

• Developing smartcard schemessuccessfully

• The future of contactless ticketing• Rolling out new ticketing schemessuccessfully

• Using fare collection to increaseridership

14:00 Case study: The Transit ConnectCard: Rolling out the contactlessfare system across SacramentoRobert McCrary, PM, ConnectTransit Card, SACOG

14:15 Case study: Managing theimplementation of new ticketingschemes Derrick Blount, Superintendent,Intelligent Transportation Systems(ITS), Metropolitan TransitAuthority of Harris County

14:30 Case study: Smart Ideas for SmartCards Cynthia Jones Parks, President,Jones Worley Shawn Lingle, Vice President,Strategic Communications, Jones Worley

15:00 TECHNOLOGY DEMOS

16:00 PASSENGER APPLICATIONS ANDONBOARD SERVICES

• Developing successful mobileapplications to increase ridership

• Onboard services to improveridership

• Applications to ensure passesngersafety

• What applications can generate ROI?

16:05 Building on Free WiFi: DevelopingOn-Board Information SystemsJim Allison, Planning Manager,CCJPA

16:20 Case study: Delivering onboardinfotainment to the passengersuccessfullyJohn Polimenakos, Director ofBusiness and Product Development,Lufthansa Systems

16:35 Case study: Enhancing passengersafety with CCTV Dave Gorshkov, Chairman,Communications Sub Committee(TSWG), APTA

16:50 Case study: The benefits of thermaltechnology for passenger securityWilliam Goodhand, Sales Mid-Atlantic, Moog Sensor andSurveillance Systems

17:05 Case study: Using social media as acrisis management platformBrian Anderson, DigitalCommunications/Social MediaManager, WMATA

20:00 DINNER WITH STRANGERSTo maximise networking with seniorlevel professionals, Global TransportForum are organising a Dinner withStrangers evening. We will bebooking group tables at Charlotte’sbest restaurants and delegates cansign up to a table and eat dinnerwith peers from across the US. Formore information, email:

daniel.loosemore@globaltransportforum.com

Rail operators and government officials only eligible for free pass

A one of a kindevent with theactual

implementers in theroom presenting

James Allison, CCJPA

Enquire about sponsoring or exhibiting: www.SmartRailWorld.com/Sponsor-or-Exhibit

Lead Sponsor

PowerTrunk Inc. is the subsidiary of Teltronic® S.A.U.responsible for business development, distribution and customersupport for Teltronic land mobile radio projects in North America.The company is headquartered in New York City. With over 35years’ experience designing, manufacturing, implementing andsupporting digital and analog land mobile radio turnkey projects,Teltronic S.A.U. has more than 300 systems installed in 50countries. Teltronic’s LMR solutions are widely deployed in thepublic safety, oil and gas, transportation, and utilities industries.We own 100% of our LMR technology which includesconventional and trunked infrastructure systems, mobiles, handportables and dispatching consoles. The company manufacturesTETRA, P25 and LTE solutions. Headquartered in Spain, TeltronicS.A.U. is one of the fastest-growing TETRA solutions providerstoday, with a direct commercial presence in over 25 countriesthroughout Europe, Asia, the Pacific Rim, the Middle East, LatinAmerica and the United States.

Workshop Sponsor

Firetide is an industry leader in wireless infrastructure, offeringhigh-performance private wireless broadband networks that meetthe stringent demands of mobility and public safety solutions forhigh definition video, voice and data applications. Based on manysuccessful installations in major metros from San Francisco to Seouland years of technology innovation, Firetide Mobility solutions arethe wireless standard for fast-moving trains, subways, buses andpublic safety vehicles that require high speed data communications.

At the core of every Firetide network is our patented Firetide AutoMeshplatform. This technology makes high speed, low latency, andincredibly reliable mobile wireless networks possible in environmentsthat would otherwise be too demanding for most wireless networkingtechnologies. Founded in 2003, Firetide has an installed base of 10,000customers in over 40 countries, who have chosen our technologybecause of our unique ability to create outdoor wireless networks withthe performance, reliability, and resilience of wired networks.

Click here for more details on Firetide Mobility solutions: www.firetide.com

Networking Sponsor

Icomera launched the world’s first high-speed Internet solution fortrains in September 2002 and is today the world’s leading providerof open Internet connectivity and application platforms forpassenger transport and public safety. Our award-winning productsare deployed on rail, road and sea, serving more than 1 million Wi-Fiusers every week in over 26 countries and providing high-speedaccess for fleet tracking and mission-critical on-board systems.

Transport solutions of the future will require more than connectivity –passengers need to be entertained, the vehicles need to be monitoredand the staff need to be kept informed. Together with our applicationpartners Icomera is already meeting these and other needs throughthe deployment of complete transportation communication solutions.

Networking Drinks Host

Fujitsu Network Communications is a trusted partner that helpspublic transportation companies expand, modernize and buildapplication-specific, multi-vendor subsystems and communicationsnetwork solutions. As a recognized leader in collaborativedeployments, we offer truly integrated combinations of equipmentand services that enable key applications.

We take a vendor neutral approach, combining Fujitsu and third-party solutions that enable key applications such as ensuring safetyand security, enhancing passenger experience and improvingoperational efficiency.

Fujitsu has a long history in the rail industry. We've designed, builtand operated Information and Communication Technology (ICT)systems and services for major clients around the world. We bringvast industry experience and an acute understanding of thechallenges our customers face.

Associate Sponsor

Aporta Digital provides a mobile on-board infotainmentsystem for trains and buses. Aporta Digital’s “All in One”innovative concept puts together both an effectivePassenger Information system (P.I.S) and a great on-board entertainment system. Passengers of trains andbuses can access in offline mode a rich variety ofentertainment content (movies, documentaries, sportclips, gossip clips, news) as well as real-timeinformation on their travel by using their own device(smart-phone, tablet, laptop). Bring your own device(BYOD) technology is now accessible for trains andbuses thanks to Aporta Digital. We strive toward thefuture every day, seeking for new ideas and technologyto transform the on-board entertainment experienceinto something not just satisfactory, but great for trainand bus passengers! We are based in Copenhagen.Come to visit us!

Associate Sponsor

Balfour Beatty Infrastructure, Inc. constructs andmaintains commuter rail, light rail, rail civils, highways,bridges over land and water, tunnels, wastewater andpotable water treatment plants, and excels at large,complex projects delivered under traditional design-bid-build models as well as design-build, alternativedelivery (P3), and CM/GC. The company’s servicesinclude industry-leading design, engineering,construction and maintenance for rail transitauthorities, Class 1 and regional/short line freight,industrial railroads and ports, offered through thecompany’s Balfour Beatty Rail division.

Balfour Beatty Infrastructure, Inc. is part of BalfourBeatty plc, a global infrastructure services businessoperating in more than 80 countries, with a worldwidecommitment to providing assets that help societiesfunction, develop, and thrive. To learn more about thecompany, visit www.bbiius.com.

Associate Sponsor

Enterprising and Engaging Hospitality Solutions

Lufthansa Systems provides consulting and IT servicesfor selected industries and has a leading position in theglobal aviation industry. The wholly-owned subsidiary ofthe Lufthansa Group employs about 2,800 people andhas offices in Germany and 16 other countries. Thecompany currently caters to more than 300 airlines and150 customers from other industries.

Based on years of experience, Lufthansa Systems hasenhanced its’ product portfolio for the cruise andhospitality segment to a global solution across oceanand river cruise lines, hotels and transportationcompanies.

Velimo, Lufthansa Systems’ first and fully integratedplatform for the hospitality industry is connectingsophisticated infotainment with comprehensive servicefunctionalities and Business Intelligence.

Velocity, lithe and mobility – Velimo delivers big acrossthe most important areas of your passengers’experience – connectivity and mobility, access to theirfavorite news, play games, listen to music, watchmovies or check their trip maps using personal devicesincluding laptops, tablets or smartphones. This providespassengers with a truly unique travel experience.

Associate Sponsor

Fluidmesh Networks is the worldwide leader inwireless systems for security, industrial, and mission-critical applications. Its range of solutions covers point-to-point,point-to-multipoint, and mesh networks withan unparalleled level of reliability, flexibility, and easeof use. The company is focused on the development oftop-quality wireless products for security, video-surveillance, condition monitoring and datacommunication in large areas at risk. In 2012,Fluidmesh extended its product portfolio introducingFluidity, an innovative high speed mobility solution forany vehicle with a need for next generation networkconnectivity. This innovative technology allowed thecompany to establish itself as a leader in the mobilityspace and to create a solid alternative to 3G/4G cellularsolutions. Since then Fluidmesh has been selected asthe technology of choice by a large number of systemintegrators looking for a solid backbone solution fortrains, light rail systems, ferries, buses, police cars,and mining trucks.

Associate Sponsor

QinetiQ North America (QNA) delivers world-classtechnology, responsive services, and state-of-the-artsolutions for global markets, focusing on both U.S.government and commercial customers. QNA is aleader in the transportation industry, with a solidrecord of innovative and practical approaches thataddress today’s challenges with the technology oftomorrow. Transportation products include ourIntelligent Rail Integrity System (IRIS)TM, a network ofwireless sensors that remotely monitors continuouswelded rail for rail temperature and rail neutraltemperature as a means of identifying and alerting theuser of any hazardous rail condition. Other areas ofexpertise within the transportation industry includediesel fuel vapor reclamation, acoustical warning,wireless sensor motes, structural analysis andmodeling, applied cognitive science, and organizationaldevelopment and training. Please visit www.QinetiQ-NA.com to learn more.

Associate Sponsor

Quester Tangent is the largest independent NorthAmerican supplier of train electronics and softwaresolutions for the rail transit industry. The companyoffers modular and tailored products to rail vehiclemanufacturers and transit authorities that enable theefficient movement of people and goods.

For the past 20 years, Quester Tangent has provided thepassenger rail and locomotive industries with innovativeon-board and wayside electronics and softwaresolutions. Each product we design, manufacture andsupport helps our customers increase operationalefficiency, improve fleet availability, optimize on-timeperformance and positively influence passenger safetyand comfort.

Working closely with the world’s major trainmanufacturers and transit authorities, Quester Tangenthas progressed to the rank of trusted supplier bysuccessfully delivering a broad spectrum of projects ontime and on budget for both new and modernizationprojects in North America, Korea, China and Malaysia.

To learn more about Quester Tangent product offerings,visit: www.QuesterTangent.com

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October 29-30 2014 Charlotte, NC

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WHY SPONSOR OR EXHIBIT SmartRail USA is the definitive showcase for transittechnology and operational experts. Attracting 100’sof delegates from agencies across North Americawith a high level congress, combined with andexclusive exhibition, the show represents an excellentnetworking and business development opportunity forselect and innovative suppliers.

If you are looking to increase your market presence,build your brand, announce and demo new productsand meet buyers from across the whole value chain,you need to exhibit at SmartRail 2014.

Exhibition stands arestrictly limited and soldon a first come, firstserved basis. To reserveyour stand please contact:

Dan Loosemore, General Manager, Global Transport Forum:Daniel.loosemore@globaltransportforum.com

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Cut costs and meet allyour current andpotential customers inone place, at one time

Maximise the growth ofyour business by buildingrelationships withcolleagues, customersand competitors

Prove your thoughtleadership by showcasingyour latest innovations

Raise your profile andshow that you are amajor industry player

Maximise interaction tounderstand what yourcustomers are looking for

Influence key decisionmakers and ensure yourmessage reaches keyindustry figures

Ensure you are at thecutting edge and keep upwith industry trends

Highlight to all yourcustomers how yoursolution can help achievetheir goals

Protect your marketposition and securecrucial growth

Your competitors will bethere. Don’t let them winbusiness at your expense

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October 29-30 2014 Charlotte, NC

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DISCOUNTSIf your company is sponsoring or speaking at SmartRail USA you will beentitled to a discount. Please email marketing@globaltransportforum.comfor more details.

BENEFITS OF ATTENDING AS A GROUPTake advantage of our technical and strategic streams, breakouts andinteractive roundtables by bringing your whole team! Buy 3 passes andget the 4th pass completely free! Additional options available for largergroups, please email marketing@globaltransportforum.com

For terms and conditions please visit www.SmartRailExpo-USA.com

PAYMENTSOPTION 1: I would like to pay by card Paying by credit card is the best way to guarantee yourplace, and the only option after September 31st 2014. To pay by card, call us at +44(0)20 7045 0900 or book over the phone or online. Registration isopen NOW!

OPTION 2: I ENCLOSE A CHEQUE PAYMENT Cheques should be drawn on a UK bank and made payable to: Global Transport Forum Ltd.

OPTION 3: PAYING BY BANK TRANSFER, PLEASE INVOICE ME This option is not available after September 31st 2014. Registration fees are net of bank charges. Ifpaying by international bank transfer, ensure that your company pays both the sender’s andreceiver’s bank charges. IMPORTANT: In order for us to track your payment and confirm you,please reference the bank transfer with PTC14 and the last name of delegate 1.Bank: HSBC Bank, 88 The Broadway, London N10 3RX Account Name: Global Transport Forum Ltd Sort code: 40-04-37 Account Number: 51630148BIC: MIDLGB2141K IBAN: GB29 MIDL 4004 3751 630 148 Netherlands Tax Registration: 8233 86107 UK VAT Registration: 972 2224 29

This pass allows you to uncover key business case and systems best practice with over 40 end userpresentations from transit agencies such as MTA, SFMTA, MARTA, DART, San Diego, MTA Maryland, RTD Denver, Union Pearson Express, New Jersey Transit and more

If you have any questions for our customer services team please contact us on +44 (0)20 7045 0900 or email: marketing@globaltransportforum.com

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