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Starbucks By: Yeo Wei Qing Wu Weiyang Daniel Chua

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StarbucksBy: Yeo Wei Qing

Wu Weiyang

Daniel Chua

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Agenda• Our Goals

• Our Campaign

• Our Findings

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Our Goals• Business Goals

o Increase product awareness

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Our Goals• Website Goals

o Increase traffic on our social platforms

• Facebook

• Twitter

• Get more feedback from consumers

• Higher visibility on our social network

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The CampaignYour cup of inspiration, smooth out your day.

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Duration of our campaign• A total of 30days

o Enough time for participants to come out with creative videos

o Engage people

o Long enough to keep the campaign FRESH

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Hey what about us!

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Answer the quiz

Mail us on Twitter

Be the LUCKY 7

WIN IT!

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Not forgetting those who miss the quiz

• “Word of the day”o Quiz answer will be announce 1 hour after event

o Say the word of the day to enjoy 10% discount on “The-However-You-

Want-It Frappuccino

“The chocolate chip cookie was invented by Ruth Graves Wakefield in _____”

Answer:1933 , Word of the DAY!

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Our FindingsWhy do we think our campaign would success?

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Facebook• Clearasil

o pronounced with German accent “Clear-so”

• Developed application call “CLEARBOOTH”o Take daily photos of themselves to record changes they experience using

Clearasil products

o Create a video after 4 week use

o Within a year 13000 photos uploaded

o 120,000 comments

o More than 500,000 application users

o Sales improved by 30%

• Consumers become the story teller

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Twitter

374 users of twitters actually mention about the twitter account of this Mac Donald’s campaign #ahhsstsstoohsstsstshiokahh

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Our Opinions• Singaporeans are awkward/uneasy (paiseh) to say

the phrase out loud in open public.

• Our campaign would just need to mention 1 word

to be entitled 10% discount.

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THE ENDTHANK YOU