smoke, mirrors & social media - the corporate view
DESCRIPTION
Presentation given at the Heavy Chefs networking session on social media from inside a corporate.TRANSCRIPT
Just one guy, on the Internet, in a social network, with a
digital team (and in a corporate).
... his views on the business of new media
(Andy Hadfield is a digital strategist at FNB South Africa.
His business card says: The Internet & Social Media Guy)
The first thing Andy learned when working for a bank...
... Having money available in the ATM is the most important thing at the end of the day...
The second thing Andy learned when working for a bank...... Say GoodBye to the Mac!
The third thing Andy learned when working for a bank...... Being a fly on the wall of the “social conversation” is nice.
Talking back is better.
Two projects.
... And they’re all about adding value and
talking back.
IdeaBounty (www.ideabounty.com) An experiment in crowdsourcing
Excellent ResultsExcellent PR (Muti No. 5)
But a far greater opportunity exists ... Who wouldn’t want to engage with people who are engaging your brand?
IdeaBounty (www.ideabounty.com)
Trying to add value, when all around you are poking.
Niche approachAdding value / Driving salesTalking to CustomersCreating a touchpoint, not a service
Why can’t we bank where no bank has banked before?
Trying to add value, when all around you are poking.
But more importantly...Look to the future – the silos won’t
last
FaceBook = Corporate Social Training 101
Pitching to corporates?
If you’re an agency – Watch those costs...
it’s not about experimentation anymore. It’s about results.
And results only come if you’ve got the processes behind them
www.andyhadfield.com
In conclusion?I’m proud that we’re doing this
internally.Agencies are great. They break the
comfort zone.Knowledge transfer is better.
www.andyhadfield.com
#1 Start
Now!
#2 Listen
Well
#3 Talk
Back
Questions?Hit me...
Web: www.andyhadfield.comTwitter: www.twitter.com/followandyhLifeStream: life.andyhadfield.com
What the hell is a lifestream anyway?