sm_training
TRANSCRIPT
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SOCIALMEDIA
TRAININGJULY 2015, VICTOR FONTAN
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FACEBOOK1. CASE STUDIES2. TOOLS3. EBOOKS4. SOCIAL ANALYTICS5. IDEAS MATTER
INSTAGRAM1. TOOLBOX2. GOOD & BAD PRACTICES3. CASE STUDIES4. MUST FOLLOW
AGENDA
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FACEBOOK1. CASE STUDIES2. TOOLS3. EBOOKS4. SOCIAL ANALYTICS5. IDEAS MATTER
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Advertising Inspiration
• http://adsoftheworld.com/
• http://creapills.com/
• http://www.creativeadawards.com/
• http://www.adweek.com/
• http://adage.com/
• http://preload.co
• http://www.adverblog.com/
• www.criaturacreativa.com
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Facebook Awards
Facebook Whitepapers / Case Studies
• facebook-pmdcenter.com/case-studies-and-white-papers/
Facebook Studio
• facebook-studio.com/awards/winners/2012
• facebook-studio.com/awards/winners/2013
• facebook-studio.com/awards/winners/2014
• facebook-studio.com/awards/winners/2015
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How to create a competitor analysis Free, or just discover how other are doing in Social Media?.
We have 2 source to get the best analysis, Locowise is more visual / Simply measured is more accurate (even export in excel) locowise.com/tools.php / simplymeasured.com/free-social-media-tools
Social Media Analytics
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How to create a competitor analysis Free, or just discover how other are doing in Social Media?.
We have 2 source to get the best analysis, Locowise is more visual / Simply measured is more accurate (even export in excel) locowise.com/tools.php / simplymeasured.com/free-social-media-tools
Social Media Analytics
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Social One KOLsGive us crucial information at the time to choose which KOL or Hot page will perform in our campaign
Find out the hottest KOLs/ Average Price / Page Market/ Top Post of the Week. socialone.us/popular-pages
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FB Chrome Extensions Invite allchrome.google.com/webstore/detail/facebook-invite-all/inmmhkeajgflmokoaaoadgkhhmibjbpj
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chrome.google.com/webstore/detail/fb-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en-gb
FB Pixel Helper is the best tool to make sure your pixel track is working well. Is so functional for Facebook ads / Audiences
FB Chrome Extensions Pixel Track
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FB Chrome Extensions FB ToolkitFree Tools to optimize and automate tough taskschrome.google.com/webstore/detail/facebook-social-toolkit/fcachklhcihfinmagjnlomehfdhndhep
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Social Media Insights
Cimigo offer studies over all Vietnamese Segments cimigo.com/en/research-reportCreate custom audience and automate this side of your ads facebook.com/ads/audience_insights
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Social Media InsightsCimigo offer studies over all Vietnamese Segments cimigo.com/en/research-reportCreate custom audience and automate this side of your ads facebook.com/ads/audience_insights
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Ebooks to learn about FB Ads & Social Media Hub
simplymeasured.com/resources/
Social Media Studies
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Ebooks to learn about FB Ads & Social Media Hub
simplymeasured.com/resources/
Social Media eBooks
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Social Media MKT ebooksFree resources to be updated in marketing strategies and tacticsmarketo.com/resources/blog.kissmetrics.com/marketing-guides/
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Social Media MKT ebooksFree resources to be updated in marketing strategies and tacticsmarketo.com/resources/blog.kissmetrics.com/marketing-guides/
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List of ebooks attached with the Guide
Social Media eBooks
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Awesome platform to check the social heat of your campaign socialmention.com/Good way to create the best pop-up content, is a must to go here every morning google.com/trends/explore
Social Media Trends
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Awesome platform to check the social heat of your campaign socialmention.com/Good way to create the best pop-up content, is a must to go here every morning google.com/trends/explore
Social Media Trends
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Social Media TrendsEvery single trend, attend to a social concern. What is the key of this? People just follow what they consider that is going to improve their image, they will never share (not do) something that affect them in a negative way. For that you need to go deeply in general issues and find a way to make people participate
dcinno.streetwise.co/2015/05/01/how-old-net-microsofts-viral-experiment/
How old do I Look? | Microsoft #IceBucket | ELA Fight #KONY2012 | Invisible Childrens
INSIGHTGetting old is a universal concern.
INSIGHT Participate in donations always makes you feel
a better person, what if they enjoy with it?ELA just few people knew before #Icebucket
INSIGHTkill innocents is a universal concern.
people didn’t know who is kony, dictator who kill thousands of people nowadays
digiday.com/brands/ice-bucket-challenge-case-study-viral-marketing-success/
Video youtube.com/watch?v=Y4MnpzG5SqcCase Study marketingmag.com.au/hubs-c/viral-marketing-a-lesson-from-kony-2012/
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Social Media TrendsEvery single trend, attend to a social concern. So it’s time to take a look in what's move us everyday?, The Principle of Needs from Maslow, describe us what’s are the main concerns of the human being.
Self Actualization
Esteem
Social Needs/Belonging
Safety
Physiological
SMInfluence
Engagement
Ambassadors
Online Reputation
Social Media Presence
Maslow Hierarchy Social Media Hierarchy
From the Basic to the Complex
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Social Media Mini gamesThis 2 Ebooks will explain you how to create the best minigames and the most engaging activities in your Fanpage
vilmanunez.com @vilmanunez
Imagen Shutterstock
Los contenidos más efectivos en Facebook Más de 50 ideas con ejemplos de marcas
corp.wishpond.com/ebook-facebook-contests-and-promotions/vilmanunez.com/2013/06/10/ebook-los-contenidos-mas-efectivos-en-facebook-mas-de-50-ideas-con-ejemplos-de-marcas
wishpond EBOOK
wishpond.com
THE COMPLETE GUIDE TO FACEBOOKCONTESTS ANDPROMOTIONS
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Ideas Matter
MY WAY • Research• Associate• Observe• Experience• Mind Mapping• Travel• Mix
How to create Ideas?
DENTSU TACTICS
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INSTAGRAM1. TOOLBOX2. GOOD & BAD PRACTICES3. CASE STUDIES4. MUST FOLLOW
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Instagram Toolbox
• business.instagram.com/inspiration/
• huntgram.com/
• squareformat.co/
• producthunt.com/e/instagram-products
• websta.me/hot
• iconosquare.com/
• Instagress.com
• Canva.com
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Follow the brands who are performing better on Instagram
Inspire your content with good examples about how to use this social network
business.instagram.com/inspiration
Instagram Inspiration
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#DAILY SELECTION
The best App to discover the best content
Is the perfect way to find out new Instagramers and HOT content
huntgram.com/index.php?op=category&lag=en
CATEGORIES
APP ONLY ON IOS BUT THEY HAVE ONLINE VERSION
Instagram Huntgram
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Creative and useful apps for Instagram lovers
producthunt.com/e/instagram-products
Product Hunt Instagram
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TOP 100 #Hashtags
Really good to discover HOT content and have a online version of Instagram
websta.me/hot
Websta Instagram Stats
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Manage / Follow / Repost / Discover / Stats
Discover contest and find out inspiration from another users or brands
iconosquare.com
REPOST
#HASHTAG
Iconosquare Instagram Stats
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Automate Likes, Followers, Comments and Activity
instagress.com ; instagress.com/guide ; Instagress.com/activity/demo
Instagress Automation Tool
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The best way to edit fast and beautiful, is a must use in our Strategy
canva.com
FILTERS
HUNDRED OF OPTIONS
Editor Canva
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• Tell Stories
• Use Branded Content
• Simplicity
• Add value
• Create a Brand Identity
• Lead the change being creative
GOOD & BAD PRACTICES
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• Tell Stories
• Use Branded Content
• Simplicity
• Add value
• Create a Brand Identity
• Lead the change being creative
GOOD & BAD PRACTICES
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• Tell Stories
• Use Branded Content
• Simplicity
• Add value
• Create a Brand Identity
• Lead the change being creative
GOOD & BAD PRACTICES
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GOOD & BAD PRACTICES
• Tell Stories
• Use Branded Content
• Simplicity
• Add value
• Create a Brand Identity
• Lead the change being creative
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• Repetitive
• Exceed of Text
• Crowded of Messages
• No follow Gestalt Principles
• Bad Quality of Picture
EXCEED OF TEXT
GOOD & BAD PRACTICES
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NO MARIHUANA FOR BRANDS
• Repetitive
• Exceed of Text
• Crowded of Messages
• No follow Gestalt Principles
• Bad Quality of Picture
GOOD & BAD PRACTICES
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GOOD & BAD PRACTICES
UGLY TYPOGRAPHY
• Repetitive
• Exceed of Text
• Crowded of Messages
• No follow Gestalt Principles
• Bad Quality of Picture
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Brands Case StudiesBrands & Creative campaigns on Instagram
CAMPAIGNS
• Instagram.com/GoPro
• Instagram.com/redbull
• Instagram.com/adidas
• Instagram.com/Oreo
• Instagram.com/Mentos
• Instagram.com/McDonalds
• Instagram.com/benandjerrys
vimeo.com/117122289
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ACCOUNTS TO FOLLOW
MUST FOLLOW THIS ACCOUNTS
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Follow our Pinterest Tab
Pinterest.com/victorfontan/social-media-team-vba/
• Infographics• Tips• Checklists
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THANKSVICTOR FONTANSOCIAL MEDIA MANAGER