sm_volkswagen
DESCRIPTION
TRANSCRIPT
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Social Media Marketing CampaignVolkswagen
Group members:Tan Wen YiVijayananthiniBoon Chong HaoAng Daniel
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Content
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Introduction
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Most remarking and representative car
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Competitor(BMW)
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Competitor(BMW)
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Web Traffic Metric
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Volkswagen Canada Sale AnalysisVolkswagen March 2011 April 2011
City Golf/Jetta 8 74
Golf 915 2284
Golf GTI 144 344
New Beetle 41 131
Jetta 2,445 5,464
Eos 47 99
Passat 134 435
Tiguan 559 1,215
Routan 69 152
Touareg 174 436
Total 4,536 10,634
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Why there is a huge increase?
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Latest campaign
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FANTASY DOES COME TRUE
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How does it work?
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Winner?
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Objective
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Face to face Interact with the Car-Professionals
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Why we choose car-professionals?
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How to win the attractive chance?
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DREAM CAR
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Objectives
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Time Attack
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Prizes (VW Collector Set)
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Safety Precaution
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Objective
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