#smw 14 report

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Social Media Week Report

Analytics Report across all locations17th Feb to 21st Feb

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Top Cities – SMW14

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• SMW Milan stood at no.1 position followed by SMW New York and SMW Lagos for the entire event, SMW Bangalore stood at the 4th spot.

• SMW Bangalore stood 3rd on the final day (21st Feb)

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Time-Line Distribution

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17-Feb-14 18-Feb-14 19-Feb-14 20-Feb-14 21-Feb-14

Bangalore Barcelona Copenhagen Hamburg Lagos Milan New York Tokyo

• The Top 4 consistent locations over the week were #SMWMilan, #SMWLagos, #SMWNew York and SMWBangalore.

• SMW Bangalore stood 3rd on the final day (21st Feb)

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Most Active Authors

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Milan

New York

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Most Active Authors

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Lagos

Bangalore

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Most Active Authors

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Barcelona

Copenhagen

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Most Active Authors

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Hamburg

Tokyo

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Buzz Word Across #SMW14

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POWERED BYGender Distribution Across All Locations

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49.8%

64.8%

32.5%

55.5% 56.7% 52.4%46.6% 49.6%

50.2%

35.2%

67.5%

44.5% 43.3% 47.6%53.4% 50.4%

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New York Milan Bangalore Lagos Copenhagen Barcelona Hamburg Tokyo

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Female

• Females driving the buzz more than males in Milan , Lagos and Copenhagen

• Bangalore buzz was led by males

• New York and Tokyo were at par

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Global RT Snapshots

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Global RT Snapshots

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SMW Bangalore RT Snapshots

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Funny Tweets – SMW Bangalore

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