smw lagos - trendwatching.com deck for #smwmarkred
TRANSCRIPT
Top 5 African marketing trends
for 2015!
Social Media Week, February 2015, Lagos
Lola Pedro
Africa Regional Director, trendwatching.com
ABOUT US
Since 2002
250,000 free subscribers, 1,200 Premium clients
2,500 spotters in over 100 countries
WATCHING
TRENDS
TRENDS?
Not fashion
TRENDS, SMALL AND BIG
Macro Consumer Industry
CONSUMER
TRENDS
“We look for signals: things that
have ‘unlocked’ or newly serviced
an existing consumer need,
desire, want or value.”
BEST
PRACTICE
A curated snapshot...
1. NEW
AFRICAN
NARRATIVES
Africans today are forming new identities and tribes based on their own definitions, interests, passions, aspirations and lifestyle choices.
GUINNESS Beer brand's ad campaign highlights MADE OF BLACK movement
KENYA TOURIST
BOARD
#WhyILoveKenya social media campaign aims to revitalizeKenyan tourism industry
2. RANDOM
ACTS OF
KINDNESS
Why surprising and unpredictable acts of kindness will be one of the most effective ways to connect with Africans craving the human touch
BRANDHOUSE Traffic police reward sober drivers in South Africa
ROBERTSONS
SPICES
Food brand surprises budget airline passengers
3. BY-
PRODUCT
PRACTICES
Leveraging existing connections for alternative purposes.
AIISSEEE! Game show and interactiveplatform for couples tackleshealth issues in East Africa
EASY TAXI Taxi app's partnership with domestic care brand raises awareness of Ebola
4. REWARD
INC.
Brands are increasingly attracting and engaging new and existing customers with rewards for interacting with them.
MAGNUM Live Twitter auction promotesnew Magnum ice cream flavors
TUNISIE
TELECOM
Telecoms operator rewards beach cleaners with free wifi
5. UBITECH
The ever-greater pervasiveness of technology and why the offline world is adjusting to, mirroring and incorporating the online world
VIDA E CAFFÉ Coffee chain introduces AR-enabled cup sleeve
MELLOWCABS Electric pedicabs feature relevant geolocated promotions
COCA-COLA & BT GLOBAL
Free Wi-Fi internet access for impoverished communities via vending machines
THANK YOU!!!
For soft copies of this presentation, please email: [email protected]