snapp car nieuwe business modellen
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Bij het TMN event 'Nieuwe Business Modellen' op 16 februari 2012 was Victor van Tol aan het woord over zijn nieuwe business 'SnappCar'. Hier kan je zijn presentatie terug lezen.TRANSCRIPT
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Presentation to Topmarketeers Network
Utrecht, February16th 2012
A Peer2PeerVentures Company
Car Owners
The term collaborative consumption is used to describe the cultural and economic force away from “hyper consumption” to re-invented economic models of sharing, swapping, bartering, trading or renting that have been enabled by advances in social media and peer-to-peer online platforms1
2 TopMarketeers Network
1 Source: Wikipedia
The underlying global trend for SnappCar.nl is Collaborative Consumption
Reaches 1 Millionth booked night after 3 years in operation !
3 TopMarketeers NetworkA Peer2PeerVentures Company
Peer2Peer rocks : Great recent achievements by current initiatives and investors eager to step into collaborative consumption businesses
• Airbnb is a trusted community marketplace for P2P homesharing
• AirBNB: >100K properties, >13K cities, has processed over 2 M transactions
• Investment of $108M in May 2011
• GetAround is a california based P2P Carsharing company
• Won CrunchTech competition USA in May 2011 ( 1.600 new cars in 1 day)
• Investment of $3,4M in September 2011
• P2P Car sharing, launched in France in May 2011 (in beta)
• Founded by Robin Chase, the initiator of Zipcar in USA
• Gaining momentum fast building a solid bases of owners and drivers quickly
• WhipCar was the 1st European P2P Carsharing company, based in the UK
• In London alone, in 6 months 1000 registered cars milestone was reached
• Investment of GBP 1,0M in April 2011 by Delta Capital Partners (UK)
• Relayrides was the 1st USA based P2P Carsharing company, based in Boston
• Investment of $5M by Google Ventures in 2010
A Peer2PeerVentures Company
Car Owners
Driven by the trend of Collaborative Consumption, the overcapacity in the Car Market and the demand for cheaper and more flexible car rental is matched
• In NL: 7.5 Mio. owned cars
(excluding lease cars)
• On average 10% occupancy
• Average cost € 500/month
(or € 50ct/km)
SnappCar.nl is a revolutionary mobility model that enables Peer-2-Peer car sharing
Drivers
• In NL: 10 Mio. Drivers
• Rental offer is limited to traditional
players and asset based car sharing
• Rental offering is limited in scope and
geography/locations
• Rental is expensive, incl Greenwheels
• Expensive
• Congestion
• Pollution
• Expensive
• Reduced mobility
• No match of demand and supply
Ownership Access
CollaborativeConsumption
4 TopMarketeers Network
5A Peer2PeerVentures Company
Car Owners
SnappCar matches car Owners with Drivers in an easy to use, trustworthy and reliable online community and takes care of all elements of the process
• Publish & Promote your car
• Set your own rental price
• Set availability / period
• Accept/reject rental request
• Share experiences
€ 35-60 Nett profit per day
Drivers
• Search a car (make, brand,
fuel, specs, emissions, location,
…)
• Request rental with owner
• Bid rental price
• Share experiences
Significantly increased mobility
Insurance
Contracts
Road Assist
Quality Control
Payment
Community
TopMarketeers Network
SnappCar’s primary revenue driver is commission on rental fees
6 TopMarketeers Network
7 TopMarketeers NetworkA Peer2PeerVentures Company
Our roadmap is a 3 phased approach: build a solid customer base first (volume), then expand services (scope) and then leverage to profitability (value)
• Platform• PR• Customer
Flow
Launch
• Optimization (Q1)• Partnerships &
Marketing (Q2)• Execution (Q3)
Traffic & Conversion
• Mobile App & In-car-Technology
• Owner Fees & Promotion• Adjacent verticals & Services
Frequency & Rental Period
• Scale up !• Paid value added
services (differentiated)• International Expansion
Transactions & Margin
Foundation- Basics -
More customers- Volume -
Richer customers- Revenue -
Profitable customers- Value -
1/1/2012 1/10/2012 1/7/2013
8A Peer2PeerVentures Company
For more information, please contact us !
TopMarketeers Network
Victor van Tol
M: +31(6)1088 6451E: [email protected]
To view all our recent press coverage, please visit Www.SnappCar.nl
9 TopMarketeers Network
Context & Business Model
Where are we today
Online Platform
Appendix
Contents
10 TopMarketeers Network
11 TopMarketeers Network
12 TopMarketeers Network
13 TopMarketeers Network
A Peer2PeerVentures Company
The car as a holy cow is changing rapidly: Peer2Peer Car Sharing is a go !
14 TopMarketeers Network
Trendwatchers: Collaborative Consumption rocks
Car more of a commodity (eg USA, Japan)
Peer2Peer Carsharing successes(eg UK, France, USA)
Consumer insights: 21% wants to rent out the car for sure
SnappCar takes care of all your worries (eg insurance)
Community approach: Local & Social Networks
Credibility: ANWB & Partners