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Snapshots

“Inauguration of Anti-Counterfeit Mass Awareness Campaign, Bharuch District, Gujarat”

Venue: Patidar Bhawan Dharmashala, Sarbhan village, Amod Taluka, Bharuch District. Date: 11 March 2019 (Monday) Time: 10:30 AM

The CropLife India Anti-Counterfeit Mass Awareness Campaign, “Jagrut Khedut Samruddh Khedut” was held on 11 March 2019 at Patidar Bhawan Dharmashala, Sarbhan village, Amod Taluka, Bharuch District. This Pilot Project is being conducted under the aegis of Grow Safe Food campaign and is supported by Department of Agriculture, Govt of Gujarat. Shri K.S. Padhiyar, Agriculture Extension officer, Amod, Dr R. B. Patel & Dr R. R. Patel, Professors, Navsari Agriculture University, College of Agriculture, Bharuch Campus, attended the event & addressed the gathering. Event was well attended by more than 325 Farmers. Village Sarpanch, Dealers, Retailers and Distributors of Crop Protection Products were also present at the event. Representatives from Member Companies namely Bayer, Corteva, FMC, BASF & PI Industries participated actively in this Event.

Inauguration of Anti-Counterfeit Mass Awareness Campaign

Bharuch & Vadodara District, Gujarat

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Glimpses of the program

Mrs Sony Mamgai welcoming to august gathering & felicitating to Dr R B Patel, Professor, Navsari Agriculture University.

Shri Ashraf Ali, Bayer welcoming & felicitating Shri K.S. Padhiyar, Agriculture Extension officer, Amod at the event.

Dr R R Patel, Professor, Navsari Agriculture University addressing the gathering.

Prayer song sung by School Girls & Lightning of lamp by the Dignitaries

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Shri Ashraf Ali, Bayer & Shri Abhigyan Rai, Corteva addressing the gathering at the event.

Dr Bakul Joshi, FMC India elaborated on the subject while addressing the gathering at the event.

Puppet Show conducted by the Duduz House Agency team

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Screening of CropLife India ACF Film & Project details delivered by Mr Ashok Patel, Kruti Charitable Trust NGO

Farmers’, Dealers, Sarpanch etc gathering from the villages of Amod, Padara, Kurjan & Bharuch Distirct were approx. 325 in numbers.

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The event news was covered by Local News Channel “In Bharuch”, leading news broadcasting News channel in Gujarat. The Channel has large number of Cable TV Subscribers & running in more than 200 villages and in 6 towns including Bharuch and Ankleshwar. The broadcast cable Channel is round the clock news channel, have latest updates on happenings. Channel “In Bharuch” though is a local Channel but earned its reputation in a big way at National & International level. Thanks to Kruti Charitable Trust NGO for helping in making the program a success.

Kindly find the link below to watch the news on CropLife India Inauguration Event, Gujarat

https://www.youtube.com/watch?v=MnMRFQo5w8k In Print Media, leading Gujarati Newspapers ‘Divya Bhaskar’ & ‘Sandesh’ have published the program details.

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We will be running a campaign in the villages of Amod, Bharuch, Karjan & Padara Talukas, Bharuch & Vadodara Districts, Gujarat educating the farmers about the important points they should keep in mind while making any purchase. This will be done via nicely fabricated vans, wall writings, posters, pamphlets, radio jingles, rally, training etc. If the farmers starts practicing this to validate and purchase the genuine products, then the counterfeit manufacturers will be demotivated and will be forced to abstain from manufacturing counterfeit agricultural products. This would give an extra confidence to the farmers that the product which they are purchasing is genuine. Although, the key stakeholders will also get benefitted by marking their presence and can boot confidence by addressing the campaign among the farmers, Dealers etc to sensitize on the subject. At the welcome address, we introduced CropLife India and its various companies and our mission in conducting such projects in various parts of India over the past many years. Our main concentration on aspects such as recognition of spurious/ counterfeit products and Responsible use of Crop Protection Products and the officials were aware of the magnitude of spurious products that were flooding the markets. After prayer (sung by School Girls), all dignitaries were welcomed and bouquet was given to them as a token of respect. Mr. R.R.Patel (Professor of Agriculture, Bharuch) advised the farmers to use IPM methodology to get perfect result; Mr. Abhigyan Rai (Dow-Dupont), Mr. Ashraf (Bayer) said that improvement is required to spread the awareness among farmers on correct handling- storage of pesticides and identify counterfeit pesticides, for which education and training programs for the farmers should be strengthened; Dr Bakul Joshi (FMC) delivered the messages in Gujarati language as Gujarat is his native place Officials from Agricultural Department and Agriculture University and other civic officials who attended the function were perceptibly appreciative of the efforts by CropLife and Member companies in this kind of service extended to the farmer. Puppet show was organized for the farmers’ awareness. It is a good medium for spreading the messages especially in villages. With respect to keep the choice of farmers, the function was ended with Lunch, It was arranged in nearby open space in the village.

Event Brief

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Although this project is for Four (4) Months and covers more than 175 villages, our intention is to spread our message widely in the State Govt. circles so that media picks up cues of the work that our NGO Kruti Charitable Trust will undertake in the Bharuch & Vadodara Districts, Gujarat and State Govt. may wish to replicate this project in other parts of the State of Gujarat. All in all, a good & successful project start and the Member Companies representatives from Bayer, Corteva, FMC; BASF & PI Industries etc were very supportive throughout the function. Paticipation from CropLife India Members

1) Mr Ashraf Ali, Bayer CropScience

2) Mr Abhigyan Rai, Corteva

3) Dr Bakul Joshi, FMC India

4) Mr Nilesh Pawar, BASF

5) Mr Ilesh R Sojitra, PI Industries

Particpation from CropLife India

1) Ms. Sony Mamgai

Agenda of the program:

11:00 – 11:15 hrs Prayer & Welcome Song by School Girls

11:15 – 11:25 hrs Welcome and Introductory Remarks

Mr Brij Uberoi/ Sony Mamgai CEO, CropLife India

11:25 – 11:30 hrs Welcome to Guests with Flower Bouquet

Representatives from CropLife India, and Leading farmers

11:30 – 11:45 hrs Lamp Lighting by Dignitaries

11:45 – 12:00 hrs Special Address Dr Bakul Joshi, CropLife India

12:00 – 12:05 hrs Special Address Deputy Director of Agriculture, Govt of Gujarat, Bharuch

12:05 – 12: 10 hrs Special Address Dr K G Patel Dean, Navsari Agriculture

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University, Bharuch

12:10 – 12: 30 hrs ACF Film All

12:30 – 01:00 hrs Project overview/ Puppet Show on ACF

Mr Ashok Patel, President-Kruti NGO / All

01:00 – 01:05 hrs Special Address KVK, Bharuch

01:05 – 01:10 hrs Keynote Address by Chief Guest Govt. of Gujarat

01:10 onwards Vote of thanks Mr Ashraf Ali/ Mr Abhigyan Rai CropLife India

Lunch