So you wanna be aVP of Digital Technology.

ARI NAJARIAN@stickbyatlasPRESENTED BY:

If I don't include this slide, I'm probably going to forget to introduce myself.

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INTRODUCTION

If I don't include this slide, I'm probably going to forget to introduce myself.

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If you have a question or a comment, I’ll be monitoring Twitter!

INTRODUCTION

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INTRODUCTION

I'll be posting this slide deck online after the presentation.Look for a link to it on my Twitter stream.

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The Job Description

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Ensure that the company is using information and technology appropriately and in support of the company goals.

THE OFFICIAL JOB DESCRIPTION

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Provide leadership in the development of the Business Plan by providing ideas on how technology can be used to either save time or reach more customers.

THE OFFICIAL JOB DESCRIPTION

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Conduct a "Capabilities" survey to determine what level of knowledge and interest the company members have in PCs, email and the Internet.

THE OFFICIAL JOB DESCRIPTION

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Establish a set of goals per department on their requirements for technology and training.

THE OFFICIAL JOB DESCRIPTION

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Determine if policies are required to go with the initiatives identified, such as editorial review for a website, and propose these for inclusion in By-laws.

THE OFFICIAL JOB DESCRIPTION

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Ensure members can achieve the goals in the plan

i.e. communicate with each other, maintain records electronically, set up a website to advertise the product or service, etc.

THE OFFICIAL JOB DESCRIPTION

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As defined in the Business Plan, create spreadsheets, presentations or graphics, build websites, posters, signs or other materials required by each department.

THE OFFICIAL JOB DESCRIPTION

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That was the official description of your job.

Now, let's talk about what you're really responsible for.

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In 2014, every company is a technology

company.

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The most important thing you will do is

make wise decisions about technology.

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Some examplesfrom my personal experience

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What mobile devices do we deploy for our team?

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Which wireless provider do we go with?

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Which internet & bandwidth provider?

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Which mobile device management service?

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Which collaboration platform?

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Which software version control system?

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Which domain registrar?

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Which accounting software package?

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Which social media services will we be active on?

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Which programming language do we build our

software with?

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Why are these decisions so critical?

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Who remembers these?

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What about this?

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Or these?

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Maybe some of you used this:

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Ever said to yourself, "Wow, I'm glad I

didn't end up buying that product." ?

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Congratulations! You made a wise decision about

technology.

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EXERCISE

Let's see if we can do that again.

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EXERCISEChallenge 1

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EXERCISEChallenge 2

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EXERCISEChallenge 3

+ Native apps

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In conclusion...

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By the way...

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Final questions?