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so you want to be data driven

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Page 1: So you want to be data driven

Warning!

Participation will be required during this presentation

This presentations contains visual content put together by a person with not graphic design or photoshop skills.

Page 2: So you want to be data driven

Being Data Driven

Page 3: So you want to be data driven
Page 4: So you want to be data driven

What?

Being Data Driven

Page 5: So you want to be data driven

Data Driven Decision Making

Why?

Page 6: So you want to be data driven
Page 7: So you want to be data driven

How?

Reduction of uncertainty

“I have approximate answers, and possible beliefs and different degrees of certainty about different things, but I am not absolutely sure of anything…” Richard Feynman

Page 8: So you want to be data driven

The Lean Startup

Lean: Light weight

Page 9: So you want to be data driven

Key Concepts

Build - Measure - Learn Minimum Viable Product

(MVP) Vanity metrics

Page 10: So you want to be data driven

Build - Measure - Learn (Repeat)

Page 11: So you want to be data driven

Minimum Viable Product (MVP)

How fast can we learn?

Page 12: So you want to be data driven

Vanity Metrics

Page 13: So you want to be data driven

Vanity metrics

Page 14: So you want to be data driven

Actionable metrics

Example: Daily Active Users (DAU) > Installs Lagging vs Leading indicators

Page 15: So you want to be data driven

A/B Testing

Page 16: So you want to be data driven

You don't use science to show that you're right, you use science to become

right.

A/B Testing

Page 17: So you want to be data driven
Page 18: So you want to be data driven

Lean analytics (Bonus)

Stages of a startup One metric that matters Lines in the sand

Page 19: So you want to be data driven

The 5 stages of a startup

Empathy Stickiness Virality Revenue Scale

Page 20: So you want to be data driven

Questions?

Page 21: So you want to be data driven

Feedback

Thank you :)


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