so you want to be data driven

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Page 1: So you want to be data driven

Warning!

Participation will be required during this presentation

This presentations contains visual content put together by a person with not graphic design or photoshop skills.

Page 2: So you want to be data driven

Being Data Driven

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What?

Being Data Driven

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Data Driven Decision Making

Why?

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How?

Reduction of uncertainty

“I have approximate answers, and possible beliefs and different degrees of certainty about different things, but I am not absolutely sure of anything…” Richard Feynman

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The Lean Startup

Lean: Light weight

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Key Concepts

Build - Measure - Learn Minimum Viable Product

(MVP) Vanity metrics

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Build - Measure - Learn (Repeat)

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Minimum Viable Product (MVP)

How fast can we learn?

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Vanity Metrics

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Vanity metrics

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Actionable metrics

Example: Daily Active Users (DAU) > Installs Lagging vs Leading indicators

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A/B Testing

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You don't use science to show that you're right, you use science to become

right.

A/B Testing

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Lean analytics (Bonus)

Stages of a startup One metric that matters Lines in the sand

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The 5 stages of a startup

Empathy Stickiness Virality Revenue Scale

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Questions?

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Feedback

Thank you :)