so you want to be data driven
TRANSCRIPT
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Warning!
Participation will be required during this presentation
This presentations contains visual content put together by a person with not graphic design or photoshop skills.
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Being Data Driven
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What?
Being Data Driven
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Data Driven Decision Making
Why?
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How?
Reduction of uncertainty
“I have approximate answers, and possible beliefs and different degrees of certainty about different things, but I am not absolutely sure of anything…” Richard Feynman
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The Lean Startup
Lean: Light weight
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Key Concepts
Build - Measure - Learn Minimum Viable Product
(MVP) Vanity metrics
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Build - Measure - Learn (Repeat)
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Minimum Viable Product (MVP)
How fast can we learn?
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Vanity Metrics
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Vanity metrics
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Actionable metrics
Example: Daily Active Users (DAU) > Installs Lagging vs Leading indicators
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A/B Testing
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You don't use science to show that you're right, you use science to become
right.
A/B Testing
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Lean analytics (Bonus)
Stages of a startup One metric that matters Lines in the sand
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The 5 stages of a startup
Empathy Stickiness Virality Revenue Scale
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Questions?
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Feedback
Thank you :)