soa & application development summit

europe.gartner.com/soa

The 12th Annual

Gartner SOA & Application Development and Integration Summit 2009SOA Health Check: In Tough Times Reconsider Everything, Evolve, Enable Change

Paolo MalinvernoResearch VP

Massimo Pezzini VP & Gartner Fellow

Dr. Thomas KiesslingChief Technology Officer, bwin

Thought Leaders and Summit Co-Chairs

Keynote Address

Register by 24 April 2009 and save €500

Register today at europe.gartner.com/soa2

Key Benefits you will gain from attending the Gartner SOA & Application Development and Integration Summit:

• Find out how SOA has changed in the current economic climate and how it can come to your rescue by delivering greater operational efficiency and reducing the cost of staying in business.

• Learn how to master SOA by gathering practical tactical information you can action right away.

• Discover how SOA helps exploit discontinuities in the market, and how to take advantage of a disruptive innovation wave.

• Learn how to efficiently and cost effectively link together your ERP, CRM, SCM packages, legacy systems, new Web-based and other applications through message-oriented middleware, ESB suites and other application integration technologies.

• Discuss how the impact of XaaS, Cloud Computing, WOA and slowly maturing Web services will be felt in applications as well as platforms and services and learn what this means for you.

• Understand how SOA and other technologies can help you tackle the “doing more with less” challenge through modernization and leverage of your legacy applications

• Hear end user case studies on how your peers tackled and overcame their challenges and what lessons they learned and how these benefited their businesses.

• Discover how to frame SOA to hit business value, in the context of a broader application strategy, how to coordinate SOA with Enterprise Architecture, how to align business and IT, how to tackle the relevant organizational and governance challenges.

• Harness the Gartner vision and market overview, keeping you up-to-date on latest developments and trends.

• Roll up your sleeves and benefit from the many track session focusing on How To, Do’s and Don’ts, and Best Practices.

COnTEnTS SuMMARy

Page 3 Plenary Sessions

Page 4 – 11 Summit Agenda: The Tracks and Sessions

Page 12 Gartner Research: Meet the Analysts

Page 13 Your Summit Experience

Page 14 Solution Showcase

Page 15 How to Register

Your Summit – Your agenda!With a wealth of sessions, it is helpful to have a tool to build your personlized agenda focusing on your own needs. The online Agenda Builder helps you select the relevant sessions and schedule them in your calendar, and to build networking and reflection time into your schedule.

Go to europe.gartner.com/soa to view the full agenda and plan your days.

Introduction

Introduction to the Summit — Overview The “perfect storm” hitting the worldwide economy forces organizations to reconsider everything in their IT strategy. Including their approach to service-oriented architecture. IT departments are asking themselves: What can SOA do for me right now? Is there real value in SOA or was it just hype? Can SOA help me get through the mayhem or is it a luxury I cannot afford anymore?

The SOA & Application Development and Integration Summit answers these critical questions by discussing how SOA and related technologies — middleware, application integration, BPM, BAM, governance technology, application platforms, application development tools, data integration, MDM, multienterprise B2B tools and services, Web 2.0, cloud and others — can help organizations efficiently support the challenges ahead, but also take advantage of the opportunities manifested in times of profound changes.

As organizations realize that mastering SOA is critical to survive the economic turmoil, learning the “how SOA” becomes paramount. The summit addresses this by discussing methodologies, governance, organizational and skills issues, best practices, “how to” patterns, technology and product evaluations and case studies.

But sooner or later the perfect storm will die down. Companies that have weathered the turmoil by building innovation will have a competitive advantage. The summit overviews emerging IT paradigms and technologies that will help organizations benefit from the new cycle of growth by analyzing topics like social software, cloud computing, XTP and event processing.

IT organizations attending the SOA Health Check will be better equipped for the navigation through the troubled waters so that they can see the land before their competitors.

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Register Now and Build Your Agenda at europe.gartner.com/soa

Gartner Opening Keynote: SOA Health Check: In Tough Times Reconsider Everything, Evolve, Enable ChangeDespite SOA adoption being the highest in Europe (nearly 70% of European organizations), few companies master the art of building SOA, and the more difficult art of using it to a company’s advantage. In times when it is absolutely vital to prove the value of every initiative, this session will introduce the content of the summit and start unveiling how SOA can contain costs, get more out of your existing assets, exploit discontinuities in the market, and simply ride a disruptive innovation wave. • How tough are the times we live in? • What value does SOA bring to the rescue, and how do you

measure it? • Why and how does SOA help?Paolo Malinverno, Gartner

Gartner Closing Keynote: There is Life After the “Perfect Storm”: Technology Trends to Watch Even the worst recession in decades will eventually finish and enterprises will enter a new cycle of growth. But meanwhile the “Perfect Storm” will have changed everything in business and IT. The economic and social implications of the profound transformations we are going through are still unknown, but one thing is certain: IT will be asked to support new business models, new regulations and new ways of managing relationships. As they help the business side of the house “tighten the belt”, savvy IT departments will have to prepare for the next wave of change by rethinking their application infrastructure strategy. • What will be the key business and IT challenges hatched up by

the perfect storm in the economy? • How will the application infrastructure middleware market look

in five years? • What are the key technologies that will enable organizations to

quickly start over as soon as the economic uproar has subsided? Massimo Pezzini, Gartner

Executive Keynote: bwin Raises the Stakes for Online Poker with SOAEurope’s No.1 online gaming provider has built its poker platform empowering 25 international poker operators to implement unique white label/SaaS solutions. “Next Generation Poker” (NGP) has accomplished platform decomposition and modularization unsurpassed on the market. It is built on a single underlying poker integration platform based on SOA and EDA architectural best practices. This foundation supports an increasing range of multi-national regulatory gaming requirements enabling various integration scenarios for large scale cost efficiency. Key principles include functional decomposition, environment abstraction, encapsulation of core business logic, flexible packaging and first class operational excellence. These efforts have increased the scaling capability of the IT organization by a factor as well.bwin’s business strategy is to promote bwin gaming brands (bwin.com, bwin poker, bwin.de, bwin.it, etc.) to its 13 million registered customers, as well as building strong IT platform capabilities for gaming operators. The strategy is supported by an IT organization of 600 staff, including 300 Java and .net application developers.Dr. Thomas Kiessling, Chief Technology Officer, bwin

Gartner Open Research Meeting Gartner Open Research Meetings are lively affairs, with direct and sometimes wild exchanges of ideas and perspectives: come and listen to (or, if you have a strong opinion, challenge!) a dozen Gartner analysts debating live three provocative assumptions related to the summit topics. Don’t be surprised if the interactive dialogue opens a few eyes, bringing new and important ideas to the forefront. The SOA & ADI Analyst Team

End-user Case StudiesThe Summit features several end-user case study presentations from senior IT and business executives from leading organizations from various industries and countries. The case studies bring the practitioners’ own valuable experiences to the audience and highlight the technologies and solutions adopted in their own environments, as well as a description of strategy and approach, choice of technologies, mistakes to avoid and how to measure success.

Keep updated as the case studies are added to the agenda — see europe.gartner.com/soa

Plenary Sessions

P Practical Guidance: We understand your need for tactical information you can action straight away. Please look out for sessions marked with a “P” icon for content focused on How To, Do’s and Dont’s and Best Practices.

G Gartner Vision: Business and technology leaders turn to Gartner for strategic insight, market overviews and information on upcoming trends. Sessions with a particular focus on visionary thinking are marked with a “G” icon.


Track 1 The Business and the Governance of SOA Nowadays and more than ever, embarking on an SOA initiative requires careful evaluation of business benefits, prudent planning and staffing and the appropriate level of governance. Discover how to frame SOA to hit business value in the context of a broader application strategy, how to coordinate SOA with Enterprise Architecture, how to align business and IT, how to tackle the relevant organizational and governance challenges and how to derive value for the most advanced architectural approaches such as events processing, BPM and multienterprise B2B.

Summit AgendaPresented by both Gartner analysts and invited guest speakers these sessions offer the very latest topical updates and actionable insights on the subjects most critical to your organizational development and innovation.

Business Alignment in a SOA WorldBusiness alignment is a perennial challenge for IT, and it’s getting even harder now that different business areas must rely on shared capabilities enabled by SOA, extensive integration, and enterprise portals. And for many organizations, the business is independently pursuing solutions (e.g. Software as a Service), or are able to create solutions using models and mashups. • Examine critical elements of business

alignment• Provide a method to assess business

alignment across application disciplines• Introduce a framework to achieve greater

unity.Susan Landry and Anne Lapkin

The Evolving Market for BPM Technology — The SOA ConnectionMany BPM disciplines (such as discovery, analysis and performance management) are best supported by BPM technology. Competence in these skills must become engrained in the work habits of business professionals. Today’s Business Process Management Suites (BPMS) represents state-of-the-art technology for business managers to explicitly manage daily operations, leveraging an enterprise business process platform (BPP). One of the four use cases that the products support is ‘redesign’ for a process-based SOA. • Who will be BPMS leaders? • How can users leverage today’s BPMS

technology for tomorrow’s BPP? • How will BPM and SOA evolve during

the next five years?Marc Kerremans

If You Had an Application Strategy, What Would It Look Like?The typical “de facto” application strategy approach works in a slow-changing environment, but cannot support today’s radical and rapid changes needed for SOA, BPM and advanced integration. Organizations need to build a coherent, modern, vision-focused strategy, but few know where to start and how to craft the right objectives, structure and content. This session will present a framework for constructing a modern application strategy, and will provide practical advice on how to create and evolve one. • What is an application strategy, and how

do you know you need one? • How do you create an application strategy

that will evolve? • What do you need to do to bring the

strategy to life in day-to-day practice?Susan Landry

Riding the SOA Tiger: Practical Governance for SOAOK, governing an SOA is difficult. OK, if you don’t govern the growth of an SOA, it will degenerate and implode. But practically, what needs to be done to govern an SOA? Come to this session to learn which governance processes should be put in place, which roles should act in them, and get a hands-on, practical, down-to-earth guide to put just enough reins on your SOA Tiger, and steer it firmly towards business value.• What does a SOA governance process

look like?• What roles are needed in an IT

organization to run SOA Governance processes properly?

• What are the most fundamental SOA Governance processes to put in place?

Paolo Malinverno

Achieving Excellence with EA — the Present and Future of Enterprise ArchitectureLife has never been more challenging than it is for enterprise architects today. One the one hand, enterprise priorities are changing so quickly that it’s hard to keep up. On the other hand, the opportunity to deliver value has never been greater. In this presentation, we’ll explore the behaviors of leading EA programs that are delivering value to their enterprises in the current challenging climate. We will define how you can leverage the best practices to increase value delivery in your own organization. • What is the current state of EA? • What are the key indicators for enterprise

architecture maturity? • What are leading EA programs doing today

that will be in the mainstream tomorrow? Anne Lapkin

What’s Between You and the Cloud — Multienterprise SOA GovernanceWhether exploring the Cloud for B2B integration, or extending Web services, interoperability across domains continues to be a challenge because of various security, management, and visibility issues. The methodologies (ICC and CoE) and technologies (service registries and policy enforcement) associated with SOA governance will allow companies to successfully interoperate in a well managed, value-driven way. This presentation will reintroduce the notion of B2B Web services and SOA, present the challenges involved, and examine how various vendors are developing and delivering technology to fulfil promises made a decade ago. • How will companies share their internal

services and applications with their business partners?

• Which emerging and existing technologies will enable this style of service-centric multi-enterprise collaboration?

• Which vendors currently offer software and services for service-centric multi-enterprise collaboration?

Frank Kenney

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“ By 2010, general, holistic supply-side governance solutions will begin replacing discipline-specific solutions.” Gartner Predicts

Gartner Analyst/user RoundtablesModerated by a Gartner analyst, these sessions are a great forum for hearing what your industry peers are experiencing on issues similar to those you face. Be prepared to join the discussion and share best practices and practical advice. All end-user attendees at the event are invited to register for Gartner Analyst/User Roundtables by reserving their place at the Gartner One-on-One Booking Desk.

Governing and Managing Applications In a SOA WorldTo succeed with SOA, BPM and advances like EDA, application organizations must transform and must be run like a business. And because applications make up the majority of IT staffing levels and up to half of most IT budgets, their effectiveness is coming under scrutiny. You need a set of common governance frameworks and management processes to consistently and effectively allocate resources. • What application governance,

management and business alignment disciplines will be required?

• How do you assess your organization’s capabilities and prioritize steps for advancement?

• What approaches and tools help deliver the best mix of business capability, speed and quality?

Susan Landry

EDA and Event Processing Scenario: Two Ways to Capture the Value of EventsBusiness processes and application systems that incorporate event-driven architecture (EDA) principles are more effective than traditional IT systems because they reflect the way people and organizations actually operate. Companies use business events for two reasons: to engineer more flexible application software, and to improve situational awareness and real-time response through business activity monitoring (BAM). • Where will organizations derive tangible

benefits from business-event processing? • Which tactics and best practices will

mainstream companies employ to pursue successful event-processing strategies?

• Which strategies will vendors use to pursue the event-processing market, and how can user companies pick the approach that fits them best?

Bill Gassman

Architects and Developers Are at War — And SOA is Caught In the MiddleThe drive for business agility, shorter cycle times and increased emphasis on business value have given rise to greater use of agile and lean development methods, creating tension between the architects – who want to enact a grand plan – and agile developers, who just want to get it done. Unplanned SOA can lead to the proliferation of siloed applications, poor reuse, unrationalized information and higher total cost of ownership (TCO) – but totally architected solutions just take too long. • What are the common misconceptions

that cause SOA projects and EA to work poorly together?

• How should enterprise architects and development teams collaborate, and what supporting techniques are there?

• How can we inject just enough planning to support the need for speed without giving in to chaos?

Anne Lapkin

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AUR 1: Managing the Data Side of SOA: Dos and Don’ts

Andreas Bitterer

AUR 2: Lessons Learned in Enterprise Mashups

David Gootzit

AUR 3: Best Practices for B2B SOA

Benoit Lheureux

AUR 4: Best Practices in Using SOA Governance Technologies

Frank Kenney

AUR 5: How to Implement a SOA Infrastructure: ESBs, Appliances, Flow Managers Jess Thompson

AUR 6: Next Practices: Getting Application Infrastructure Services From the Cloud David Mitchell Smith

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Do’s and Don’ts for Cost Effective SOAWhen everybody talks of cost cutting SOA looks like a nice to have. However, experience says that gradual and wise adoption of SOA coupled with BPM, SaaS and other disciplines can lead to greater business efficiency without compromising agility and innovation. This presentation discusses the “do’s and don’ts” for successful enterprise-wide SOA in a time of shrinking IT budgets. • What will be the drivers to SOA adoption

in a time of belt tightening? • How will organizations deploy their SOA

infrastructure by minimizing costs and maximizing benefits?

• Which are the key hurdles on the way to cost effective SOA, and how can organizations get over them?

Massimo Pezzini

Selecting Backplane Infrastructure Technologies to Support Your SOA and BPM InitiativesComplex initiatives such as service-oriented architecture (SOA) and business process management (BPM) increase the need for integration. This presentation examines the role that integration technology will play in addressing the needs of those initiatives. • How are modern application systems

evolving? • What features are needed for your SOA

backplane and what types of products supply these features?

• How do vendors of these products compare, and what must an organization do to select the products that best suit their requirements?

Jess Thompson

How to Make Agile Waterfall: Breathing Life into Prescriptive PracticesThe 80’s and 90’s saw a rush to implement software improvement programs to add rigor to chaotic and uncontrolled development discipline. This has left a legacy of waterfall development, in which prescriptiveness wins out over agility. This session looks at how organizations can achieve the right balance of control and agility by weaving new practices into the existing software life cycle. • Why do plan-driven and prescriptive

processes look enticing, but are often smoke and mirrors?

• How are BPM, SOA and Web 2.0 stressing old-style waterfall application development and do they require a new approach?

• How to integrate lean and agile principles and practices into an existing development process?

David norton

XML Gateways To Application Integration: Hardening Your Appliance StrategyAll appliances aren’t equal and in many cases solve a myriad of technology issues. Regardless whether your need is XML processing, faster than light messaging or SaaS integration there is an appliance that fits your needs.Frank Kenney

The Rise of the Agile Software Factory The lines between agile development and methods that are considered more formal, such as model and metadata-driven development, are blurring. Principles of iterative delivery, team focus and engaged customer are common in most modern methods. Agile teams have synergy with teams organized around more-formal lines, such as a software factory’s and product line development. Agile teams can focus on developing solutions using assets that are developed and maintained using more formal approaches. Agile software factories will become increasingly popular both in-house and off-shore for SOA and non SOA solutions. • What are the potential benefits to the

business and IT organization of the Agile Software Factory?

• Why the Agile Software Factory is more than the sum of its parts and the natural evaluation of high and low ceremony process i.e. CMMI meets Agile.

• Principles, practices and roles for getting started and maintaining the factory.

David norton

21st Century Application Development Tools, Environment and PlatformsDevelopment tools are the foundation of any IT strategy. These technologies make up the core of any application development (AD) strategy, and dictate the scope and stability of all IT long-term investments. Here we examine the latest trends in AD tools, the environments they are leveraged within, and the technology platforms they support. We pay particular attention to the ones best capable of supporting next-generation service-oriented architecture (SOA) challenges. • How do we assess and measure the

market viability of application development tools?

• Which application development environments and platforms offer the optimal foundation for next generation AD challenges?

Joseph Feiman

Track 2 Application Integration and SOA TechnologyAt the core of SOA and other modern SOA-derived approaches like BPM lies application integration enabled by a variety of middleware technologies framed in an “SOA Backplane”. Proper selection and implementation of application infrastructure technologies is critical for the success of integration-enabled SOA initiatives. Learn how to leverage application integration for SOA and BPM, how to effectively evaluate, select and implement the components of the enabling application infrastructure and what are the most appropriate development methodologies and tools.

Summit Agenda

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“ In 2012, more than 50% of advanced, new enterprise application systems will incorporate commercial CEP technologies to support near-real-time operational intelligence, intelligent flow management or automated sense-and-respond capabilities.” Gartner Predicts 2

Integration Practices for Advanced SOAThe confluence of trends occurring today is unprecedented. Service– and Web- oriented architectures, event-driven systems, context-aware computing, and extreme transaction processing are contributing to profound changes in how integration is done, how systems are designed for integration, and what technologies are used to accomplish integration goals. • How is IT changing?• How do those changes affect integration?• What should you do about it right now?Dan Sholler

Application Platform Scenario: From the Trenches to the CloudOracle’s acquisition of BEA leaves IBM, Microsoft and Oracle as a “triopoly” of dominating giants in application infrastructure markets and beyond. Red Hat, Salesforce.com, SAP, SpringSource, Tibco, Software AG, Progress and Sun are some of the notable challengers competing to offer a comprehensive, alternative technology stack for new SOA-style business application projects. To help users make the right choices in the changing vendor landscape, we examine the application platform scenario, including the industry trends guiding the users’ and vendors’ strategies. • How do changing IT practices affect the

best-of-breed application platform stacks?• How does Oracle’s acquisition of BEA

change the market landscape?• How do users choose the application

platforms for new business application projects?

yefim natis

Composite Applications: How Modern Architecture Will Help You Leverage Your Packaged Application AssetsComposite application integration helps organizations that are building new applications by leveraging custom and purchased assets. This session explores the changes to packaged applications, analyzes key vendors’ strategy and discusses how organizations should prepare for SOA and composite applications. • What is the nature of composite

application integration and how will it provide you with benefits?

• How will packaged application users leverage composite application integration and SOA?

• How will Oracle, SAP and other packaged application vendors support SOA and composite applications?

Jess Thompson

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Jump-start your Summit experience with our pre-Summit interactive sessions. Use these valuable sessions to deepen your understanding of the vital issues and emerging trends and opportunities which will be central to the Summit content. A separate payment is required to attend these sessions.

Pre-Summit Tutorials and Workshops B Beginner

A Advanced

Track 1

Workshop: Application Development Agility Maturity Stages and PracticesWorkshop length: 2 hours

David Norton

Divide and Conquer: Taming SOA Complexity Through FederationMassimo Pezzini

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Understanding ESB Suites and Other SOA Technology AlternativesJess Thompson

Patterns and Guidelines for Starting with SOA and Moving to Advanced SOAYefim Natis

SOA Meets BPMMarc Kerremans

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For more information on the Tutorials and Workshops please visit

europe.gartner.com/soa


Initiating the SOA Effort

Service-oriented architectures (SOAs) are complex constructions. Many enterprises are uncertain about how to start the journey to SOA. Gartner’s best-practice approach will enable an SOA effort to take off, while also limiting the initial technological and organizational investment. • How can companies avoid SOA false

starts? • Which is the ideal SOA starting point to

help ensure SOA success and longevity? • Which milestones will help you keep the

SOA momentum going?Dan Sholler

Achieving Real-time Awareness with Business Activity MonitoringBusiness Activity Monitoring (BAM) is a style of Business Intelligence application that provides real-time access to critical business performance indicators. The result is improved speed and effectiveness of business operations. Common applications of BAM show how business processes are performing, and issue alerts which grant additional time to manage threats or opportunities. • How does Business Activity Monitoring

work? • Where are the value and the challenges

in deploying BAM?• Which technologies are used to build

BAM applications?Bill Gassman

When the Software Outlives the Developers: Market Forces Driving IT Modernization What happens when your software outlives your developers? The impact of demographics, technology and expectations are dramatically affecting an organization’s ability to deliver. What plans has your organization developed to respond to the inevitable and undeniable market forces on the horizon? This presentation will describe these forces and awaken attendees to the importance planning will have on their application portfolio and infrastructure. • Which market forces are driving

IT modernization decisions across the globe?

• Which options are available to clients to move their application portfolio forward?

• What technologies represent the future of AD?

Dale Vecchio

Cheaper, Faster, Bigger, Easier: Transaction Processing is Back in VogueEven in the era of cloud and SOA, transaction processing (TP) technology remains pivotal to ensure high calibre quality of service. TP core principles are immutable, but their implementation is radically changing due to technology innovation, business requirements for cost efficiency and emerging cloud-enabled computing paradigms.• How will open source, SOA, event

processing, cloud computing and other trends impact the evolution of transaction processing architectures?

• What will be the key enabling technologies for the next generation of SOA and cloud-enabled extreme transaction processing (XTP)?

• How will organizations take advantage of XTP technologies to improve their efficiency, reduce their costs and ultimately stay in business?

Massimo Pezzini

Best Practices and Technologies for Data IntegrationSolid practices and technology for data integration are required to achieve reliable consolidation, synchronisation and delivery of data throughout the enterprise. Data integration architectures, tools and markets are morphing as they become integral functions in an enterprise’s information infrastructure. • Where do data integration techniques

and technologies add the most value in the broader context of information management?

• What comes next in data integration adoption and technology, particularly in SOA?

• What is the state of the data integration tools market, and how will it evolve?

Andreas Bitterer

Why Bother Managing SOA Applications?Application architectures have continued to move at a rapid pace to keep up with the demand from the business for greater flexibility and agility. Thus in the current phase of its evolution, SOA has become one of the most popular application architectures. As IT operations is usually blamed for any production downtime, should it take SOA applications at face value or how should these applications be supported in production? Is it too late to think about manageability when SOA hits the production shop floor? This presentation explores various options. • What are the challenges in managing

applications in a SOA environment? • How is the IT operations management

technology evolving in the area of SOA and application management?

• What best practices should IT organizations follow to improve SOA and application management?

Milind Govekar

Summit Agenda

Track 3 Operational Efficiency through SOAThe primary goal of any IT project nowadays is aimed at gaining greater operational efficiency and reducing the cost of staying in business. Reducing IT expenditure is imperative. Investments must be justified through short-term cost efficiency benefits. False starts are most dangerous. Reacting swiftly is vital. Find out why MDM and BAM play a role in this picture; how middleware technology, application modernization, modern transaction processing techniques and data integration enable “doing more with less” and how to address the associated security and management challenges.

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3Can SOA Save Legacy Applications?Composite applications represent a more agile way to meet ever-changing business demands. Composite applications do not require completely new development. Reusing existing systems as the source of business functions provides a low-cost, low-risk way to get started. Service-oriented architecture is becoming the next great hope for success. This presentation highlights the issues with reusing legacy applications as services and describes technologies and techniques that can be used today. • Which techniques can be used to

modernize legacy applications as services?

• Which tools wrap applications and provide building blocks for composite applications?

• Which vendors provide the most viable solutions for reusing applications in more modern application architectures?

Dale Vecchio

Master Data Management — Does SOA Need MDM, or Does MDM Need SOA?The focus of business process management initiatives and service-oriented application development initiatives are to create a more-agile and reusable set of processes in the form of services. But, the majority of services will only be as agile as the availability and consistency of data used by them. This will require a focus on the design and management of an agile information-driven architecture where master data management disciplines can be a key contributor. • What impact does service-oriented

architecture have on the agility and management of the information architecture?

• How will organizations leverage the ability of master data management disciplines to capture and track data rules and specifications for the next generation of processes and what best practices will they use to implement them?

• What must organizations do in terms of transitioning people, process and technology to be able to ensure adequate levels of information agility for business process redesign initiatives?

Andrew White

Application Security in the SOA World — Technologies, Methodologies and Practices How AD processes for SOA should be changed to meet modern security requirements? A myriad of applications have already been built without those security considerations and yet they are an asset for enterprises, source of Web services, and players in SOA. Could they be made secure enough to withstand modern attacks? • Why do AD organizations build

insecure applications? • What application security issues

is SOA facing? • Which vendors, tools, methodologies

and concepts enable higher-level security assurance?

Joseph Feiman

“ Through 2012, 70% of SOA projects in complex, heterogeneous environments will fail to yield expected business benefits unless MDM is included.” Gartner Predicts



Summit Agenda

Track 4 Enabling Growth Through Multienterprise SOAA time of rapid and unpredictable change offers several opportunities for growth to companies able to exploit them without delay. Reaching out to clients and citizens more effectively, focusing on core business, more closely integrating with business partners and leveraging new Internet and cloud-enabled business models are ways to innovate and reinvent the business enabled by available technology. Explore the opportunities for innovation associated with multienterprise B2B integration patterns, e-commerce, cloud computing and software as a service, Web 2.0, mash ups and Web-oriented architecture.

Multienterprise Integration Scenario Companies have been doing business- to-business (B2B) integration for decades, typically for e-commerce projects involving EDI. These projects are still common, but many new B2B projects involve SOA, cloud-computing, SaaS, and Web 2.0 style provisioning. Does your company have a strategy and infrastructure to support both traditional and innovative forms of B2B projects?• In addition to traditional e-commerce,

what new styles of B2B projects are companies implementing, such as SaaS integration?

• What architectural styles and best practices will companies use to implement B2B projects?

• What IT technologies and solutions will be necessary to successfully implement all forms of B2B integration projects?

Benoit Lheureux

Cloud Computing Scenario: Extracting Business Value from the HypeCloud computing has become the latest in a series of hot industry terms and as such, is used in many contradictory ways. Underneath the fog, there are very real trends such as global class architecture, Web platforms, scalable and elastic processing, and the Internet itself that are converging to fuel this phenomenon. Impacts will be felt as related applications evolve to deal with the changes, both real and resulting from hype. This impact will be felt in applications as well as platforms and services. • How will cloud computing be defined

and evolve?• How will platforms be impacted by

the cloud computing phenomenon? • How can IT and business leverage

cloud computing?David Mitchell Smith

Application Platform as a Service: An Emerging AlternativeTransition from computing “in the closet” to computing “in the cloud” promises a liberation from many IT burdens. With APaaS, developers can create and execute applications with little or no on-premise tools or application middleware. This capability will increasingly be a part of emerging Web platform ecosystems. However, blindly turning your application platform over to the cloud is as dangerous as ignoring this important trend. • What is APaaS, and how does it differ

from conventional application platforms?• What are the platform vendor APaaS

strategies?• Which user projects will benefit from the

APaaS model and which should avoid it?yefim natis

E-Commerce and Procure-to-PayProcure-to-pay and e-commerce solutions continue to develop and mature. Some are adopted one module at a time, some via a platform-oriented approach. This presentation will look at the state of the market today and highlight best practices users are adopting to make their efforts successful. • What is a procure-to-pay solution? • How are procure-to-pay solutions being

implemented today?• When should organizations consider

procure-to-pay over more traditional forms of B2B?

Andrew White

The Promise of Portals, and Its Fulfillment with Mashups and WOA The value proposition of portals has always included the capability for creating strategic, enterprise-grade solutions at tactical speeds. This has often unfortunately been more vision than reality. There has been a similar value proposition for systems built with SOA, and likewise there is a falling short of expectations. New approaches based on mashups and WOA (Web-oriented architecture) revitalize the original vision of agile strategic systems. Will they also fall short? • How do portals and SOA enable agility?• What are mashups and WOA and how

will these evolve in the enterprise?• How can organizations gain business

value from portals, mashups and WOA?David Gootzit

Web 2.0 and Beyond: How it Continues to Impact Business and InnovationAlthough the Web 2.0 name is popular and represents the Web of today, the world seems hungry for the next big thing, whether it be Web 3.0, cloud computing, or other terms. While Web 2.0 suffered from being perhaps overly broad, the special interests driving 3.0-mania have the opposite problem - they are often too focused. We’ll look at the future of the Web with a focus on business value and the direction of Web 2.0 innovation. • What discontinuities are driving the Web? • What is Web 2.0, and is it only for Internet

addicts? • What’s beyond Web 2.0 (hint: it isn’t

Web 3.0)?David Mitchell Smith

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4The E-Invoicing Steamroller Finally Picks Up SpeedThis session will highlight how a company should assess and plan for an e-invoicing deployment. The focus will be on multinational strategy versus one off-country type deployments. It will highlight specific nuances in various geographic regions and give high-level guidelines for looking for a solution. • What is e-invoicing, and why is it so

complicated? • How do the economics of e-invoicing

work? • Why is e-invoicing finally taking off?Paolo Malinverno

Best Practices in Multienterprise (B2B) Business Process ExecutionMany IT projects seek to model and deploy business processes and BPM technologies within one company or IT organization. Much fewer IT projects model processes and deploy them across company boundaries. Do process models and technology need to change when implemented in B2B scenarios? • What are common styles for business

process execution in multienterprise (B2B) scenarios?

• How will BPM technology be leveraged in B2B projects, and how will that change in five years?

• What are business process networks and multienterprise business process platforms, and how will companies use them?

Benoit Lheureux

Enterprise Mashups: Building Applications as Fast as the Situation ChangesMashups have exploded on the public Web delivering composite application capabilities directly to the public for extremely rapid application development. Enterprises are beginning to take mashups from Web entertainment to an enterprise application delivery disruption. IT leaders and architects must investigate this growing space for the transformational potential it can offer their enterprise.• What are mashups, and what should

enterprises do with them today to deliver business value?

• What is an enterprise mashup system architecture?

• What does the vendor landscape look like?

David Gootzit

Gartner for IT LeadersEvery day you’re faced with decisions that will determine success or failure-that could influence your organization’s financial results, customer retention rates or ability to compete.Getting information is easy, but is it insightful and relevant? Your time is scarce. Spend less time searching for information and more time applying relevant insight to your IT initiatives that need effective solutions-right now.Ensure your success as an IT leader. Get the insight you need – when you need it. With instant Web access to exclusive Gartner research that’s relevant, insightful and tailored for IT leaders in SOA & Application Development and Integration.

your Role. your Event. Insightful and relevant events aligned to your role, your priorities and your challenges.

Interested in our role-based events? Visit gartner.com/events for further information.


Applications

Business Intelligence & Information Management

Business Process Improvement

CIO

Enterprise Architecture

Infrastructure & Operations

Program & Portfolio Management

Security & Risk Management

Sourcing & Vendor Relationships

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“ From 2008 to 2013, multienterprise (B2B) traffic will at least triple.” Gartner Predicts

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Gartner Research

Worldwide Expertise at Your Fingertips — Your Questions on SOA & Application Development and Integration Answered!Gartner analysts draw constantly from the real-life challenges and solutions experienced by more than 45,000 clients worldwide. The value of this resource, combined with our deep analysis of technology vendors, is unrivalled.

Independent, unbiased, trustworthy, impartial and objective advise – the Hallmark of Gartner Research

Meet the Gartner Analysts

Andreas BittererResearch VP

Focus Areas: Business Intelligence, Data Integration, Data Quality

Joseph FeimanVP & Gartner Fellow

Focus Areas: Application Security, Vulnerability Assessment and Management, Application Development

Bill GassmanResearch Director

Focus Areas: Business Activity Monitoring, Web Analytics, Business Intelligence

David GootzitResearch Director

Focus Areas: Enterprise Portals, Enterprise Mashups, Web 2.0

Milind GovekarResearch VP

Focus Areas: SOA Management, Performance Management and Capacity Planning, Job Scheduling

Frank KenneyResearch Director

Focus Areas: SOA Governance, Managed/Secure File Transfer, XML Gateways and Appliances

Marc KerremansResearch Director

Focus Areas: Business of IT, Business Process Management – Technology, Business Process Management – Organization, Business Rules Management

Susan LandryVP Distinguished Analyst

Focus Areas: Application Maturity, Application Staffing, Skills and Organization, Application Strategy, Governance and Management

Anne LapkinResearch VP

Focus Areas: Enterprise Architecture, EA and SOA, Context Aware Computing

Benoit LheureuxResearch VP

Focus Areas: B2B and SaaS Integration, Application Integration, Middleware

Paolo MalinvernoResearch VP

Focus Areas: SOA Governance and Value, Multienterprise B2B in Europe, Organizing for and Running SOA Projects

David Mitchell SmithVP & Gartner Fellow

Focus Areas: Cloud Computing, Web 2.0, Consumerization, Microsoft

yefim natisVP Distinguished Analyst

Focus Areas: Platform and Integration Middleware, Service-Oriented and Event-Driven Architectures, Cloud Computing, Open Source

David nortonResearch Director

Focus Areas: Application Development Methodologies and Software Life Cycles Frameworks, Service-Oriented Architecture Development Platforms and Practices, Development Metrics and Measurement Practices

Massimo PezziniVP & Gartner Fellow

Focus Areas: Platform Middleware, Service-Oriented and Event Driven Architectures, Integration Middleware and Application Integration, Transaction Processing and Cloud Computing

Dan ShollerResearch VP

Focus Areas: Application Design and Architecture (Service-Oriented Architecture and Web-Oriented Architecture), Open Source, Application Integration

Dale VecchioResearch VP

Focus Areas: IT Modernization, Reusing Legacy for SOA, Mainframe Migrations

Andrew WhiteResearch VP

Focus Areas: ERP and Supply Chain Management, Master Data Management (Multienterprise) Business Process Platform

Jess ThompsonResearch VP

Focus Areas: ESBs, SOA and BPMIntegration, Application Infrastructure, Cloud Computing

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Networking at the SummitConnecting with your peers is a key element of your Summit experience. Take advantage of the networking opportunities to meet fellow delegates, Gartner analysts and sponsors to share ideas, best practices and future plans.

Personalize Your ExperienceYour Summit — your agenda! With a wealth of sessions, it is helpful to have a tool to build your own agenda focusing on your own needs. The online Agenda Builder helps you select the relevant sessions and schedule them in your calendar to build in networking and reflection time into your schedule.

Gartner Analyst One-on-One MeetingsDon’t you think you deserve a little private and focused time?Meeting face-to-face with a Gartner analyst is one of the key benefits for attending this Summit. Twelve Gartner analysts specializing in various aspects of SOA & Application Development and Integration will be at the Summit. Bring your issue, select the relevant analyst, set the agenda and walk away with invaluable, tailor-made advice.

Gartner Analyst/User RoundtablesLearn from your peers. Moderated by a Gartner analyst, these Roundtables are a great forum for hearing what your industry peers are experiencing on issues similar to those you face. Be prepared to join the discussion and share best practices and practical advice. All end-user attendees at the event are invited to register for Gartner Analyst/User Roundtables by reserving at the Gartner Analyst One-on-One Booking Desk.

Solution Provider SessionSelected technology providers will give their advice on the latest technologies and best practices. The providers, and in many cases their clients, will explore best practices, key learning’s and future trends and technologies. These sessions give you a unique opportunity to learn from the organizations that will shape the future of technology and to benefit from the real-life experiences of their clients.

Maximize your Summit Experience

Depth, Discipline, DecisivenessGartner Summits are unique in the experience that they bring to attendees. A mixture of session formats brings extended opportunities to interact with Gartner analysts, with fellow attendees and focused solution providers.


Magic Quadrants — Speed-Up Your Knowledge of Competing Technology Providers

Who are the competing players in the major technology markets? How are they positioned to help you over the long haul? Gartner can help.

Assessing a market and its participants is a daunting task. Vendor differentiation caused by differing sizes, levels of complexity and strategies can inhibit comparisons of vendor offerings, and the market’s overall direction is often murky. The Magic Quadrant presentations will solve these challenges by offering snapshots of markets and their participants, enabling you to map vendor strengths against your current and future needs.

Market Share — Validate Leading ProvidersUnderstand where and how you can take advantage of shifts in market share, both now and in the future.

Hype Cycles — Interpret Technology HypeWhen new technologies make bold promises, how do you discern the hype from what’s commercially viable? Gartner can help!

Vendor Ratings — Track and Monitor Vendor PerformanceManage the risk of your provider portfolio while you keep an eye on up-and-coming players and potential alternate providers.


Platinum Sponsors

Axway recently merged with Tumbleweed Communications to become the leading global provider of multi-enterprise solutions and infrastructure, serving over 11,000 organizations in more than 100 countries. Powered by Synchrony™, a service-oriented architecture (SOA), Axway’s customers can “start anywhere, use anything” to complement their existing infrastructures. Axway is headquartered in Arizona.www.axway.com

Microgen provides solutions and vertical applications based on its high performance Business Process Platform; Microgen Aptitude, to global customers in the Financial Services, Energy & Utilities, Commercial, Media and Entertainment Sectors. This UK public company (founded 1974) has offices in Europe, North America, South Africa and the Channel Islands.www.microgen.com

Sterling Commerce helps companies optimize and transform their Business Collaboration Network to accelerate revenues and reduce costs. More than 30,000 customers use Sterling Commerce applications and integration solutions to connect, communicate, and collaborate inside and outside their enterprise. An AT&T company headquartered i n Columbus, Ohio, Sterling Commerce has offices in 24 countries.www.sterlingcommerce.com

Solution Showcase

Premier Sponsor

Software AG is the world’s largest independent provider of Business Infrastructure Software. Our 4,000 global customers achieve measurable business results by modernizing and automating their IT systems and rapidly building new systems and processes to meet growing business demands. Our industry-leading product portfolio includes best-in-class solutions for managing data, enabling service-oriented architecture, and improving business processes. By combining proven technology with industry expertise and best practices, our customers improve and differentiate their businesses — faster.www.softwareag.com

Sponsor listing correct at 6 March 2009

Meet the technology and service providers at the forefront of SOA & Application Development and Integration Summit The Summit helps you develop a “short list” of technology providers who can meet your particular needs. We offer you exclusive access to some of the world’s leading technology and service solution providers in a variety of settings. Visit the Solution Showcase, attend the Solution Provider Sessions and join in the Networking Reception for informal relationship building.

Sponsorship OpportunitiesIf your organization is interested in sponsoring this event, please contact Babita Maria for further details.

Telephone: + 44 (0)1784 269431 E-mail: [email protected]

Silver Sponsors

Fiorano is a leading provider of enterprise class business process integration and messaging infrastructure technology.www.fiorano.com

GT Software is a global provider of mainframe integration solutions that enable companies to maximize the value of their technology investments without significantly increasing costs.www.gtsoftware.com

Primeur specializes in Managed File Transfer and End-to-End Security for multi-enterprise collaboration in ESB/SOA environments.www.primeur.com

Sun Microsystems offers a proven portfolio of software for enterprises to evolve their software architecture to a standards-based SOA to deliver services and business growth.www.sun.com/soa

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Registration

Media Partners

PricingSummit Only Standard Rate: €2195 + 15% VATEarly Bird Rate: €1695 + 15% VAT(OFFER ENDS 24 APRIL 2009)

Summit and Pre-Summit Tutorials Standard Rate: €2690 + 15% VATEarly Bird Rate: €2190 + 15% VAT(OFFER ENDS 24 APRIL 2009)

Why Register Early?• Save €500 on the standard

summit price• Priority One-on-One booking with

the analyst of your choice

Group DiscountsFour for the price of three!Register as a team of three or more and:• Receive one additional free pass• Get preferential access, as a team,

to the preferred analyst of your choice• Exclusive meeting rooms for team

meetings on-site, subject to availability Note: Available on the standard summit price only.

One discount applies.

Gartner ClientsA Gartner ticket covers both days of the Summit.If you are a client with queries about tickets, please contact your Account Manager or email [email protected]

Refer a ColleagueIf you know of a colleague who would benefit from the Summit experience and direct access please forward this brochure to them!

How to RegisterOnline: europe.gartner.com/soa

Telephone: +44 (0)20 8879 2430

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