SOA: Lessons Learned from the Commercial Sector

MomentumSI SOA Consulting Practice

All rights reserved. Copyright MomentumSI 2007.

Introducing Momentum SI™

We are a boutique, 70-person, consulting company focusing on business software solutions.

Founded. 1997, privately held.

Headquarters. Austin, TX.

Offices. San Francisco, Washington D.C, New York

Areas of expertise: Enterprise Architecture & SOA Composite Application

Development and Integration

Travel

FinancialServices

Retail

Manufacturing

Pharmaceutical

Media

Technology

… And Many More

Representative Clients

The Service Oriented Enterprise

The Service Oriented Enterprise is an I.T. model focused on:

• Creating a more flexible, secure, and low-cost infrastructure. • Enforcing common standards and shared application services. • Enabling greater process flexibility and improved interaction with

customers and partners• Ensuring better alignment of project spending with business

priorities.

Agenda

14 lessons learned

1 really, really deep insight.

Lesson #1

Evangelists can’t code.

Lesson #2

CIO’s look forward to retirement.

Lesson #3

Enterprise Architects don’t have money.

Lesson #4

Systinet had good marketing.

Lesson #5

Sonic had good marketing.

Lesson #6

Our marketing sucked.

Lesson #7

Architects can be bribed.

Lesson #8

Teach people to find demand, not create supply.

Lesson #9

The people down the hall are morons.

Lesson #10

Capitalism and communism doesn’t always mix.

Lesson #11

Carrots are for rabbits.

Lesson #12

Sticks are for CIO’s.

Lesson #13

Shoot the general.

Lesson #14

Success breeds success and fear.

One really, really deep insight.

One really, really deep insight.

The mother of SOA is a slut.

Thank you.