social application rationalization - do you like the applications you are using?
DESCRIPTION
TRANSCRIPT
Do you like the applications you are using?As in ‘like’
February 2011 – Rick Mans – Social Media LeadMark Smalley - IT
Paradigmologist
What would happen with your application landscape if there was a
Facebook of apps?
Would you unfriend the application With lesser friends?
Unfriend =
Remove from your landscape
Nobody will miss it
There are some solutions that already provide some insight
Wakoopa
GetGlue
Though they show the pulse of the planet
You need insight in
your landscape
Go beyond the number of likes
Go beyond the number of likes
Keep track of updates
Have a conversation
You want to make a rational decision
Optimize your landscape via direct user inputs
Four types of applications
Sweetheart
# Social Interactions
Hig
hLo
w
HighLow
# So
cial
like
s
Celebrity
JanitorStepmother
1
The sweetheart
Highly liked, lots of updates, lots of conversation
Removing this apps will cause a revolt
2
The janitor
Some people like it, but most are indifferent
Removing this apps will cause inconvienence
People can live without, but it will be missed
3
The celebrity
People follow this application with great interest
Real use is still unclear
People can live without, there will be a new celebrity showing up anyway
4
The evil stepmother
Nobody likes this app
People are using it only because they have to
Removing this application would make people’s business lifes easier
Let the unfriending begin
Start rationalizing your landscape now
Rick MansPapendorpseweg 100 UtrechtThe Netherlands
E-Mail: [email protected]: http://twitter.com/rickmansLinkedIn: http://nl.linkedin.com/in/rickmans
Mark SmalleyPapendorpseweg 100 UtrechtThe Netherlands
E-Mail: [email protected] Twitter: http://twitter.com/marksmalley LinkedIn: http://nl.linkedin.com/in/marksmalley