social at jcpenney: conversation-led marketing, presented by sean ryan

SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014

Social at JCPenney:Conversation-led marketing

SEAN RYANJCPENNEY

Social

Conversation-Led Marketing

Sean Ryan Director, Social & Mobile

@

Social @

Conversation-Led Marketing

It’s not “Real Time”. It’s planned for – and adjusts as necessary.

l  Know your Brand.

l  Know your Audience. l  Know your Platform.

Social @

Social @

Relevance

Tone

Timing

Social @

JCPenney | 9 strategic overview

Conversation Led: Lululemon “Razz” Social @


Conversation Led: Kmart “Sass” Social @


Conversation Led: “Real Time” Social @


Conversation Led: #GoLigety

Round-Up

Social @


Conversation Led: #GoLigety Social @


Conversation Led: #GoLigety

AdWeek’s “Ad of the Week” and aired on NBC

Social @


Conversation Led: #TweetingWithMittens Social @


What’s Working: #TweetingWithMittens Social @

Social @

#ThankYou

@SeanWRyan [email protected]

SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014

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social at jcpenney: conversation-led marketing, presented by sean ryan

Social Media

tweetingwithmittens

strategic overview whats

goligety social

social mobile

nbc social

kmart sass social

real time social

lululemon razz social