© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1CA Web 2.0 Learning Series

Social Bookmarking/Tagging & Labels Overview

Michael BritoSocial Media Strategist, Intelhttp://www.britopian.com

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2CA Web 2.0 Learning Series

Social Bookmarking/Tagging & Labels Overview

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.

A tag is a keyword or term assigned to a piece of information (such as an internet bookmark, digital image, or computer file). This kind of metadata helps describe an item and allows it to be found again by browsing or searching.

source: Wikipedia

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© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3CA Web 2.0 Learning Series

What are the top social bookmarking sites on the Internet?

Source: http://www.ebizmba.com

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4CA Web 2.0 Learning Series

Why is social bookmarking important and what’s in it for you?

Social Bookmarking and tagging require very little effort

It helps your content “travel” across the internet in an attempt to achieve “social omnipresence”

-People also use social media to search for content they are interested in

It compliments your Search Engine Optimization (SEO) efforts from inbound links to your site

Tagging is a way to describe content-Helps users find “exactly” what they are looking for

-Tags are also keywords and will help with SEO

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5CA Web 2.0 Learning Series

What is Intel doing with Social Bookmarking and Tagging?

Social Bookmarks Tags

Relevant content being pulled into product pages

from the tags

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6CA Web 2.0 Learning Series

Tips & Tricks for using Social Bookmarks

Don’t add every social bookmarking icon to your website/blog/community

-There are hundreds; and providing too many choices may cause confusion

-Who wants more clutter?

Choose only the top 5 sites-This will depend on the product/purpose of your blog/community

Make it convenient for users to share, bookmark and/or subscribe to your content

- People still use email