Social MediaThe public is a partner in driving coverage.

Presentation by Cathy HirkoBusiness/Hyperlocal Editor

York Daily Record/Sunday News

Why is Social Media important?

● It drives traffic to your site

● The public wants to participate

● Public participation = more engagement

● More engagement = more influence

● More influence = more readers

Some of our social media platforms

● Facebook● ScribbleLive● GatheringPoint● GeoFeedia● Storify● Pinterest● Twitter● Google+

What are GatheringPoint Maps?

● It’s a "living" interactive map that can sit (embedded) on a web page.

● Part of its process is pulling in and updating information that is posted on social media, such as Instagram, Twitter, Foursquare and Facebook.

Why use GatheringPoint?

● Location- based breaking news

● Highlights hyperlocal sections of websites

● Location-based lists.

GatheringPoint Map examples

● Joe Paterno’s statue

● York Fair

● Colorado theater shooting

● Hyperlocal

content

What is ScribbleLive?

● ScribbleLive is a real-time live blogging platform.

● The platform allows the public to partner with you in reporting events. It's similar to a live blog, only better.

Why use ScribbleLive?

● Collects real-time breaking news, from anywhere: Facebook, Twitter, other blogs,other sites.

● The blog embeds on your web page, which means your traffic.

Examples of ScribbleLive

● Local Chick-fil-A Day at our mall. We were armed with a cell phone, a twitter account and we and others were able to post pictures, tweets of what was happening.

● Live chats with experts on a certain topic in the news.

● Breaking news coverage as it unfolds.

What is GeoFeedia?It's a location-based search for social media. For those with an account, users can outline an area on a map and it will display geotagged content.

Examples of Geofeedia● Location-based

breaking news● Collecting social media from

venue (York Fair, local sporting game, concert)

Why use Geofeedia?

● Easily integrates with Pinterest, online slideshows and Storify. The photo pages are then archived on your site for your readers.

What is Storify?

● Storify, a curation tool, collects and presents in a story form what people are talking about online.

● Easy way to collect what people are saying on social media about a certain topic or news event.

Storify examples

Why Facebook, Twitter, Pinterest?

● Facebook questions, with photos will garner the most engagement.

● Twitter is immediate and it’s shaping what we cover.

● Visually, Pinterest collects what we want to see.

What do you think?

NOW!

Pretty

Why use Google+

● There is great value in promoting your work on Google+. Every time you do that, you significantly boost the factors used to push your work higher on Google search engines.

● Share a story post on Google+

Social Media: Return on investment

● Track your successes. ● Experiment with new tools. ● Share your feedback, good and bad.● Repurpose for print. ● It's okay to fail, but fail fast.

One last thought ...The Wall Street Journal's social media editor, Neal Mann, tweeted a question recently:

"How has social media changed how journalists work?"

--Scott Blanchard, our Sunday editor answered:

"Social media means my print newsroom now covers breaking news live, & it invites community to be a partner in that coverage."

Mann

Blanchard