Social Computing Overview

Daniel McPhersonRobin Meuré, Mark van Lunenburg

zevenseas

Introduction

Daniel McPhersonzevenseas (co-Founder)

www.zevenseas.com

daniel@zevenseas.com

http://community.zevenseas.com/blogs/daniel

Twitter: @danmc

Witnessed the birth of ‘Tahoe’ while at Microsoft (10 years). Blogging SharePoint since Point2Share, Fools-Day 2004. An Aussie-Brit who lives in Amsterdam.

How many people regularly use a “Social” web site?

How many people regularly use a “Social” web site provided by your company?

How many people are not real sure what I mean, and this is why you are here?

So What Is Social Computing?

• Is it Oxymoronic?

But it is certainly marketing fluff, just like Web 2.0, Enterprise 2.0, etc.

Yes and No

KM

Started February 200542 million video streams every hour

Started February 2004More than 350 million active users

Started January 20013,163,184 Articles in English

Started September 2003150,000,000 Tagged Bookmarks

Started May 2003Hosts 202,000,000 Websites

Started February 2004Hosts 4 Billion Images

Started March 200622,808,321 Unique Visitors“Real-Time” Web Born

Social Computing for Business• It’s the intersection of:

– Private/Public network cross pollination– Work/Life cross pollination

• Top Down/Bottom Up– Participation not Publishing– Everyone helps improve– Everyone Subscribes– You choose who you learn from

Non-Renewable Keystrokes• Stats over 1 year:

– Over 2500 posts– Over 3000 comments– 150,000 views

• Executives on board, people actually like it• Many not work related• Unexpected use reveals the need• Saving Money

May 2005

Demo Time 2010

The Promise

• More efficient knowledge management• People working closer together, multinationals• Flattens the organisation• People enjoying work more• Brings the water-cooler online• How do you find experts?

Networks are a form of knowledge

The Stick: With or Without You63% of office workers access social networking sites at least

once a day.

Source: Clearswift as reported in NewScientist 7 April 2007.

51% spend 1 hour per week or more on social networking sites when at work.

46% have discussed work related issues on social

networking sites.

Keep moving forward

• These tools are second nature to new starters, they will expect them

• Opportunity missed• I was skeptical too

– About IM for the Enterprise– About Blogging on the inside– Social Networking? Twitter?

Becoming Social

Do’s• Engage with users• Go for the low hanging fruit,

incrementally!• Get executive engagement• Find quick wins• Play with SharePoint 2010

Don'ts• Worry about abuse• Pay lots of money for

“Advanced Features”• Go for the “Big Bang”• Force anyone, it can be

scary• Think it will be a smooth

ride.

Contacts:• Daniel McPherson

– daniel@zevenseas.com– http://community.zevenseas.com/blogs/daniel– http://twitter.com/danmc