Social Design Thinking

November 2011

Rick MansCapgemini

@rickmans

slideshare.net/rickmans

dontmindrick.com

We’re not in Wonderland

anymore, Alice

Consumersahead of business

Cost savings

Increase Margins

Increase revenues

Impacting business goals

It is not yet another

silo

Supporter

Visiting fan

Viewer

Loyal contributor

Integrated user

Evangelist

Outsider

Pass

iona

teAc

tive

Pass

ive

SMILE Activities

Supporting

Meshing

Interacting

Listening

• Help customers and let customers help themselves and others• Ensure there is a platform for them where they can find you, the brand, and

other customers

• Integrate customer feedback and input in your product cycles• Create a place where customers can provide input on your product and where

they can see the result.

• Start solving real world problems• Create an environment that promotes and enables co creation• Use a platform in which you can interact with your customers

• Doing web care is a good way to get to know what is said about your products • Give customers a platform on which they can share their thoughts.

Evangelizing• Provide customers a home base with tools so they can promote you / your

products• Create easy promotion kits that can be reused over and over again.

Overview Social Transformation Strategies

Business Areas impacted by Social Transformation Strategies

Design principles

Candy is Magical

PARTS

Social Design Thinking

PARTS

Participation on Scale

PARTS

Asynchronicity

PARTS

Relevance

PARTS

Trust

PARTS

Sharing

Rick MansCapgemini

@rickmans

slideshare.net/rickmans

dontmindrick.com