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@wearesocialsg 1 We Are Social DIGITAL IN THE AMERICAS WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA we are social

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This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around The Americas in 2014. Packed with more than 230 slides covering 30 key countries across North, Central, South America and The Caribbean, this report has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.

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Page 1: Social, Digital & Mobile in The Americas

@wearesocialsg • 1 We Are Social

DIGITAL IN THE AMERICAS WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA

we are social

Page 2: Social, Digital & Mobile in The Americas

@wearesocialsg • 2 We Are Social

COUNTRIES DETAILED IN THIS REPORT 01 ARGENTINA 16 HAITI

02 BELIZE 17 HONDURAS

03 BOLIVIA 18 JAMAICA

04 BRAZIL 19 MARTINIQUE

05 CANADA 20 MEXICO

06 CHILE 21 NICARAGUA

07 COLOMBIA 22 PANAMA

08 COSTA RICA 23 PARAGUAY

09 CUBA 24 PERU

10 DOMINICAN REPUBLIC 25 PUERTO RICO

11 ECUADOR 26 SURINAME

12 EL SALVADOR 27 TRINIDAD AND TOBAGO

13 GUADELOUPE 28 UNITED STATES

14 GUATEMALA 29 URUGUAY

15 GUYANA 30 VENEZUELA

Page 3: Social, Digital & Mobile in The Americas

wearesocial.sg • @wearesocialsg • 3 We Are Social

CONTACT WE ARE SOCIAL FOR HELP IN TURNING THESE FINDINGS INTO A SOCIAL STRATEGY:

[email protected]

@WEARESOCIALSG

+65 6423 1051

WEARESOCIAL.SG

Page 4: Social, Digital & Mobile in The Americas

@wearesocialsg • 4 We Are Social

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

UNIQUE MOBILE USERS MOBILE PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

GLOBAL DIGITAL STATISTICS JUN 2014

7,176,000,000

2,908,000,000

1,972,000,000

RURAL

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence

3,553,000,000

7,069,000,000

52% 48%

41%

27%

50%

98%

Page 5: Social, Digital & Mobile in The Americas

@wearesocialsg • 5 We Are Social

ACTIVE GLOBAL SOCIAL MEDIA USERS JUN 2014

• Sources: most recent user data in company press releases, correct as at June 2014

SOCIAL NETWORK

MESSENGER / CHAT APP

BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS

1,280 !

848 !

644 !

500 !

396 !

343 !

300 !

255 !

230 !

220 !

FACEBOOK

QQ

QZONE

WHATSAPP

WECHAT

GOOGLE+

LINKEDIN

TWITTER

TUMBLR

TENCENT WEIBO

Page 6: Social, Digital & Mobile in The Americas

@wearesocialsg • 6 We Are Social

THE AMERICAS: A REGIONAL OVERVIEW

Page 7: Social, Digital & Mobile in The Americas

@wearesocialsg • 7 We Are Social

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

UNIQUE MOBILE USERS MOBILE PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

DIGITAL IN THE AMERICAS JUN 2014

966,069,000

605,640,000

462,014,000

RURAL

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

605,000,000

1,070,107,000

80% 20%

63%

48%

63%

111%

Page 8: Social, Digital & Mobile in The Americas

@wearesocialsg • 8 We Are Social

SHARE OF GLOBAL POPULATION

SHARE OF GLOBAL INTERNET USERS

SHARE OF GLOBAL SOCIAL MEDIA USERS

SHARE OF GLOBAL MOBILE USERS

JUN 2014 THE AMERICAS’ GLOBAL SHARE

13% 21% 23% 17%

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence

Page 9: Social, Digital & Mobile in The Americas

@wearesocialsg • 9 We Are Social

COUNTRY USERS PENETRATION ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA

UNITED STATES

CANADA

ARGENTINA

BRAZIL

BOLIVIA

CHILE

COLOMBIA

VENEZUELA

MEXICO

PERU

DOMINICAN REPUBLIC COSTA

RICA

ECUADOR

PARAGUAY

GUATEMALA

INTERNET USERS JUN 2014

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats

88%!

95%!

65%!

53%!

37%!

67%!

55%!50%!

42%!

42%!

49%!

53%!

38%!

30%!

19%!

28,000,000 65% 3,970,587 37%

107,822,831 53% 33,000,381 95% 11,686,746 67% 25,660,725 55%

2,511,139 53% 3,090,796 28% 5,072,674 49% 6,012,003 38% 1,742,832 28% 2,716,781 19% 1,217,505 12% 1,602,558 19%

50,923,060 42% 891,675 15%

2,005,278 30% 12,583,953 42%

279,834,232 88% 14,548,421 50%

Page 10: Social, Digital & Mobile in The Americas

@wearesocialsg • 10 We Are Social

INTERNET PENETRATION JUN 2014

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats

GLOBAL AVERAGE: 40%

AMERICAS AVERAGE: 63%

95%!

88%!

76%!

70%!67%!

65%!63%!

61%!

56%! 55%! 54%! 53%! 53%! 53%!50%! 49%!

42%! 42%! 40%! 40%!38%! 38%! 37%!

35%!

30%! 28%! 28%! 27%!

19%! 19%!15%!

12%!

CAN

ADA

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Page 11: Social, Digital & Mobile in The Americas

@wearesocialsg • 11 We Are Social

NORTH AMERICAN USAGE JUN 2014

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter

364M 77% 72% 28%

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC: DESKTOP AND

LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC: MOBILE

PHONES AND TABLETS

#

Page 12: Social, Digital & Mobile in The Americas

@wearesocialsg • 12 We Are Social

CENTRAL & SOUTH AMERICAN USAGE JUN 2014

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter

242M 49% 80% 20%

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC: DESKTOP AND

LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC: MOBILE

PHONES AND TABLETS

#

Page 13: Social, Digital & Mobile in The Americas

@wearesocialsg • 13 We Are Social

SHARE OF NET TRAFFIC BY DEVICE JUN 2014

• Source: StatCounter. NB: numbers represent share of page views, not share of users.

MOBILE SHARE OF WEB TRAFFIC

PC SHARE OF WEB TRAFFIC

98%!

89%!

87%!

84%!

84%!

83%!

82%!

81%!

79%!

79%!

78%!

78%!

77%!

77%!

76%!

76%!

75%!

75%!

74%!

74%!

73%!

72%!

71%!

70%!

68%!

67%!

65%!

64%!

64%!

63%!

49%!

2%!

11%!

13%!

16%!

16%!

17%!

18%!

19%!

21%!

21%!

22%!

22%!

23%!

23%!

24%!

24%!

25%!

25%!

26%!

26%!

27%!

28%!

29%!

30%!

32%!

33%!

35%!

36%!

36%!

37%!

51%!

CUB

A

PERU

VENE

ZUEL

A

URUG

UAY

ECUA

DO

R

CO

LOM

BIA

GUY

ANA

ARG

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NA

JAM

AIC

A

NIC

ARAG

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DO

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TRIN

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AND

TO

BAG

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BRAZ

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CAN

ADA

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DO

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BOLIV

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UNIT

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PUER

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TINI

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SURI

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Page 14: Social, Digital & Mobile in The Americas

@wearesocialsg • 14 We Are Social

COUNTRY USERS PENETRATION ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA

UNITED STATES

CANADA

ARGENTINA

BRAZIL

BOLIVIA

CHILE

COLOMBIA

VENEZUELA

MEXICO

PERU

DOMINICAN REPUBLIC COSTA

RICA

ECUADOR

PARAGUAY

GUATEMALA

ACTIVE SOCIAL MEDIA USERS JUN 2014

• Source: US Census Bureau, Facebook

56%!

56%!

56%!

45%!

26%!

61%!

48%!39%!

45%!

44%!

33%!

50%!

47%!

33%!

22%!

24,000,000 56% 2,800,000 26%

92,000,000 45% 19,400,000 56% 10,600,000 61% 22,000,000 48%

2,400,000 50% N/A N/A

3,400,000 33% 7,400,000 47% 2,200,000 36% 3,200,000 22%

740,000 7% 1,780,000 21%

54,000,000 45% 1,180,000 20% 2,200,000 33%

13,200,000 44% 180,000,000 56%

11,200,000 39%

Page 15: Social, Digital & Mobile in The Americas

@wearesocialsg • 15 We Are Social

61%! 60%!

56%! 56%! 56%!54%!

50%!48%! 48%! 47%!

46%! 45%! 45%! 45%!44%!

39%!37%!

36%! 36%!

33%! 33%!

30%! 29%!27%! 27%! 26%!

24%!22%!

21%! 20%!

7%!

N/A !

CHI

LE

URUG

UAY

UNIT

ED S

TATE

S

ARG

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NA

CAN

ADA

PUER

TO R

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CUB

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SOCIAL MEDIA PENETRATION JUN 2014

• Sources: US Census Bureau, Facebook, Tencent, VKontakte

GLOBAL AVERAGE: 27%

AMERICAS AVERAGE: 48%

Page 16: Social, Digital & Mobile in The Americas

@wearesocialsg • 16 We Are Social

SOCIAL USERS BY DEVICE: AMERICAS JUN 2014

• Source: Facebook

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL

MEDIA ON ANY DEVICE

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA

ON MOBILE DEVICES

462 M 370 M

MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL SOCIAL USERS

80%

# #

Page 17: Social, Digital & Mobile in The Americas

@wearesocialsg • 17 We Are Social

COUNTRY USERS PENETRATION ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA

UNITED STATES

CANADA

ARGENTINA

BRAZIL

BOLIVIA

CHILE

COLOMBIA

VENEZUELA

MEXICO

PERU

DOMINICAN REPUBLIC COSTA

RICA

ECUADOR

PARAGUAY

GUATEMALA

ACTIVE MOBILE SOCIAL MEDIA USERS JUN 2014

• Sources: US Census Bureau, Facebook

48%!

44%!

43%!

34%!

18%!

50%!

34%!25%!

38%!

28%!

25%!

46%!

34%!

30%!

19%!

18,400,000 43% 1,920,000 18%

68,000,000 34% 15,400,000 44%

8,600,000 50% 15,600,000 34%

2,200,000 46% N/A N/A

2,600,000 25% 5,400,000 34% 1,920,000 31% 2,800,000 19%

640,000 6% 1,540,000 18%

46,000,000 38% 900,000 15%

2,000,000 30% 8,400,000 28%

154,000,000 48% 7,200,000 25%

Page 18: Social, Digital & Mobile in The Americas

@wearesocialsg • 18 We Are Social

MOBILE SOCIAL MEDIA PENETRATION JUN 2014

• Sources: US Census Bureau, Facebook

GLOBAL AVERAGE: 21%

AMERICAS AVERAGE: 38%

50%! 49%!48%!

46%!44%!

43%!

40%!38%! 38%!

36%!34%! 34%! 34%! 34%!

31%! 31%!30%!

28%! 28%!26%!

25%! 25%!

23%! 22%!21%!

19%!18%! 18%! 18%!

15%!

6%!

N/A !

CHI

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PUER

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UNIT

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Page 19: Social, Digital & Mobile in The Americas

@wearesocialsg • 19 We Are Social

JUN 2014

3G # #

MOBILE PENETRATION (UNIQUE USERS AS A

PERCENTAGE OF TOTAL POPULATION)

NUMBER OF UNIQUE MOBILE PHONE USERS (INDIVIDUALS WITH 1+

ACTIVE SUBSCRIPTIONS)

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS (CONNECTIONS)

3G SUBSCRIPTIONS AS A PERCENTAGE OF TOTAL ACTIVE SUBSCRIPTIONS

PREPAID SUBSCRIPTIONS AS A

PERCENTAGE OF TOTAL ACTIVE SUBSCRIPTIONS

• Sources: US Census Bureau, GSMA Intelligence

MOBILE IN THE AMERICAS

63% 60% 1.07B 39% 605M

Page 20: Social, Digital & Mobile in The Americas

@wearesocialsg • 20 We Are Social

COUNTRY USERS PENETRATION ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA

UNITED STATES

CANADA

ARGENTINA

BRAZIL

BOLIVIA

CHILE

COLOMBIA

VENEZUELA

MEXICO

PERU

DOMINICAN REPUBLIC COSTA

RICA

ECUADOR

PARAGUAY

GUATEMALA

ACTIVE MOBILE SUBSCRIBERS JUN 2014

• Sources: US Census Bureau, GSMA Intelligence

109%!

81%!

146%!

136%!

87%!

156%!

104%!78%!

89%!

97%!

90%!

132%!

112%!

109%!

115%!

62,900,000 146% 9,300,000 87%

274,600,000 136% 28,200,000 81% 27,100,000 156% 48,200,000 104%

6,300,000 132% 2,000,000 18% 9,300,000 90%

17,500,000 112% 8,500,000 139%

16,800,000 115% 6,100,000 61% 8,400,000 98%

106,600,000 89% 6,800,000 116% 7,300,000 109%

29,200,000 97% 347,200,000 109%

22,500,000 78%

Page 21: Social, Digital & Mobile in The Americas

@wearesocialsg • 21 We Are Social

176%! 174%!

159%! 156%!150%! 147%! 146%!

139%! 139%!136%! 132%!

119%!116%! 115%! 112%! 111%! 109%! 109%!

104%!98%! 98%! 97%! 97%! 94%!

90%! 89%! 87%! 87%!81%! 78%!

61%!

18%!

GUA

DEL

OUP

E

SURI

NAM

E

URUG

UAY

CHI

LE

MAR

TINI

QUE

PANA

MA

ARG

ENTI

NA

TRIN

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AND

TO

BAG

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DO

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PARA

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UNIT

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BELIZ

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PERU

PUER

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PUBL

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MEX

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BOLIV

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GUY

ANA

CAN

ADA

VENE

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A

HAIT

I

CUB

A

MOBILE SUBSCRIPTION PENETRATION JUN 2014

• Sources: US Census Bureau, GSMA Intelligence

GLOBAL AVERAGE: 98%

AMERICAS AVERAGE: 111%

Page 22: Social, Digital & Mobile in The Americas

@wearesocialsg • 22 We Are Social

PRE vs POST-PAY MOBILE CONTRACTS JUN 2014

• Sources: US Census Bureau, GSMA Intelligence

97%!

96%!

94%!

93%!

91%!

91%!

89%!

89%!

87%!

86%!

84%!

83%!

83%!

83%!

81%!

80%!

80%!

78%!

78%!

77%!

72%!

70%!

70%!

67%!

62%!

60%!

44%!

36%!

29%!

27%!

16%!

3%!

4%! 6%!

7%!

9%!

9%!

11%!

11%!

13%!

14%!

16%!

17%!

17%!

17%!

19%!

20%!

20%!

22%!

22%!

23%! 28

%!

30%!

30%! 33%! 38

%!

40%!

56%!

64%!

71%!

73%!

84%!

GUY

ANA

CUB

A

HOND

URAS

VENE

ZUEL

A

BOLIV

IA

GUA

TEM

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PANA

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POST-PAID SUBSCRIPTIONS

PRE-PAID SUBSCRIPTIONS

Page 23: Social, Digital & Mobile in The Americas

@wearesocialsg • 23 We Are Social

COUNTRY USERS PENETRATION ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA

UNITED STATES

CANADA

ARGENTINA

BRAZIL

BOLIVIA

CHILE

COLOMBIA

VENEZUELA

MEXICO

PERU

DOMINICAN REPUBLIC COSTA

RICA

ECUADOR

PARAGUAY

GUATEMALA

ACTIVE 3G MOBILE SUBSCRIBERS JUN 2014

• Sources: US Census Bureau, GSMA Intelligence

55%!

53%!

31%!

40%!

18%!

22%!

17%!36%!

32%!

26%!

17%!

40%!

17%!

10%!

12%!

19,499,000 31% 1,674,000 18%

109,840,000 40% 14,946,000 53%

5,962,000 22% 8,194,000 17% 2,520,000 40%

[<100] ~ 0% 1,581,000 17% 2,975,000 17% 1,020,000 12% 2,016,000 12%

610,000 10% 1,176,000 14%

34,112,000 32% 1,020,000 15%

730,000 10% 7,592,000 26%

190,960,000 55% 8,100,000 36%

Page 24: Social, Digital & Mobile in The Americas

@wearesocialsg • 24 We Are Social

3G SUBSCRIPTION PENETRATION JUN 2014

• Sources: US Census Bureau, GSMA Intelligence

AMERICAS AVERAGE: 39% 55%!

53%!

40%! 40%! 39%!

36%!

33%!32%!

31%! 31%!

28%!27%!

26%!

23%!22%!

19%!18%!

17%! 17%! 17%!15%!

14%!12%! 12%!

10%! 10%!

7%!

4%!3%!

2%!~0% !

UNIT

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Y

GUY

ANA

MAR

TINI

QUE

TRIN

IDAD

AND

TO

BAG

O

SURI

NAM

E

CUB

A

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@wearesocialsg • 25 We Are Social

COUNTRIES IN OUR AMERICAS SUB-REGIONS

• Classification is for convenience only. Not all countries are included in the in-depth analysis.

CARIBBEAN CENTRAL AMERICA ANGUILLA BELIZE ANTIGUA & BARBUDA COSTA RICA ARUBA EL SALVADOR BAHAMAS GUATEMALA BARBADOS HONDURAS BRITISH VIRGIN ISLANDS NICARAGUA CARIBBEAN NETHERLANDS PANAMA CAYMAN ISLANDS CUBA NORTH AMERICA CURACAO BERMUDA DOMINICA CANADA DOMINICAN REPUBLIC GREENLAND GRENADA MEXICO GUADELOUPE SAINT PIERRE & MIQUELON HAITI UNITED STATES JAMAICA MARTINIQUE SOUTH AMERICA MONTSERRAT ARGENTINA PUERTO RICO BOLIVIA SAINT BARTHÉLEMY BRAZIL SAINT KITTS & NEVIS CHILE SAINT LUCIA COLOMBIA SAINT MARTIN ECUADOR SAINT VINCENT & THE GRENADINES FALKLAND ISLANDS SINT MAARTEN FRENCH GUIANA TRINIDAD & TOBAGO GUYANA TURKS & CAICOS ISLANDS PARAGUAY US VIRGIN ISLANDS PERU

SOUTH GEORGIA & THE SANDWICH ISLANDS SURINAME URUGUAY VENEZUELA

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

7,021,000

DIGITAL IN THE CARIBBEAN JUN 2014

41,800,000

15,444,000

8,556,000

29,680,000

RURAL

66% 34%

37%

20%

71%

17%

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@wearesocialsg • 27 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

10,556,000

DIGITAL IN CENTRAL AMERICA JUN 2014

43,924,000

11,456,000

12,160,000

52,432,000

RURAL

57% 43%

26%

28%

24%

119%

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@wearesocialsg • 28 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

215,459,000

DIGITAL IN NORTH AMERICA JUN 2014

474,147,000

363,874,000

253,468,000

482,139,000

RURAL

81% 19%

77%

53%

45%

102%

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@wearesocialsg • 29 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

137,206,000

DIGITAL IN SOUTH AMERICA JUN 2014

406,197,000

214,866,000

187,830,000

505,856,000

RURAL

83% 17%

53%

46%

34%

125%

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@wearesocialsg • 30 We Are Social

INDIVIDUAL COUNTRY DATA

Page 31: Social, Digital & Mobile in The Americas

@wearesocialsg • 31 We Are Social

ARGENTINA

Page 32: Social, Digital & Mobile in The Americas

@wearesocialsg • 32 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

18,400,000

DIGITAL LANDSCAPE JUN 2014

43,024,000

28,000,000

24,000,000

62,900,000

RURAL

93%

65%

56%

43%

146%

7%

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@wearesocialsg • 33 We Are Social

AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

MOBILE INTERNET

AVERAGE TIME THAT SOCIAL MEDIA USERS

SPEND EACH DAY USING SOCIAL MEDIA

JUN 2014 TIME SPENT ONLINE

• Sources: US Census Bureau, GlobalWebIndex

4H 59M 3H 21M 3H 05M

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@wearesocialsg • 34 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

28M 65% 81% 19%

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@wearesocialsg • 35 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

56% 77% 18.4M 43% 24.0M

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@wearesocialsg • 36 We Are Social

JUN 2014 TOP SOCIAL MEDIA PLATFORMS

USED IN THE PAST MONTH

OWN AN ACCOUNT

FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

• Source: GlobalWebIndex

50%!

23%!

21%!

10%!

7%!

93%!

72%!

57%!

37%!

17%!

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

INSTAGRAM

Page 37: Social, Digital & Mobile in The Americas

@wearesocialsg • 37 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

62.9M 70% 30% 31%

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@wearesocialsg • 38 We Are Social

JUN 2014

PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

ON MOBILE (YOUTUBE)

PERCENTAGE OF THE TOTAL

POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE TOTAL

POPULATION USING GAME APPS

PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

BASED APPS

PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

FINANCE APPS

ACTIVITIES ON MOBILE

$

• Sources: US Census Bureau, GlobalWebIndex

52% 15% 31% 10% 36%

Page 39: Social, Digital & Mobile in The Americas

@wearesocialsg • 39 We Are Social

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JUN 2014 SMARTPHONE USE

• Source: Google’s “Our Mobile Planet” Report

31% 86% 85% 25%

Page 40: Social, Digital & Mobile in The Americas

@wearesocialsg • 40 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

19.5M 31% 18.4M 43%

Page 41: Social, Digital & Mobile in The Americas

@wearesocialsg • 41 We Are Social

BELIZE

Page 42: Social, Digital & Mobile in The Americas

@wearesocialsg • 42 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

76,000

DIGITAL LANDSCAPE JUN 2014

341,000

91,000

100,000

332,000

RURAL

45% 55%

27%

29%

22%

97%

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@wearesocialsg • 43 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

91K 27% 76% 24%

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@wearesocialsg • 44 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

29% 76% 76K 22% 100K

Page 45: Social, Digital & Mobile in The Americas

@wearesocialsg • 45 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

332K 83% 17% 23%

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@wearesocialsg • 46 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

76K 23% 76K 22%

Page 47: Social, Digital & Mobile in The Americas

@wearesocialsg • 47 We Are Social

BOLIVIA

Page 48: Social, Digital & Mobile in The Americas

@wearesocialsg • 48 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,920,000

DIGITAL LANDSCAPE JUN 2014

10,631,000

3,971,000

2,800,000

9,300,000

RURAL

67% 33%

37%

26%

18%

87%

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@wearesocialsg • 49 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

3.97M 37% 72% 28%

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@wearesocialsg • 50 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

26% 69% 1.92M 18% 2.80M

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@wearesocialsg • 51 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

9.30M 91% 9% 18%

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@wearesocialsg • 52 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

1.67M 18% 1.92M 18%

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@wearesocialsg • 53 We Are Social

BRAZIL

Page 54: Social, Digital & Mobile in The Americas

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

68,000,000

DIGITAL LANDSCAPE JUN 2014

202,657,000

107,823,000

92,000,000

274,600,000

RURAL

85% 15%

53%

45%

34%

136%

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@wearesocialsg • 55 We Are Social

AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

MOBILE INTERNET

AVERAGE TIME THAT SOCIAL MEDIA USERS

SPEND EACH DAY USING SOCIAL MEDIA

JUN 2014 TIME SPENT ONLINE

• Sources: US Census Bureau, GlobalWebIndex

5H 55M 3H 06M 3H 05M

Page 56: Social, Digital & Mobile in The Americas

@wearesocialsg • 56 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

108M 53% 77% 23%

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@wearesocialsg • 57 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

45% 74% 68M 34% 92M

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@wearesocialsg • 58 We Are Social

JUN 2014 TOP SOCIAL MEDIA PLATFORMS

USED IN THE PAST MONTH

OWN AN ACCOUNT

FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

• Source: GlobalWebIndex

51%!

24%!

19%!

14%!

11%!

92%!

78%!

59%!

36%!

41%!

FACEBOOK

GOOGLE+

TWITTER

INSTAGRAM

LINKEDIN

Page 59: Social, Digital & Mobile in The Americas

@wearesocialsg • 59 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

275M 77% 23% 40%

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@wearesocialsg • 60 We Are Social

JUN 2014

PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

ON MOBILE (YOUTUBE)

PERCENTAGE OF THE TOTAL

POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE TOTAL

POPULATION USING GAME APPS

PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

BASED APPS

PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

FINANCE APPS

ACTIVITIES ON MOBILE

$

• Sources: US Census Bureau, GlobalWebIndex

43% 13% 27% 12% 29%

Page 61: Social, Digital & Mobile in The Americas

@wearesocialsg • 61 We Are Social

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JUN 2014 SMARTPHONE USE

• Source: Google’s “Our Mobile Planet” Report

26% 89% 82% 30%

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@wearesocialsg • 62 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

110M 40% 68M 34%

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@wearesocialsg • 63 We Are Social

CANADA

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

15,400,000

DIGITAL LANDSCAPE JUN 2014

34,835,000

33,000,000

19,400,000

28,200,000

RURAL

81% 19%

95%

56%

44%

81%

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@wearesocialsg • 65 We Are Social

AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

MOBILE INTERNET

AVERAGE TIME THAT SOCIAL MEDIA USERS

SPEND EACH DAY USING SOCIAL MEDIA

JUN 2014 TIME SPENT ONLINE

• Sources: US Census Bureau, GlobalWebIndex

4H 50M 1H 52M 1H 55M

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@wearesocialsg • 66 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

33M 95% 77% 23%

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@wearesocialsg • 67 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

56% 79% 15.4M 44% 19.4M

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@wearesocialsg • 68 We Are Social

JUN 2014 TOP SOCIAL MEDIA PLATFORMS

USED IN THE PAST MONTH

OWN AN ACCOUNT

FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

• Source: GlobalWebIndex

54%!

21%!

15%!

13%!

11%!

84%!

45%!

49%!

28%!

31%!

FACEBOOK

TWITTER

GOOGLE+

PINTEREST

LINKEDIN

Page 69: Social, Digital & Mobile in The Americas

@wearesocialsg • 69 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

28.2M 16% 84% 53%

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@wearesocialsg • 70 We Are Social

JUN 2014

PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

ON MOBILE (YOUTUBE)

PERCENTAGE OF THE TOTAL

POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE TOTAL

POPULATION USING GAME APPS

PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

BASED APPS

PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

FINANCE APPS

ACTIVITIES ON MOBILE

$

• Sources: US Census Bureau, GlobalWebIndex

71% 31% 58% 12% 49%

Page 71: Social, Digital & Mobile in The Americas

@wearesocialsg • 71 We Are Social

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JUN 2014 SMARTPHONE USE

• Source: Google’s “Our Mobile Planet” Report

56% 89% 77% 27%

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@wearesocialsg • 72 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

14.9M 53% 15.4M 44%

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@wearesocialsg • 73 We Are Social

CHILE

Page 74: Social, Digital & Mobile in The Americas

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

8,600,000

DIGITAL LANDSCAPE JUN 2014

17,364,000

11,687,000

10,600,000

27,100,000

RURAL

89%

67%

61%

50%

156%

11%

Page 75: Social, Digital & Mobile in The Americas

@wearesocialsg • 75 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

11.7M 67% 74% 26%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

61% 81% 8.6M 50% 10.6M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

27.1M 72% 28% 22%

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@wearesocialsg • 78 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

5.96M 22% 8.60M 50%

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COLOMBIA

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

15,600,000

DIGITAL LANDSCAPE JUN 2014

46,245,000

25,661,000

22,000,000

48,200,000

RURAL

75% 25%

55%

48%

34%

104%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

25.7M 55% 83% 17%

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@wearesocialsg • 82 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

48% 71% 15.6M 34% 22.0M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

48.2M 78% 22% 17%

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@wearesocialsg • 84 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

8.2M 17% 15.6M 34%

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COSTA RICA

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

2,200,000

DIGITAL LANDSCAPE JUN 2014

4,755,000

2,511,000

2,400,000

6,300,000

RURAL

65% 35%

53%

50%

46%

132%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

2.5M 53% 64% 36%

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@wearesocialsg • 88 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

50% 92% 2.2M 46% 2.4M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

6.3M 62% 38% 40%

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@wearesocialsg • 90 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

2.5M 40% 2.2M 46%

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CUBA

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

N/A

DIGITAL LANDSCAPE JUN 2014

11,047,000

3,091,000

N/A

2,000,000

RURAL

76% 24%

28%

[ N/A ]

[ N/A ]

18%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

3.09M 28% 98% 2%

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

2.0M 96% 4% ~ 0%

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DOMINICAN REPUBLIC

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

2,600,000

DIGITAL LANDSCAPE JUN 2014

10,350,000

5,073,000

3,400,000

9,300,000

RURAL

70% 30%

49%

33%

25%

90%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

5.07M 49% 78% 22%

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@wearesocialsg • 98 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

33% 76% 2.6M 25% 3.4M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

9.3M 83% 17% 17%

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@wearesocialsg • 100 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

1.6M 17% 2.6M 25%

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ECUADOR

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

5,400,000

DIGITAL LANDSCAPE JUN 2014

15,654,000

6,012,000

7,400,000

17,500,000

RURAL

68% 32%

38%

47%

34%

112%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

6.0M 38% 84% 16%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

47% 73% 5.4M 34% 7.4M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

17.5M 80% 20% 17%

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

2.98M 17% 5.40M 34%

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EL SALVADOR

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,920,000

DIGITAL LANDSCAPE JUN 2014

6,126,000

1,743,000

2,200,000

8,500,000

RURAL

65% 35%

28%

36%

31%

139%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

1.74M 28% 76% 24%

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@wearesocialsg • 110 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

36% 87% 1.9M 31% 2.2M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

8.5M 87% 13% 12%

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@wearesocialsg • 112 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

1.02M 12% 1.92M 31%

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GUADELOUPE

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

138,000

DIGITAL LANDSCAPE JUN 2014

409,000

156,000

184,000

718,000

RURAL

50% 50%

38%

45%

34%

176%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

156K 38% 74% 26%

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@wearesocialsg • 116 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

45% 75% 138K 34% 184K

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

718K 44% 56% 33%

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@wearesocialsg • 118 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

237K 33% 138K 34%

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GUATEMALA

Page 120: Social, Digital & Mobile in The Americas

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

2,800,000

DIGITAL LANDSCAPE JUN 2014

14,647,000

2,717,000

3,200,000

16,800,000

RURAL

50% 50%

19%

22%

19%

115%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

2.7M 19% 68% 32%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

22% 88% 2.8M 19% 3.2M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

16.8M 91% 9% 12%

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@wearesocialsg • 124 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

2.0M 12% 2.8M 19%

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GUYANA

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

132,000

DIGITAL LANDSCAPE JUN 2014

736,000

295,000

176,000

638,000

RURAL

28% 72%

40%

24%

18%

87%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

295K 40% 82% 18%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

24% 75% 132K 18% 176K

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

638K 97% 3% 7%

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

45K 7% 132K 18%

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HAITI

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

640,000

DIGITAL LANDSCAPE JUN 2014

9,997,000

1,218,000

740,000

6,100,000

RURAL

53% 47%

61%

12%

7%

6%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

1.2M 12% 49% 51%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

7% 86% 640K 6% 740K

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

6.1M 78% 22% 10%

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

610K 10% 640K 6%

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HONDURAS

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,540,000

DIGITAL LANDSCAPE JUN 2014

8,599,000

1,603,000

1,780,000

8,400,000

RURAL

52% 48%

19%

21%

18%

98%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

1.6M 19% 75% 25%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

21% 87% 1.54M 18% 1.78M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

8.4M 94% 6% 14%

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

1.18M 14% 1.54M 18%

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JAMAICA

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

660,000

DIGITAL LANDSCAPE JUN 2014

2,930,000

1,581,000

800,000

3,500,000

RURAL

52% 48%

54%

27%

23%

119%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

1.58M 54% 79% 21%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

27% 83% 660K 23% 800K

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

3.5M 86% 14% 31%

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

1.09M 31% 660K 23%

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MARTINIQUE

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

112,000

DIGITAL LANDSCAPE JUN 2014

398,000

303,000

148,000

596,000

RURAL

50% 50%

76%

37%

28%

150%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

303K 76% 64% 36%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

37% 76% 112K 28% 148K

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

596K 36% 64% 4%

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

24K 4% 112K 28%

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MEXICO

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

46,000,000

DIGITAL LANDSCAPE JUN 2014

120,287,000

50,923,000

54,000,000

106,600,000

RURAL

78% 22%

42%

45%

38%

89%

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AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

MOBILE INTERNET

AVERAGE TIME THAT SOCIAL MEDIA USERS

SPEND EACH DAY USING SOCIAL MEDIA

JUN 2014 TIME SPENT ONLINE

• Sources: US Census Bureau, GlobalWebIndex

5H 06M 3H 17M 2H 58M

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

50.9M 42% 73% 27%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

45% 85% 46.0M 38% 54.0M

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JUN 2014 TOP SOCIAL MEDIA PLATFORMS

USED IN THE PAST MONTH

OWN AN ACCOUNT

FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

• Source: GlobalWebIndex

56%!

28%!

26%!

13%!

10%!

95%!

77%!

63%!

32%!

34%!

FACEBOOK

GOOGLE+

TWITTER

INSTAGRAM

LINKEDIN

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

107M 84% 16% 32%

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JUN 2014

PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

ON MOBILE (YOUTUBE)

PERCENTAGE OF THE TOTAL

POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE TOTAL

POPULATION USING GAME APPS

PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

BASED APPS

PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

FINANCE APPS

ACTIVITIES ON MOBILE

$

• Sources: US Census Bureau, GlobalWebIndex

37% 10% 24% 10% 25%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JUN 2014 SMARTPHONE USE

• Source: Google’s “Our Mobile Planet” Report

37% 95% 91% 39%

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

34.1M 32% 46.0M 38%

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NICARAGUA

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

900,000

DIGITAL LANDSCAPE JUN 2014

5,849,000

892,000

1,180,000

6,800,000

RURAL

58% 42%

20%

116%

15%

15%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

892K 15% 79% 21%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

20% 76% 900K 15% 1.18M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

6.8M 81% 19% 15%

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

1.02M 15% 900K 15%

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PANAMA

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,120,000

DIGITAL LANDSCAPE JUN 2014

3,608,000

1,900,00

1,300,000

5,300,000

RURAL

75% 25%

53%

36%

31%

147%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

1.9M 53% 70% 30%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

36% 86% 1.12M 31% 1.30M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

5.3M 89% 11% 19%

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

1.01M 19% 1.12M 31%

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PARAGUAY

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

2,000,000

DIGITAL LANDSCAPE JUN 2014

6,704,000

2,005,000

2,200,000

7,300,000

RURAL

62% 38%

30%

33%

30%

109%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

2.01M 30% 67% 33%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

33% 91% 2.0M 30% 2.2M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

7.3M 80% 20% 10%

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

730K 10% 2.0M 30%

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PERU

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

8,400,000

DIGITAL LANDSCAPE JUN 2014

30,148,000

12,584,000

13,200,000

29,200,000

RURAL

77% 23%

42%

44%

28%

97%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

12.6M 42% 89% 11%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

44% 64% 8.4M 28% 13.2M

Page 187: Social, Digital & Mobile in The Americas

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

29.2M 70% 30% 26%

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

7.6M 26% 8.4M 28%

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PUERTO RICO

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,780,000

DIGITAL LANDSCAPE JUN 2014

3,621,000

2,028,000

1,940,000

3,400,000

RURAL

99%

56%

54%

49%

1%

94%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

2.03M 56% 65% 35%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

54% 92% 1.78M 49% 1.94M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

3.4M 29% 71% 27%

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

918K 27% 1.78M 49%

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SURINAME

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

150,000

DIGITAL LANDSCAPE JUN 2014

573,000

202,000

170,000

1,000,000

RURAL

70% 30%

35%

30%

26%

174%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

202K 35% 63% 37%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

30% 88% 150K 26% 170K

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

1.0M 83% 17% 2%

Page 200: Social, Digital & Mobile in The Americas

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

20K 2% 150K 26%

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TRINIDAD & TOBAGO

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

440,000

DIGITAL LANDSCAPE JUN 2014

1,224,000

857,000

560,000

1,700,000

RURAL

14% 86%

70%

46%

36%

139%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

857K 70% 78% 22%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

46% 79% 440K 36% 560K

Page 205: Social, Digital & Mobile in The Americas

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

1.7M 89% 11% 3%

Page 206: Social, Digital & Mobile in The Americas

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

51K 3% 440K 36%

Page 207: Social, Digital & Mobile in The Americas

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UNITED STATES OF AMERICA

Page 208: Social, Digital & Mobile in The Americas

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

154,000,000

DIGITAL LANDSCAPE JUN 2014

318,892,000

279,834,000

180,000,000

347,200,000

RURAL

82% 18%

88%

56%

48%

109%

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AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

MOBILE INTERNET

AVERAGE TIME THAT SOCIAL MEDIA USERS

SPEND EACH DAY USING SOCIAL MEDIA

JUN 2014 TIME SPENT ONLINE

• Sources: US Census Bureau, GlobalWebIndex

5H 01M 2H 29M 2H 03M

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

280M 88% 71% 29%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

56% 86% 154M 48% 180M

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JUN 2014 TOP SOCIAL MEDIA PLATFORMS

USED IN THE PAST MONTH

OWN AN ACCOUNT

FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

• Source: GlobalWebIndex

53%!

21%!

16%!

15%!

12%!

82%!

44%!

33%!

46%!

24%!

FACEBOOK

TWITTER

PINTEREST

GOOGLE+

INSTAGRAM

Page 213: Social, Digital & Mobile in The Americas

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

347M 27% 73% 55%

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JUN 2014

PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

ON MOBILE (YOUTUBE)

PERCENTAGE OF THE TOTAL

POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE TOTAL

POPULATION USING GAME APPS

PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

BASED APPS

PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

FINANCE APPS

ACTIVITIES ON MOBILE

$

• Sources: US Census Bureau, GlobalWebIndex

65% 29% 52% 13% 46%

Page 215: Social, Digital & Mobile in The Americas

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JUN 2014 SMARTPHONE USE

• Source: Google’s “Our Mobile Planet” Report

56% 94% 77% 46%

Page 216: Social, Digital & Mobile in The Americas

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

191M 55% 154M 48%

Page 217: Social, Digital & Mobile in The Americas

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URUGUAY

Page 218: Social, Digital & Mobile in The Americas

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,340,000

DIGITAL LANDSCAPE JUN 2014

3,333,000

2,017,000

2,000,000

5,300,000

RURAL

93%

61%

60%

40%

159%

7%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

2.02M 61% 84% 16%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

60% 67% 1.34M 40% 2.00M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

5.3M 67% 33% 28%

Page 222: Social, Digital & Mobile in The Americas

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

1.48M 28% 1.34M 40%

Page 223: Social, Digital & Mobile in The Americas

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VENEZUELA

Page 224: Social, Digital & Mobile in The Americas

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

7,200,000

DIGITAL LANDSCAPE JUN 2014

28,868,000

14,548,000

11,200,000

22,500,000

RURAL

94%

50%

39%

25%

6%

78%

Page 225: Social, Digital & Mobile in The Americas

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

14.5M 50% 87% 13%

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JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

39% 64% 7.2M 25% 11.2M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

22.5M 93% 7% 36%

Page 228: Social, Digital & Mobile in The Americas

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NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

8.1M 36% 7.2M 25%

Page 229: Social, Digital & Mobile in The Americas

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DATA SOURCES USED IN THIS REPORT Note that social media user numbers may sometimes exceed those of reported internet users. This is because social media users numbers are collected by single, commercial entities who rely on accurate, up-to-date data for advertising purposes, while reports on internet user numbers typically rely on ad-hoc surveys that take longer to administer and analyse.

Population data Latest available data from the United States Census Bureau, correct as at June 2014. Urbanisation data from the United Nations World Urbanization Prospects report.

Internet user data Latest available data from InternetLiveStats.com or InternetWorldStats.com (selected based on recency), correct as at June 2014; usage behaviour data from GlobalWebIndex Wave 13 (Q1 2014); web traffic share data from StatCounter.com.

Social media and mobile social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 13 (Q1 2014).

Mobile phone user data Latest available data from GSMA Intelligence, correct as at June 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 13 (Q1 2014) and Google’s “Our Mobile Planet” Report (May 2013).

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wearesocial.sg • @wearesocialsg • 250 We Are Social

FIND OUT MORE AT WEARESOCIAL.SG

Page 231: Social, Digital & Mobile in The Americas

@wearesocialsg • 231 We Are Social

@WEARESOCIAL

[email protected]

+1 646 476 2893

HTTP://WEARESOCIAL.COM

UNITED STATES

@WEARESOCIALBR

[email protected]

+55 11 3032 7086

HTTP://WEARESOCIAL.COM.BR

BRAZIL

@WEARESOCIAL

[email protected]

+44 (0)20 3195 1700

HTTP://WEARESOCIAL.NET

UNITED KINGDOM

@WEARESOCIALSG

[email protected]

+65 6423 1051

HTTP://WEARESOCIAL.SG

SINGAPORE

GET IN TOUCH WITH OUR TEAMS:

Page 232: Social, Digital & Mobile in The Americas

@wearesocialsg • 232 We Are Social

@WEARESOCIALIT

[email protected]

+39 (0)2 3655 1868

HTTP://WEARESOCIAL.IT

ITALY

@WEARESOCIALAU

[email protected]

+61 (02) 9046 3700

HTTP://WEARESOCIAL.COM.AU

AUSTRALIA

@WEARESOCIALFR

[email protected]

+33 (0)1 73 00 32 70

HTTP://WEARESOCIAL.FR

FRANCE

@WEARESOCIALDE

[email protected]

+49 (0)89 8099 110 20

HTTP://WEARESOCIAL.DE

GERMANY

GET IN TOUCH WITH OUR TEAMS:

Page 233: Social, Digital & Mobile in The Americas

Making Friends & Influencing People • 45 We Are Social

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.

WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,

DIAGEO, NESTLÉ, HEINZ, AND LVMH.

IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL

US AT [email protected].

FIND OUT MORE AT WEARESOCIAL.SG.

Page 234: Social, Digital & Mobile in The Americas

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WE ARE SOCIAL SINGAPORE

SIMON KEMP, REGIONAL MANAGING PARTNER

@WEARESOCIALSG

[email protected]

+65 6423 1051

HTTP://WEARESOCIAL.SG