Social Media for FSS Professionals

Advanced skills for increasing your social audience on

Twitter and LinkedIn

Susan Visser @susvis

The Get Social Hub

Easily share content to social channels

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Amplify Content via Get Social Hub

• Use the Get Social Hub to discover, share and engage with the top stories, videos and tweets that the social teams are providing.

• Social teams load content both from internal and external sources.

• Easily add your point of view and share the content in one or more channels.

• You can also add your own content to the Get Social Hub to be amplified.

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Begin Using the Get Social Hub

• Create an account on the site: https://getsocial.voicestorm.com/

• Sign in with your internet ID.

• Choose Analytics – FSS.

• Set up your channels: Twitter, LinkedIn Profile and Targeted Groups.

• Content for your area will be shown but you can search for other content.

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Your Main Feed

• Analytics – FSS is your main feed, but you can choose other feeds to find more content.

• Scroll down to find all the content available to share.

• Click the navigation menu bar to enter a search term.

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Personal Settings Menu

1. Search for specific pieces of content

2. Access the main community page

3. See your ranking on the monthly leaderboard

4. Submit suggested content to the community managers for publish on the site (if approved)

5. Obtain share history and review scheduled shares

6. View recent broadcasts

7. Update personal settings (e.g. connected channels)

8. View current and past activities

9. Refer to additional links about the program

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Start Sharing

• Choose a post you want to amplify and click Share.

• Enter your point of view.

• Add one or two hashtags.

• Share on all channels, choose specific channels, or schedule for a later time.

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Schedule to spread posts throughout day

• Share immediately, or schedule your posts.

• Scheduling allows you to enter a specific day / time or to SmartShare.

• Choose the number of times you wish to share.

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Compete

• Use the Leaderboard to see how you much content you share compared to your peers!

• Each post is assigned a point value that accumulates over the month.

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See your posts in Twitter and LinkedIn

• Posts will be optimized for the channel you shared it in.

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Add Content to the GSH

• To add content to the Get Social Hub that you think should be amplified, select Submit a Post.

• Enter a URL and click Import.

• Only submit content that you have the right to submit. Content that is password protected or contains sensitive information should not be submitted

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Add Content to the GSH

• Import will load content from the webpage.

• Choose an image for the post.

• Click Post.

• Send Susan an email the first time you add content to make sure it isn’t lost in the abyss.

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TwitterEngage with Influencers

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How to engage with influencers?• Have a conversation with them

about something they created!

• Listen to a podcast, watch a video, read an article… then tweet about something you learned.

• After having this conversation, I learned that Brett is top on the FinancialBrand.com list of influencers.

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Make them remember your name!

• Point out the books influencers have written by mentioning the author and providing a link to their book.

• Thank the person who provided you with great content!

• After having this conversation, I learned that Ron is near the top on the FinancialBrand.com list of influencers.

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Share great content with your followers!

• Even if you are listening to a presentation that can’t be shared with your external audience, mention what you are doing.

• Find content from the speaker that you can share! Sharing older content is still valuable.

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No influencer is off-limits on social!

• Authors, speakers, founders of companies, actors, even the president of the USA!

• If you like something someone did, tell them. Everyone likes to be recognized for the work that they do.

• You could complain too, but you might not make too many friends that way.

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Recognize people who took the time to thank you

• If someone reaches out to you with a thank you, a question, or even a favourite, take the time to thank them.

• While you’re at it, start a conversation!

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Make a habit of recognizing others

• #FF = Follow Friday

• Use this to call out the many people who interacted with you over the past week.

• You can do several of these and put them in categories: people I met; people who started following me; people you want to meet!

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Learn more about influencers from their profile

• Spend time looking at the profiles of the people who are considered influencers.

• Click their links to learn more about them and the content they tend to share.

• Go through their following list to find people you may wish to follow.

• Twitter automatically shows you the followers you have in common.

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Pay attention to lists of top influencers

• This list from FinancialBrand.com makes it easy to connect with everyone on their list. Just click the Twitter or LinkedIn icons!

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Find more influencers via Twitter Lists

• You can find a list by clicking on a person’s profile photo.

• See the lists they’ve subscribed to.

• Subscribe to a list to focus the conversations in your stream.

• Follow those people you most like hearing from.

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More about Twitter Lists

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Create Twitter Lists of your own

• Create a list of all the speakers at a conference you’ll attend.

• Create a list of people in a category that makes sense to you.

• Make the category name flattering as they’ll see the list they’ve been added to!

•https://twitter.com/nicoleslavitt/lists/top-finance-tweeters Top Finance Tweeters

•https://twitter.com/brunoswerneck/lists/fintechcommunity

FinTech Community•https://twitter.com/wmaScott/lists/fintech-media-and-analysts

FinTech Media and Analysts•https://twitter.com/pglyman/lists/friends-in-finance

Friends in Finance•https://twitter.com/DmedusaD/lists/banking-news

Banking News•https://twitter.com/dushyantmani/lists/financial-services

Financial Services•https://twitter.com/DebbieJBrown/lists/fin-tech-fin-services

FIN Tech FIN Services•https://twitter.com/martinvars/lists/financial-markets

Financial-Markets

Suggested Twitter Lists

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How are you doing?

• Find out if you’re making an impact by choosing “analytics”.

• Find this in the menu you get from clicking on your profile photo.

LinkedInEngage with Influencers

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Connect to Influencers on LinkedIn

• Send a LinkedIn invitation to all people you meet at conferences and meetings.

• Add a personal note in the invite: “I hope you enjoyed IBM Vision as much as I did. Let’s stay in touch.”

• Read the profiles of those you connect with to see what posts they’ve shared, content they’ve produced, groups they’ve joined.

• Join relevant groups and begin reading posts.

• Like or Comment on posts by influencers that you want to connect with.

• Feel free to share content, but for each piece of content you share you should Like, Comment on, or Share 4 others.

InsuranceGlobal Insurance Professionals 81,456, PublicInsurance Claims Professionals 65,326, PrivateGlobal Insurance Network 53,594, PrivateInsurance Industry Executives 45,021, PrivateInsurance Professional Network 19, 415, Private

Choose LinkedIn Groups to Join

• You can join up to 50 groups and can begin interacting with members and posting once you join a group.

FraudFinancial Crime Risk, Fraud and Security 34, 180, Private

RiskRisk Management & Insurance Professionals 19,181, PrivateRIMS, the risk management society 47,459, PrivateFinancial Risk Management Network 60,284, PrivateGovernance, Risk and Compliance Management (GRC) 47, 229, PrivateEnterprise Risk Management 20,744, PrivateRisk Management Executives & Professionals 13,565, Public, LowRisk Management Online 17,584, PublicRisk Analytics and Risk Management 10,429, PrivateThe Institute of Risk Management 13,854, Private

Financial ServicesBanking and Finance Technologies 67,394, PrivateCIO Masters 4,595, PublicFinancial Executive Way Forward - Leaders in Banking, Consulting, IT & Recruiting 104,913, PrivateFinancial Services Regulation 161, 910, PrivateChief Financial Officer (CFO) Network - The #1 Group for CFOs 254, 763, PublicFinance Professionals Network, MAF, ACA, CPA, ICPAS, CFA, Financial Controller / Analyst / Director 76,759, PrivateChief Financial Officer, a subgroup of Finance Plus: Private Equity, Venture Capital and M&A news 71,379, Private, High (Very Active)

BankingRetail Banking Network 71,228, Private Corporate Banking Professionals 19,932, PublicInternet & Mobile Banking Professionals 15,277, PrivateBanking Executives, a subgroup of Financial Executive Way Forward - Leaders in Banking, Consulting, IT & Recruiting 10, 503, PrivateBanking - Insurance - Financial Services, a subgroup of The Recruitment Network 10,397, PrivateBanking, a subgroup of Finance Plus: Private Equity, Venture Capital and M&A news 15,949, High

Choose LinkedIn Groups to Join

The EndSee you on Twitter & LinkedIn!

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To Do

• Follow @IBMAnalytics @IBMbigdata,@IBMInsurance, @IBMBanking, @IBMRisk, @IBMCognos, @IBM_ECM on Twitter.

• Visit the IBMBigDataHub.com on a regular basis.

• Listen to the conversations on relevant Twitter Lists and LinkedIn Groups.

• Use the Get Social Hub daily to send out engaging content.

• Engage with your followers by: • Favouriting or Retweeting

content you like.

• Commenting on their posts.

• Adding your point of view wherever possible.

• Replying to followers to thank them for mentioning you.