SOCIAL INCLUSION - THE INFORMAL SECTOR

The Problem

Collective ownership of tourism product

Development/planning becomes disconnected

Informal sector has limited access to the tourism market

Alternative ways to engage holidaymakers are sought Result – social tensions, tourist crime, decline in tourists

The Impact

“I have just returned from 2 weeks here, first and last time in turkey and have to say it was the worst holiday I ever had. Forget having a peaceful stroll around town, you can’t walk more than 5 metres without someone hassling you to go in their bar, restaurant, shop etc. and they're persistent and aggressive with it....Don't waste your money! Personally I’ve learnt my lesson about Turkey and will be back in lovely chilled out Greece next year.”

Our Core Approach

Building capacity of the informal sector is only one part of the solution

Effective public/private collaborative schemes are essential

A framework for solid, long term relationships must be created at the beginning

Results

27% improvement in the hotel staff’s view of beach operators

28% reduction in negative beach operator issues reported by hotel staff

9% increase in holidaymaker enjoyment of services provided by beach operators

Visitors are also more likely to recommend the services of beach operators – 55% saying they would recommend compared to 22% th year before

Results