#Social @ #Lesta

leicester.gov.uk/socialmedia

#Lesta: well, who are ya?

Kasabian Attenborough

brothers Sue Townsend Gary Lineker John Merrick Gok Wan Joe Orton Englebert

Humpberdinck Showaddywaddy And more…

Here’s us…

Twitter.com/leicester_news

Set up: July 2009Followers: 11.5K and growing

Pros: great for real time communications, breaking news and quick information sharing

Cons: limited space, user numbers are stagnating and there’s too much noise

This too…

Facebook.com/leicestercitycouncil

Set up: July 2011Likes: 1.8K and growing

Pros: still biggest social platform, wide functionality

Cons: clunky and it’s Facebook

We need our social to…

1. Promote Leicester and our role in the city.

2. Support local democracy.

3. Make our council business easier to understand.

4. Encourage more people to use our website and online services.

5. Support efforts to increase our revenues.

Show and tell time…

Good:

now integral part of our mar/comms mix

core corporate profiles and key services well managed

business critical real time communications channel

awareness/engagement levels keep increasing

offers real time insight recognition by key

staff.

Bad:

wider council efforts (x65 plus!) still not joined up

“I-want-one-too-i-tis” condition widespread

no real strategic direction and objectives

quality varies greatly across profiles

staff still don’t get social – even those using it.

Stuff we’re doing…

In headline terms: setting a strategic direction implementing a tactical action plan doing more of what works review what we’re doing – pinpoint good/bad and why benchmarking our social efforts refine our assets/tactics to support core business and corporate priorities.

Such as…

Focusing on: Q+A sessions with Executive Team, councillors and key officers attending high value events for real-time coverage embedding digital/social as lead channel for corporate campaign activity promoting our corporate social profiles harder audit/review process to monitor outputs of service areas guidelines/health checks/workshops.

Get your back covered…

Find your rock ‘n roll star…

And work them. Nicely, of course…

Get those pix in there…

Make ‘em fancy too…

Give them vids: #HowManyTimes…

Get it out there…

Remember:• Sign post everywhere• Hash tags• Key words do count• Great content promotes itself • Sharing content works too• Re-use evergreen content • Don’t be shy - jump in on trends• Cross promote all your profiles.

Make every eyeball count…

Keep those bean counters happy...We keep asking ourselves:

• Can we JUSTIFY using social media?

• Can we ADD value?

• Do we KNOW our objectives and goals?

• Can we EVALUATE our impact online and offline?

• Can we SHOW return on investment (ROI)?

We LOVE Twitter Analytics…

Facebook insights aren’t bad, too...

People LOVE talking about us...

People LOVE talking about us…

But sometimes you just can’t win…

People DO share what we post…

More than you’d think…

Go on – say hello…

Digital Media Team digitalmedia@leicester.gov.uk

Dave Doherty, Digital Media Managerdavid.doherty@leicester.gov.uk

Ian Gallagher, Digital Media Officer Ian.gallagher@leicester.gov.uk