Do Thi Hong (2B2010)

International University of Japan

Class: Marketing Strategy

Proffessor: Adam Acar

• FACEBOOK in Vietnam

• 10 FACEBOOK campaigns in Vietnam

Total population 91,591,000

Internet users 30,858,742 (34% population)

Facebook users 8.5 million

Globally, Vietnam is FACEBOOK’s fastest

growing country, growing 146% in the past 6

month alone

New user in Vietnam join FB every 3 seconds

56% Male

44% Female

Vietnam’s FB users by genders

Male users

Female users

94%

6%

Vietnam’s FB users by Ages

Under 35

Above 35

Sources: based on SOCIAL BAKERS (Oct 2012);data from FACEBOOK Ad

Planner (Oct 2012);

Photograph competition

• Topic: HTC – my recommendation

• Time: 09 April 2013 – 09 May 2012

• Procedures:

- Take picture with HTC One X or V (real product or advertisement image both acceptable)

- Post on your own facebook and tag HTCVietnam

• Award: 01 HTC One X for owner of the Picture which received highest number of “like” clicks

NEW YEAR Picture

Contest

• Topic: Traditional New year

Festival

• Time: 23 Fed 2013 – 06 Mar 2013

• Participants: fan of KFC Vietnam

fanpage

• Procedures:

- Take picture about Traditional Tet

Holiday

- send to KFC email

- Top 10 beautiful pictures will be

selected to post on KFC Facebook

for viewer to vote through “like”

clicks

• Awards: Voucher KFC 2,000,000

VND; 1,500,000 VND

New Year Gifts Campaign

• Participants: Fan of Facebook Sam Sung Vietnam and Sam Sung Mobile Vietnam

• Time: 11th Dec 2012 – 18th

Dec 2012

• Procedures:

- Like the post of Admin posted at 22:00 11th Dec 2012

- Comment below the post

• Awards: 10 New year gifts for top 10 favored comments (counted on “like” click)

“LET’S DANCE with Dr. Thanh”

• Procedures:

- Step1: Be fan of the FB page

- Step2: Visit the page, click on

application “Let’s dance” and play

dancing game online

- Step3: Invite friends to join

• Awards: Camera SONY KTS

DSC-W610/GQ E32

Winner will be decided on the

performance in the game and

number of sharing among friends

“Tagging” on

facebook and gain Dell

Streak

• Time: 7 Oct 2010 – 11

Oct 2010

• Procedures:

- Post 01 picture of Dell

streak on facebook Dell

FC Vietnam

- Tag as many friends to

the picture as possible

• Awards: 5 Dell Streak

for top 5 most active

tagger

Mini game

• Procedures:

- Be fan of Maybelline fan page

- Like the post of admin on March 5th 2013 and share

- Comment: answer the question: “what color of lipstick for each set of clothes as in the picture?”

• Awards: 10 lipstick Color Sensational

(1,590 like; 1,644 shares; 1,084 answers)

“Intel’s Amazing wish” Competition

• Procedures:

- Share a story about person who used to live without computer and how meaningful computer is with him or her

- Post the story on facebook, twitter, Tumblr, or Instagram and tag Intell

• Awards:

- Tickets to participate in “Intel’s Amazing Wish” competition for Most favored stories (counted on “like” clicks)

- Opportunities to receive Ultrabook

Summer’s Star• Aims: find the model for the cover page of Hoa

Hoc Tro magazine published on August 2013

• Procedures:

Round 1: Send picture to email of the competition

- Most beautiful pictures will be posted on fb of Hoa

Hoc Tro Magazine

- 20 pictures will be selected to ROUND 2 by

facebook fan of Hoa Hoc Tro Magazine by

clicking “like”; 10 pictures will be chosen by HHT

Round 2:

- Selected participants will be have chance to work

with HHT, taking pictures with HHC, and participate

in others activities. Information will be updated on FB

Awards: appearance on HHT magazine cover page;

laptop mini Sony Vio, ipod shuffle

1 of weekly mini games

on PEPSI’s FB

• Procedures:

- Share this poster on

your fb

- Take screen picture

and email to Pepsi

Vietnam

• Awards: 10 Albums will

be given to 10 earliest

Pepsiers

Converse organized street

event PRO Street Festival in

center Hochiminh city

Mini games named “Poster-event

sharing” were held on facebook to

spread the news of the event

• Procedures:

Go to the event, take

pictures, shares them on facebook

• Awards:

T-shirts, shoes, vouchers for 3

earliest people and 3 people whose

pictures receive the highest number

of “like” click