social marketing trends 2016 by younet... · a social marketing trends 2016 triều nguyễn ceo /...
TRANSCRIPT
Saigon’s event for
Advertising, Digital, Marketing & Media
February 3rd 2016 – Ho Chi Minh City
The power of Social Media
3
SOCIAL MEDIA VIETNAM = FACEBOOK
4
500,000
1,900,000
2,600,000
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
2014 2015 Jan-16
Vietnamese FB Pages & Groups
Posts, Videos & comments /month
1 billion
80
200
500
1,000
-
200
400
600
800
1,000
1,200
2013 2014 2015 Jan-16
Total Mentions Per Month (millions)
How BRANDS stand out in the crowd?
5
Mass VS Niche
6
Target Audience
7
Customer Care
At the RIGHT PLACE, RIGHT MOMENT
Trends Spotting
Boost engagement & likability with emotional content by
Social Trends spotting
8
Listen & engage at the RIGHT MOMENT to build BRAND LOVE
9
Social Customers
Social
CRM
Traditional CS
10
Complaints VS Opportunities
Webtretho
MsBonabi Nguyễn
“My baby doesn’t like that milk. Which
brands do you Moms recommend?”
Phương Nguyễn
“I am gonna give birth soon. Moms please
share your tips about Baby nutrition”
Customer Care Agent
“….......”
11
Bring traditional customer care process to ONLINE
12
Other trend: SMCC for Crisis Management
“Grab the real-time trend!
Surprise the customer at the
Right Moment – Right Place”