1. Social Media 101 for Nonprofits & SONJ Case Study Presented by : Kristin Weinstein Special Olympics New Jersey Communications Manager Follow Us@SONewJersey Follow Me@KMWein Be A Fan : http://www.facebook.com/SONewJersey

2. Planning the Social Media Roll-Out

• YouTube

• • September 2008

• Facebook

• • Friend Page February 2009

• • Fan Page- March 2009

• • Cause Page- March 2009

• Twitter

• • March 2009

• Flickr

• • June 2009

• WordPress Blog

• • August 2009

*When we started our sites

3.

Starting off on social media sites is not all about putting your name on as many sites as possible and seeing if it will take.

• • Its about doing your research, and putting your name on the most effective sites for your organization.

The most effective sites are different for everyone.It depends on what your organization stands for.

• • Twitter / Facebook tend to be the most commonly used and widespread social networking sites.

In order to determine which will be the most effective for your organization, ask yourself what it is you wish to accomplish with social media.

• • • • -Create small objectives

• -Define your audience

• -Engage like a real person (not a robot)

• -Monitor and adapt

Planning the Social Media Roll-Out Ctd. 4. Its Way Too Time Consuming!

Find someone who is willing to help you with the set up and constant care of your social media pages.

• • An intern is a great way to go for non-profits!

• • • This generation is also called the Millennials, and Generation Y . Whatever the term, the generation is made up of people born since 1980, and is the first generation to grow up with digital technology. For the rest of us, digital is our second or third language but for the Net-Gen, it is their first and only.

• • • -Allison H. Fine, social entrepreneur and author ofMomentum: Igniting Social Change in theConnected Age

5. Its Way Too Time Consuming! (Ctd.)

A lot of nonprofits are afraid of how time consuming social media is and tend to be nervous about the lack of manpower.

• • • There are many ways to get around the time-consuming and lack of manpower aspect.

• • -Take on an intern or bring in a volunteer tohelp.

• • -Or find a multi-social media platform online.

6. Multi-Social Media Platforms http://www.tweetdeck.com/beta / http://cotweet.com/channels 7. Multi- Social Media Platforms

• Tweetdeck offers you the ability to post to Facebook and Twitter (as well as Myspace) at the same time without having to flip from website to website.It also shows you when people are mentioning you!

• CoTweet allows multiple people from 1 organization to Tweet under 1 account.

• • • • -It also allows organizations to schedule Tweets, incase you cant be near the computer and somethingneeds to go up.

• • • • *Note: There are many more multi-social media platforms,

• • • • but these are the ones we have used and know are effective!

8. How Do I Handle Negative Feedback?

• • DO use caution when responding to controversial issues.

• • • If you see misrepresentations made about SONJ in the media, you may point them out and let the Director of Communications know.

• • • Always do so with respect and with the facts.

• • • If you speak about others, make sure what you say is factual.

• • • Avoid arguments. Brawls may earn traffic, but nobody wins in the end.

• • • Don't try to settle scores or goad others into inflammatory debates.

• • • Make sure what you are saying is factually correct.

9. How do I Handle Negative Feedback?(ctd.)

Try not to ignore people posting on your page whether its positive or negative.

• -Remember, social media is about conversation!-

• If you delete a comment, more likely than not, you will just anger or annoy your audience more than they already are.

• - Analyze the situation and respondaccordingly.

• How do we handle it?

- Depending on the severity of the comment,we do not delete.We let the person know publiclywe see their comment and we send thema message and deal with it privately.

10. How Will They Know Its Me?

Branding is, by far, one of the most important aspects to consider when starting your organization on social media sites.

• • • A brand name is more than a word. It is the beginning of a conversation.-Lexicon

11. How Will They Know Its Me?(ctd.)

Branding is an extremely important part of social media (and in general)!

• • -With so many people on social networking sites now, people wonder about the legitimacy of pages representing organizations.

You want people to know what theyre looking for a name, a motto, a logo, etc.Something that shows them that the site is legitimate.

• Be aware of the people / pages claiming to be you!

• • • -Find them and let them know youre there.

• • • ** Remember, additional pages arent always a bad thing,

• • • as long as theyre supplying the correct information.

12. Social Media 101 for Nonprofits & SONJ Case Study Presented by : Kristin Weinstein Special Olympics New Jersey Communications Manager Follow Us@SONewJersey Follow Me@KMWein Be A Fan : http://www.facebook.com/SONewJersey