Social Media 101

"What Your Mamma Didn't Tell You About New Media"

By Kevin Lockett

www.kevinlockett.com

The Day My Life Changed

"New Rules of Marketing and PR by David Meerman Scott"

See more at www.kevinlockett.com and www.soul88.com

My Second Social Media Project

See more at http://lock3live.blogspot.com/

See my first Social Media Project at

http://www.keepersoftheart.blogspot.com/

Let's begin!

The choices are endless but you only need to choose a few.

Where To Upload VideosYouTube -Make sure you go here first. The YouTube Partners program gives you an opportunity to share revenue, but traffic must be high to profit. Vimeo- Great portfolio option for professional videos like for weddings as well as place for filmmakers to promote their work. Blip TV- Like YouTube, there is revenue sharing. you can distribute videos to other channels and social networks. TubeMogul- Not a video channel, but like Blip TV, you can distribute content to other video channels and social networks.

Promote and Share Content

Photo courtesy of www.thenextweb.com

Promote & Share Content

Facebook - Build your brand/company by sharing content, building a Facebook Fan Page and using Facebook ads. Twitter - Untapped resource to distribute/find content quickly and to make contact with influencers and decision makers. Linkedin - Good place to promote business oriented content. Myspace - Still effective if you are involved in music. Flickr-Offers 300MB free uploads of photos each month, but you get unlimited storage for photos and videos for $25. Picassa-Offers 1 GB of free storage for photos and videos, while $5 gives you 20 GB (400 GB - $100/yr).

Branding Yourself

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Branding Yourself with Blogs & Sites

Blogger-Free and self hosted. Ability to advertise (Google Adsense, Amazon, Banners). Very few theme options. Wordpress.com-Free and self hosted Choice platform for NY Times & Tech Crunch. Plenty of themes. No ability to advertise. Wordpress.org- Freedom, ability to advertise, boundless themes. You are responsible for hosting and technical problems. Tumblr-Free self hosted, limited features, growing popularity. Yola/Weebly -Build your own website on free self hosted platforms. Great option if you are not a coder and you need something quick and easy to promote your brand/company.

Don't Forget About The Old School

Photo Courtesy of amywhipple.com

Don't Forget About The Old School

Email- Most people still use email on a daily basis. When disbursing content, make sure you email your contacts. Flyers-Coffee shops are filled with laptop users. Make a flyer with your blog, Twitter, info & place the flyer next to the karaoke night flyer. Word of Mouth- If someone asks what you are up to, tell them about your blog or video channel. That person could be the key to your future. Business Cards-Put your Twitter handle, website, blog. etc on your cards. Vista offers 250 cards for free.

Tricks of the Trade

Photo Couretsy of sugarslam.com

Tricks of the TradeGoDaddy-Buy the domain for you name or your business (if available) for $7.49! Offers discounts online and hosting. Picnik-Not good with photoshop? Picnik allows to crop photos, color, sharpen, rotate, re-size and fix the dreaded red-eye. Bit.ly-Ability to shorten URL. Great for Twitter's 140 characters. Twuffer-Allows you to schedule your tweets later in the day, week or month. Digg/Reddit- Upload blog posts here to increase traffic. Metrics- Google Analytics, Sitemeter, IceRocket gives you important data that you can use for business or job interviews.

Try a Video Contest

Another way to flex your video making skills and make a little cash to is try your hand at video contests on YouTube, Vimeo, Vidopp Video Contest News and onlinevideocontest.com Here's my great, but unsung entry for McDonals's McRib

Don't Get Burned Out Like This Guy You don't have to use every channel to promote your content. Target the ones that you have the most contacts or give you the most opportunity to share your content. As you become more comfortable, you can experiment with the other social networks. Have fun and be creative!

Photo courtesy of tomhumbarger.wordpress.com