Marketing“The Reset Button Has Been Pushed”

2010 Gen Y will outnumber Baby Boomers

100 Million facebook users in 9 months1 Billion iPod Applications downloaded in 9 months

Twitter usage 80% on mobile devices6 of top 10 websites are social

Social Media In ScoopVille..

How You Can Use It

LISTEN for buyer keywords, customer compliments or complaints

PROMOTE your product, events, promotions, coupons, experiences

MULTIPLY your sales force through employees or customers

REACH millions of people looking for your product

How You Can Use It

REWARD your fans through promotions and content

PUSH new events or promotions to your best customers

MULTIPLY your marketing by using your fans as tentacles

CONNECT to business owners, executives and professionals

CREATE strategic partnerships that can send you more business

LEAD by providing solutions to online associations and groups

How You Can Use It

How You Can Use It

SHARE your thoughts and vision about your industry, products or services

GIVE free information about how you help clients or customers

CREATE content that can help others in their business or life

blogging

How You Can Use It

SHARE your personality and passion

BUILD relationships through face to face interaction

ENGAGE by being approachable and authentic

How You Can Use It

TEACH how your product or service can bring a client value

LEAD with new thoughts and vision

EDUCATE on the processes and systems that make you unique

Companies

on the wrong goals

It’s All About Relationships..Not Pitches..

“We’re not focused on marketing to our followers, fans and readers,” he says. “Our primary goal is to connect with them.” He says

engagement and transparent communication are important assets.-Reid Travis, Social Media Manager for Panchero’s Mexican Grill

I feel like companies that practice one-way conversation (the talking-only kind) are pretty much missing the entire point of social media … The best advice I can give from my adventures in the social realm is to listen more than you talk and don’t be scared to let go of the reigns. You’re definitely not going to be able to control the entire message out there; be okay with that.” –Reid Travis

“Social media has been pivotal in growing my business. A good portion of my tweets are conversational just to stay in front of my followers as much as possible. However I also use it to gauge interest about new products, run specials, and get the word out about events.” –Joe Woelfle, Blatz Market & Liquor’s

Woelfle says his January 2010 was up 25% over the same month in 2009 after his first year of social media use. His chief slice of advice? “I would tell other SMB’s to be themselves but be sure to actively engage your followers.”

Pepsi Has It Right!

"This is such a fundamental change from anything we've done in the past," says Lauren Hobart, chief marketing officer for Pepsi-Cola North America Beverages. "It's a big shift. We explored different launch plans, and the Super Bowl just wasn't the

right venue, because we're really trying to spark a full-year movement from the ground up. The plan is to have much more two-way dialogue with our customers."

Social Media Exposure: Better Than Ads and Cheaper, Too

“Businesses use social media to gain exposure for their products, services and brands. The alternative is traditional advertising, but social media is uniquely valuable to small businesses for two reasons. First, it’s cheaper. But it also ensures that people are hearing about your business from a source they trust more than an advertisement: friends and family.” –Mashable.com

“People leave the show and jump onto Twitter to tell their friends how much they liked the show. It’s been especially helpful when people with large followings tweet about it, increasing our followers and exposing the show to people that may not have heard of it.”….Celebrities will attend the shows and tweet about them, providing even more exposure. Having an active Twitter presence encourages these theater fans to spread the word and encourage their own followers to start tracking the show.” –Jim Glaub, Art Meets Commerce

For small business owners, it is important to remember that some people will tweet about you or review you on Social Media whether you have a presence there or not, and what they say might not be positive. You need to be on the ground, ready to deal constructively with any negative exposure. As stated previously, you should be participating in and guiding a two-way conversation.

REMEMBER: Negative feedback is not always BAD….It can be a positive thing!!

Gadgets 101: Reguests/Messages

RequestsMessages

Gadgets 101: Notifications/Friend Requests

Notifications Friend Requests

Gadgets 101: FaceBook Ads

Gadgets 101: FaceBook Ad Ex.

Above All: Be Genuine..

David TolboeChief Operating Officer

For an expanded version of this presentation, please email: david@entadvisors.com