social media marketing 2.0
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Social Media MarketingDec.18.2011
Ask yourself:
Where do I get my news from?
Where do I get my recommendations from?
Where do I get my information from?
If the answer is:I look it up.
I google it.
My friend told me.
You are already using social media.
What is Social Media?
Wiki: “Use of web-based and mobile technologies to turn communication into an interactive dialogue”
People talking, writing and showing things to each other using computers and cell phones.
What is new in that?
OLD WORLD NEW WORLD
Top-down, experts with money providing content Anyone can provide content
How is it different?Then Now
Reach: You + Friends + Relatives + Authorities you know
Reach more people, experts
Access: Limited access to information with physical means
By everyone at very little cost
Usability: Required long training Anyone can do it
Immediacy: Waiting time Real time, on demand
Permanence: Something physical at hand Ever changing
What do you do with it?
• Look up • Write • Share • Learn how-to • Advertise• Find communities• Network• Find playmates• Get recommendations … etc
Social Media ToolsType Function (Example)
Collaborative Projects (Wiki)
Blogs /Micro Blogs (Blogger, Twitter)
Multimedia Live casting, Video, Music , Audio, Photo, Art, Presentation Sharing (You Tube, Flickr)
Social Networks Social News, Networking, Bookmarking, Events / Location(Facebook, Digg, Delicious, Meetup)
Reviews & How to’s Business / Product reviews, Community Q&A(Yelp, epinions, ask.com, ehow)
Games Game sharing ,Virtual Game Worlds(miniclip, second life, world of warcraft)
Type It is a ZOO out there : We have to be selectiveCollaborative Projects Wiki, PBworks, Wetpaint, Wikia, Wikidot, Wikimedia, Wikispaces, Wikinews
Blogs Blogger, WordPress, Drupal, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox,Xanga
Micro Blogs Twitter,Dailybooth, FMyLife, Foursquare, Google Buzz, Identi.ca, Jaiku, Nasza-Klasa.pl, Plurk, Posterous, Qaiku, Tumblr,
Video sharing YouTube Dailymotion, Metacafe, Nico Nico Douga, Openfilm, sevenload, Viddler,
Live casting Youtube,blip.tv, Justin.tv, Livestream, oovoo, OpenCU, Skype, Stickam, Ustream,
Music and audio sharing Pandora Radio Bandcamp, ccMixter, Groove Shark, The Hype Machine, imeem, Spotify, ReverbNation.com, ShareTheMusic, Soundclick, SoundCloud, Turntable.fm
Photo and art sharing Flickr, deviantArt, Photobucket, Picasa, SmugMug, Zooomr
Presentation sharing SlideShare Prezi, scribd,
Content mangmt systems Wordpress, Drupal, Joomla, Plone, Siteforum,
Information aggregators Netvibes, Twine (website)
Advocacy and Fundraising: Causes, Jumo, Kickstarter, IndieGoGo
Social news Digg , Mixx, Newsvine, NowPublic, Reddit
Social Networking Facebook, Google+, LinkedIn ASmallWorld, Bebo, Cyworld, Diaspora, Hi5, Hyves, IRC,, Mixi, MySpace, Netlog, Ning, Orkut, Plaxo, The my2i, Tagged, Tuenti, XING, Yammer
Social Bookmarking Delicious, StumbleUpon CiteULike,, Diigo, Google Reader,, folkd
Events based Soc. Nets Meetup.com Eventful, The Hotlist,, Upcoming, Yelp, Inc.
Location-based Nets Foursquare, Gowalla Geoloqi, Google Latitude,, The Hotlist, Yelp, Inc. Facebook places
Business reviews Yelp, Inc. Customer Lobby,
Community Q&A ask.com, EHowAskville,, Quora, Stack Exchange, WikiAnswers, Yahoo! Answers
Product reviews epinions.com, MouthShut.com
Virtual Game Worlds Second Life, World o WarcraftActive Worlds, Forterra Systems,, The Sims Online,, RuneScape, Empire Avenue
How do you use it for Marketing?
Listen + monitor
Engage
Influence the influencers
Target Audience
Let’s take us as an example
• Objective: Increase Membership
• Target Audience: Women and Families new to the Metro DC area
What will we have to do?• Listen + Monitor: Find out more about the
target audience: – Demographics– Geography– Psychographics etc
• Engage: Provide information relevant to their needs (interesting content).
• Influence the influencers: Who are couple of influencers that come up when they go on-line. Tell them about us.
Increase target audience’s exposure to us
I’m hungry
Arrff
TweetEmail
TV
Radio
Bus
Practically, how will it work?
Me
Listen+monitor
1 2
interesting content
You
her
Even him
interesting content
interesting content
3
Publish via Hootsuite to social media
outlets
4
Me
Can we do everything online?
NO!Social media doesn’t replace face to face
interactions, printed media, TV or any other media that we see around us.
It is just another tool among many. It is almost at no cost, if you have the time.